The growing massification of urban areas has led to the depopulation of small towns and rural areas, already weakened by the decline in infrastructure and lack of digital skills, jeopardising the sustainable development of territories. The concept of the smart city, associated with the ability of cities to increase efficiency, economic development, sustainability and the quality of life of citizens through ICTs, has been restricted mainly to the urban scale, lacking a broader strategic and territorial vision. This article aims to reflect the application of the concept at a broader scale through differentiated models and strategies. The main research question explored focuses on discussing whether cooperation between municipalities in rural or inland towns, developed within the framework of territorial marketing strategies based on intelligent solutions, can contribute to the overall revitalisation of the territory in which they operate, positioning it as smart in the eyes of the various stakeholders.