
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 10-28
Paradiplomacy, knowledge regions and the consolidation of “Soft Power”
Miguel Santos Neves
21
Since the late 1980s, also facilitated by the strategic decompression after the end of
the Cold War, the expansion of the paradiplomacy of sub-national governments has
been a silent but fundamental change in the international system and the way in which
states act internationally. The most developed regions became proactive in the
international stage, mainly motivated by economic reasons, as illustrated by various
cases. The German Lander such as Badden-Wurttemberg and Bavaria developed a
certain degree of external autonomy, establishing networks of external representation
offices in several countries in all continents. Bavaria for example has built since the
mid-1990s a network of external representations in 22 countries in Asia (China, India,
Japan, Vietnam), Africa (South Africa), America (Brazil, Mexico, Canada, USA New York
and USA San Francisco) and in several European countries. Interesting enough some of
these offices are located in other knowledge regions such as Guangdong the Pearl River
Delta and Shandong in China, Bangalore in India, São Paulo in Brazil and Tokyo in
Japan
14
.
In th
e context of the US states, California, the powerhouse of US knowledge economy,
has been one of the most proactive through the activity of Governors and of the
California Technology, Trade and Commerce Agency and its network of trade offices
abroad (Tokyo, London, Frankfurt, Hong Kong, Mexico City, Shanghai, Taipei,
Johannesburg, Seoul, Singapore) until 2003 when the agency was dismantled. But
many other States such as Florida, New York, Nebraska, North Dakota, Kentucky or
Colorado have followed the same path and are also active internationally, under the
leadership of their Governors who perform the role of economic ambassadors seeking
to promote the competitiveness of their States in the global economy and to boost their
own political profile
15
.
Another interesting example is Catalunya which enjoys a high degree of autonomy in
domestic affairs and has developed since the late 1980s a very active paradiplomacy
that promotes its specific economic and cultural interests in the international arena
through the activities of the network of external offices managed by COPCA (Consorci
de Promoció Comercial de Catalunya) participated by the Catalunya Government,
Chambers of Commerce, industry sectoral associations and export associations. These
entities jointly created and manage the network of 35 external trade offices located in
31 countries and covering 70 countries around the world
16
, including China (Beijing,
Shang
hai), India (New Dehli), Hong Kong, Singapore, Brazil (São Paulo) or the USA
(Washington, New York, Los Angeles) at the same time it directly supports firms at
home through training and assistance for the development of their international/export
departments. Moreover, bilateral relations with States and other Non-Central
Governments are one of the priorities leading to the signature of international
agreements in a variety of areas ranging from trade, investment, education, culture,
science and technology or health.
14
See Invest in Bavaria, State Agency (http://www.invest-in-bavaria.de/en/bavarias-foreign-
representations/)
15
A good example of this “profile-boosting strategy” has been California’s Governor Schwarzenegger
signa
ture of an agreement on climate change with British Prime Minister Tony Blair in 2006. On US states’
paradiplomacy see McMillan, Samuel Lucas (2008). “Subnational Foreign Policy Actors: How and Why
Governors participate in US Foreign Policy” in Foreign Policy Analysis, 4, 227-253. For example,
California’s Governor Gray Davis created a secretary of foreign affairs and hosted political leaders from
China, Japan and Singapore. In 2001 alone California hosted foreign dignitaries from 67 countries.
16
See Generalitat Catalunya, COPCA (http:
//www.acc10.cat/ACC10/cat) acceded 3.08.2010