On February 24, 2022, Russia launched a special military operation in eastern Ukraine. Several countries and international organizations reacted with messages of condemnation. In this article, was defined as an object of study the official communications of NATO and Turkey during the first three weeks after the beginning of the war on February 23, 2022, starting from the initial question: were there differences in the communication of NATO and Turkey on the invasion of Ukraine and, if so, what factors might have motivated these differences? Content analysis was carried out on 26 press-releases from the Secretary General of NATO and 31 press-releases from the Turkish Government issued between February 24 and March 17, 2022. Significant differences were detected in the use of the most relevant keywords in the results. Turkey’s insufficiently critical and assertive language allowed it to maintain the double game, benefiting, on the one hand, from its proximity to Moscow, without neglecting, on the other hand, its position in NATO. On the other hand, NATO displayed its communication in such a way as to underline that this threat to Europe’s security shows that the reinforcement of a strong and cohesive defensive alliance continues to be a central aspect of the national defence policies of its member states.