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Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010)
Articles
Immanuel Wallerstein – Ecology versus property rights: land in the capitalist world-
economy (1-9)
Miguel Santos Neves – Paradiplomacy, knowledge regions and the consolidation of
«Soft Power» (10-28)
Luís Tomé - Security and security complex: operational concepts (29-44)
António Oliveira – Using the military instrument in conflict resolution: a changing
paradigm (45-58)
José Rebelo - The big information and communication groups in the world (59-69)
Pedro Veiga e Marta Dias – Internet Governance (70-80)
Francisco Rui Cádim
a – Global televisions, a single history (81-91)
João Ferrão – Putting Portugal on the map (92-101)
Notes and Reflections
Luís Moita – The concept of international configuration (102-106)
Nancy Gomes – The role of Portugal in Euro-Latin relations (107-111)
Brígida Rocha Brito - Hard, Soft or Smart Power: conceptual discussion or strategic
definition? (112-114)
Critical Reviews
Noya, Javier (2007). Diplomacia Pública para el siglo XXI. La gestión de la imagen
exterior y la opinión pública internacional. Madrid: Ariel: 469 pp – by Marco
António Baptista Martins (115-118)
Valladares, Rafael (2010). A conquista de Lisboa — Violência militar e comunidade
política em Portugal, 1578-1583. Lisboa: Texto Editores: 332 pp. ISBN 978-972-
47-4111-6 (Tradução Manuel Gonçalves) – by João Maria Mendes (119-120)
Saviano, Roberto (2008). Gomorra. Infiltrado no Império Económico da Máfia
Napolitana, Caderno, 2008, Lisboa, 3ª. Ed.: 351 pp – by René Tapia Ormazábal
(121-124)
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Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
ECOLOGY VERSUS PROPERTY RIGHTS:
LAND IN THE CAPITALIST WORLD-ECONOMY
1
Immanuel Wallerstein
Director of the Fernand Br
audel Center for the Study of Economies, Historical Systems, and
Civilizations and Senior Research Scholar at the University of Yale.
He is the former President of the International Sociological Association and
Directeur d'études associé at École de Hautes Études en Sciences Sociales, Paris.
He is a member of the World Association for International Relations.
Amongst other awards, he was granted an honorary degree by the Universid of Coimbra
Abstract
Access, ownership, and land use for agricultural and living purposes have undergone major
changes over time, particularly with the emergence of the capitalist World-Economy.
The present text offers a reflection on the propositions of property rights, as well as on the
forms of gaining that right, ranging from land seizure, conquest, or “land development”. In
the context of the capitalist World-Economy, the process of legitimization by means of right
to legal ownership is a fundamental process. However, the emergence of social, libertarian,
and resistance movements opposing restrictive property rights has had significant cultural,
political, and economic impacts, in addition to major ecological consequences.
This article offers several examples of the above, with special mention to the important
social movements that have arisen in countries of the global south, and to the natural
resources where impact is mostly felt.
Keyword
Land; Capitalist World-Economy; Property Rights; Ecology
How
to cite this article
Wallerstein, Immanuel (2010) " Ecology versus property rights: land in the capitalist world-
economy". JANUS.NET e-journal of International Relations, 1, Autumn 2010. Consulted
[online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_art1
Arti
cle received in April 2010 and accepted for publication in September 2010
1
Keynote address at 34th Political Economy of the World-System conference "Land Rights in the World-
System", Florida Atlantic University, April 22, 2010.
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
2
ECOLOGY VERSUS PROPERTY RIGHTS:
LAND IN THE CAPITALIST WORLD-ECONOMY
Immanuel Wallerstein
The l
and was there before the existence of a capitalist world-economy. And people lived
on the land and off the land. The relationship different peoples had to the land they
used in one way or another varied considerably. There were different customary rules
about rights to utilize the land. The crucial point was that these rules very seldom
existed in written form.
Some peoples were essentially nomadic, which meant they physically moved over time
from place to place, although the range of places may have been constrained by
customary agreements. Other peoples engaged in settled agriculture, which usually
implied some right to land usage, and some possibility of inheritance of these rights. In
many situations, there were persons who did not use the land themselves for
production but claimed the right to receive transfers of the usufruct in one form or
another from the direct users. Generically, we may call them overlords, who often
repaid these transfers by offering some kind of protection to the direct producers. It
was seldom the case that individuals, either direct users or overlords, had the kind of
title to the land that legitimated the sale of their rights to others.
The coming into existence of the capitalist world-economy changed all this in
fundamental ways, creating new constraints on utilizing the land for productive
purposes. It is these constraints that I wish to explore in this paper, which raises more
questions than it offers a series of analytic propositions about land rights in the world-
system.
1. Title to the Land
The single most important change imposed by the modern world-system is that it
estab
lished a systematic legal basis for what is called title to the land. That is to say,
rules were created by which an individual or a corporate entity could "own" land
outright. Owning land - that is, property rights - meant that one could use the land in
any way one wanted, subject only to specific limitations established by the laws of the
sovereign state within which this unit of land was located. Land to which one had title
was land that one could bequeath to heirs or sell to other persons or corporate entities.
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
3
How did one acquire title to land that previously had no title in this specific legal sense?
The answer by and large was that one seized such land and simply proclaimed oneself
owner of the land. Sometimes this occurred by legal authorization from a superoverlord
(like a king). And sometimes it occurred in situations of conquest of a region by a state,
which then authorized such seizures. Usually the conquering state initially authorized
such seizures to participants in the conquest. And then later, this authorization might
have been extended to anyone the conquering state in question wished to permit to
seize the land.
Generally, this was considered "development" of the land - or in that wonderful French
expression "mise en valeur." Let us dwell for a moment on the French expression - in
wide use until at least 1945. Literally, the word "valeur" means "value." So if one put
something (mise) into value, one means that it then acquired value within a capitalist
economic system. Presumably, before the "mise en valeur," it did not have such value;
and afterwards, it did.
Of course, in almost every case, this land previously had been "used" for some purpose
by someone. However, once title was granted to a seizer, the person or group that
previously "used" the land lost whatever customary rights they had had, or thought
they had had, to the land. Quite often, they were literally evicted from the land. Or
else, they were allowed to remain on the land in some subordinate capacity, as defined
by the person who now held title to the land. Such seizure of previously untitled land
has been going on for the past five centuries. It is still going on today in whatever units
of land still remain somehow outside the domain of land to which there is legal title.
Seized land may, under certain political conditions, be reseized by persons who do not
have legal title. This is largely done by what we call "squatting" on the land. There are
today organized social movements which proclaim the moral and political right to
squat, particularly if the land in question is not being used actively, or if the person
who has title is a distant landlord. In many cases, the squatters are actual cultivators of
the land who however do not have legal title. For example, the Movimento dos
Trabalhadores Sem Terra (MST) is a powerful social movement in Brazil that specifically
works to permit reseizure of the land. They seek further, so far without much success,
to get the Brazilian government to legitimate such reseizure. Squatting also occurs in
urban zones in unoccupied buildings.
Of course, the government itself can reseize land, by a legal process called eminent
domain. This has often occurred in various parts of the world. Normally to invoke
eminent domain the government must proclaim some social interest of the state in
preempting usage of the land. They may seize the land of small landowners in order to
give it to larger landowners, in order that the latter “develop" it in some way that is
deemed more productive. But the government may also do it as a political gesture, to
take land from persons considered outside/foreign settlers and "restore" it to persons
considered somehow indigenous to the state.
Both government seizure for "development" and squatting can, and do, occur not only
in rural areas, where the land is used for some agrarian purpose but in urban areas
where the land is used first of all for housing. Government seizures on behalf of
corporate housing developers occur with some frequency. But seizure by squatting is
also commonplace. These days, large urban areas, particularly in the Global South,
have extensive zones of settlement (such as bidonvilles, favelas, etc.) in which there is
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
4
such squatting - sometimes tolerated de facto by the legal authorities, sometimes
repressed, provided the state has sufficient means to suppress it.
The basic point is that title to the land is fundamentally a political question masked by a
legal veneer. Title to the land may or may not be enforced by legal authorities, who are
thereby making a political decision. In this regard, Proudhon's famous slogan, property
is theft, is no doubt the most apt description of land title.
The main ongoing legal and political issue is what happens after the initial seizure. If a
piece of property is acquired by theft, and is passed down to descendants for multiple
generations thereafter, or sold to others, does de facto continuity of legal ownership
confer either moral or legal rights to the land? This is the issue raised today by
movements of so-called indigenous peoples that are laying claim either to recovery of
land (full ownership) or at least to financial compensation for land that had been seized
- in many cases, centuries earlier.
Virtually the entire land area of so-called lands of settlement was originally seized in
this manner. This applies notably to areas of overseas European settlement - North
America, Australasia, the southern cone of Latin America, southern Africa, and Israel. It
applies however as well to the areas of purely land-based European expansion, as
Russia into Siberia and the Caucasus. Actually, of course, the same process is to be
found in the expansion in those areas wherein stronger non-European groups move into
adjoining areas that are weaker politically. This is what has happened historically in
China, in India, and in the many parts of Africa that were not White settler areas.
The main point is that the process of legitimating ownership by legal title is a
fundamental process of the capitalist world-economy. And its origin almost always lay
in seizure by force. But since it has been a virtually universal practice, undoing this
process is akin to leveling the Himalayas or the Alps. I suppose it might be technically
possible but it is politically impossible. This does not mean that adjustments cannot be
made as a result of pressure by social movements. But any adjustments would
necessarily constitute unsatisfactory compromises of mutually incompatible assertions
of moral and legal rights.
Why do people seize land? The obvious primary answer is that it is economically
profitable in some way to do so. It may be profitable because the land offers good
possibilities for production for the market. But it may also be indirectly profitable
because it pushes some people off the land, and such persons may then have to seek
remunerative employment elsewhere, and thereby serve the need of capitalist
producers elsewhere.
Of course, some of the land seized may not in itself offer much opportunity for
profitable production. It may be seized for "strategic" reasons - to defend the
collectivity of owners from counterpressures or countermovements; to guarantee the
possibilities for long-range transportation of merchandise; or simply to deny the use of
the land to other states or their citizens.
2. Space
The amount of land that is governed by title is, even today, not 100% of the global
l
a
n
d
surface. But it has grown as a percentage of the total global land surface
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Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
5
throughout the history of the modern world-system. Some people have always fought
back, resisting the demand to create title on the land they have customarily used. And
some people have escaped the consequences of their land having been seized by
fleeing to other land areas that are more remote from the persons engaged in doing
the seizing. This is what James Scott has called "the art of not being governed." It
accounts for the emergence and creation of zones in, for example, high mountainous
areas, which are considered both "traditional" and "primitive" by the holders of titled
land rights. These same zones however are considered zones of libertarian resistance
by those who have thus escaped. These zones are as doubtfully "traditional" (that is,
pre-modern) as most other phenomena we like to brand negatively as traditional.
The basic pressure on those who have sought to escape the process of the assertion of
restrictive land rights has been population growth. We know that the population of the
world has been growing steadily for the past 500 years. With only marginal exceptions
- the results of landfills - the area of the globe on which people can live has remained
the same. So, there are continuously more people per square mile globally.
Population growth has led to two forms of expansion. There is extensive growth, the
bringing of more and more land areas into the system of titled land. But there is also
intensive growth, the ever greater concentration of the population of the world into
close-contact areas. We call this urbanization. This is a process no one doubts and
which, in the last fifty years, has accelerated at a breathtaking rate, such that we have
moved into a world of multiple megalopolises, with the prospect of still more and still
larger ones in the decades to come.
The two processes together - extensive and intensive occupation of land areas
governed by the legal processes of the world-system - have created a whole range of
additional constraints on the ways in which the capitalist world-economy operates. It
seems elementary to observe that the situation of more people on the same amount of
land creates a pressure on every conceivable kind of resource that humans need to
survive. It also seems elementary to observe that if humans appropriate more land,
they inevitably have to eliminate competing users of the land - mostly fauna but also
flora.
While these processes have been in operation throughout the history of the capitalist
world-economy, they have become a cultural and political issue particularly in the last
fifty years, as the ecological effects of the modern world-system have become more
and more obvious and the negative aspects more and more blatant.
The first problem is water. Water is essential to life processes. The amount of usable
water in the world is not unlimited. One of the controversial features of land title is the
degree to which it involves total control of water resources that are accessible on the
titled land in question. The water conflicts between settled farmers and ranchers are so
central to the modern world that much modern fiction is devoted to discussing it. The
conflict between rural users and urban consumers is equally notorious.
What happens as a consequence? Governments make decisions about allocations,
which they then implement by various alterations of the land surface in order to ensure
certain kinds of flows of water that give preferential access to water to particular
groups. The construction of dams is one tried and true technique of doing this. When
dams change the flow of water and access to the water, they of course affect most
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
6
immediately the land rights of owners and users in or near the trajectory of the rivers
that are being dammed.
There is however an additional more long-term effect. The process of altering flows and
access leads over time to more extensive usage of the available water and eventually
to desertification. This thereby reduces the available water supply at the very same
time as the numbers of persons seeking water worldwide has increased.
Furthermore, this is more than a question of the use of water that is located in rivers
and lakes and in the water table underneath the land areas. The demand for food
resources leads to more and more intensive usage of the ocean areas as sources of
food supply. Title to ocean areas has been increasingly asserted by the states. The
historic claim that a three-mile zone at the edge of land frontiers falls under a state's
sovereignty has escalated in recent decades into claims for a 200-mile zone. And
tomorrow still wider zones will almost surely be claimed.
The commodification of water - by individuals, by enterprises, and by states - has
expanded enormously, as the reality of worldwide water shortages has become more
evident. Of course, commodification of a vital resource means that there results
increasingly unequal allocation of the resource. Water struggles have thus become a
central focus worldwide of the class struggle.
What is true of water is equally true of food and energy resources. If there are more
people in the world, it means that more total food resources are needed. Since land is
increasingly appropriated for human use, there is less room for animals that roam. The
world has turned therefore to farming animal resources - that is, concentrating their
location in small, enclosed areas, controlled by ever larger corporate enterprises. This
not only polarizes distribution but has important negative health consequences both for
the humans and the animals.
The interstate conflicts over access to energy have become the everyday story of the
media. What is also much discussed these days is the ecological dangers resulting from
the kinds of energy utilized, and its impact on world climatic conditions. This is in turn
leading to one of the last but not least commodifications, that of the air we breathe.
Title to land meant initially title to what was on the land surface. But quite quickly, it
was extended to mean what lies beneath the land surface, and more recently to what is
in the oceans. Now it has begun to be asserted to the air rights above the land surface.
As more and more goods are produced on less and less land area per person in the
world, the issue of the disposal of toxic waste has loomed heavily. Who has title to
toxic waste, and where can it be deposited in a system in which there is title to land?
We know what is happening. As the dangers of toxic waste to human survival have
become more well-known, it has become less and less legitimate to dispose of it in the
public domain. This is not to say that such disposal has ceased - far from it - but it has
become less legitimate and therefore the disposers act more secretively.
The alternative to disposal in the public domain is disposal by purchased access to land
(or water) zones to which others have title. Where this can be done is of course in
direct correlation with the relative strength of zones within the world-system. In
wealthier zones, political resistance to purchased waste disposal sites is strong and
relatively effective. This is the so-called NIMBY phenomenon. The purchase of rights
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 1-9
Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
7
tends therefore to mean increasingly purchases in the Global South, which further
increases the polarization of the world-system.
Once again, this affects the land rights of those closest to the disposal areas. But it also
affects the long-term class struggle - in this case not over access but over non-access.
The basic issue can be readily summed up. More people equal more resource needs. To
the extent that resources are allocated within a system of title to land rights, the result
is fewer resources per person, more commodification, more ecological damage, and
more acute class struggle worldwide.
3. Pe
ople and Peoples
After 500 years of the operation of a capitalist world-economy, where are we today, in
terms of both people and peoples? That is, what has been the impact on the lives of
individuals? And what has been the impact on the lives of groups? And perhaps most
importantly, what can either individuals or groups do about this impact? And what are
they doing about it?
If we start with people as individuals or quite small groups like families, it is quite clear
that their options and their freedom of action is constrained in very important ways as
the result of creating a system in which the use of land is governed by so-called title,
that is, by property relations.
It is reasonably important to look carefully at the concept of freedom of action. At a
superficial level, acquiring title to land seems to enhance individual rights. The owner
can dispose of this property as the owner wishes, subject to a small number of legal
limitations. The owner, it is argued, benefits directly from the owner's work input, in
that the owner can retain the benefits of improving the property.
This is no doubt more or less accurate. However, it leaves out of the equation the
unequal strength of different property-owners, and therefore of the ability of larger,
stronger owners to outcompete smaller ones and in effect force a transfer of ownership.
This is what we call concentration of capital.
An obvious simple example can illustrate this. Take two instances of where collective
property without individual rights to title existed and then was transformed into
individual rights to a small portion of the collective property. One would be a rural zone
in the Global South previously outside the system of titled land rights. A second would
be collective property in the ex-Communist states in the period following 1989. In both
cases, mandated privatization of the property created multiple small owners who
however were unable to maintain the property in a market situation. They thereupon
sold their rights to some larger entrepreneur. At the end of this process, they had lost
all rights within the erstwhile collective property, and economically were likely to be
worse off than before.
As we have seen, this is only a small part of the story. If we look at the demographic
and ecological consequences of the system over 500 years, we observe a considerable
and growing polarization of the world-system which, at an individual level, has
translated into a vast growing population who live below what is considered the
"poverty level." This is often masked by the considerably improved situation for
perhaps 15-20% of the world's population.
JANUS.NET, e-journal of International Relations
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Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
8
What has happened to individual people is perhaps less dramatic than what has
happened to peoples. Groups of people - peoples - all like to assert their eternal
existence and their eternal moral right to exist and persist. This is of course mythology.
Groups come into and out of existence all the time, and always have.
Is there something different about this process within the framework of the modern
world-system? Well, yes and no. The answer is no if one emphasizes the fact that
groups have lives, that they are constantly changing in structure and design, in values
and boundaries, in size and importance.
But the answer is yes if we look at how groups come into and out of existence in the
modern world-system, as contrasted with how they did so previously. It has very much
to do with land rights. The modern world-system has made possible, via technological
improvements, larger and more rapid movements of peoples. We lump all these
movements under the vague cover label of migration. But this greater technological
facility of movement has occurred at the same time that there has been created an
historical system that is composed of so-called sovereign states within an interstate
system. These states have boundaries (albeit changing ones). And by systemic
definition, there are no zones outside this carving up of the world into sovereign states
(except marginally, and perhaps not for very much longer, the once totally-unoccupied
Antarctic).
Sovereign states, as part of their mechanism of survival as institutions, have by and
large all sought to become so-called nation-states. That is, they have all (or almost all)
practiced an underlying Jacobin ideology of integration. They have wanted to insist that
the multiple peoples located within their borders become part of the one people that is
being asserted as the legitimate expression of membership in the community of the
state.
In addition, in-migrants to the state have been regularly asked to surrender previous
cultural identities and submit to the dominant one of the putative nation-state. Once
again, however, this is essentially a political question. And in the past half-century,
there have been important movements of resistance to this process. The resistance
first of all has been the work of groups that consider themselves somehow more
indigenous to the region than others - for example, within the settler states. Or they
have been the resistance of groups who have been conquered by more powerful
neighbors and are seeking to "revive" their language or their autonomous institutions.
Today centrifugal forces are coming to be at least the equal of centripetal forces within
the political-cultural lives of the world's states. The virtues of being a pluri-national
state or a multi-cultural state are now being proclaimed in some countries.
The hard, cold fact is that there is no real possibility of creating truly multi-national
states with different policies in different zones concerning land rights, except possibly
when the so-called indigenous populations are an absolute majority of the population,
as in Bolivia. The clearest instance of this impossibility is occurring right now in
Ecuador.
Ecuador is considered by world standards a state governed by left forces, one of the
most radical politically in Latin America. The current president, Rafael Correa, was
elected with the strong support of the federation of indigenous movements in Ecuador,
CONAIE. He is today in deep conflict with CONAIE. What happened?
JANUS.NET, e-journal of International Relations
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Ecology versus property rights: land in the capitalist world-economy
Immanuel Wallerstein
9
The policies that give Correa the image of a political radical in today's world is first of
all that he takes much geopolitical distance from the United States, and secondly his
stance in regard to the foreign mining companies that have held various kinds of
concessions in mineral-rich Ecuador. He moved to revoke many of these concessions in
order to force the mining companies to renegotiate the terms of their arrangements. He
did this in order to obtain far greater revenues for the Ecuadorian government in order
to "develop" in various ways the country. Such attempts to reduce the advantages of
foreign corporations in favor of higher revenues for the states in which these
corporations operate have been a standard element in world politics for at least half a
century and have been generally considered to be a mark of a left position in world
politics.
CONAIE is not opposed to reducing the power and advantages of foreign miming
corporations. But they represent those parts of the population who are still largely
living on land that is not titled. The groups they represent also are disproportionately
located in the regions in which mining has been or will be undertaken. They therefore
are the most immediately subject to the negative ecological consequences of such
operations as well as to the land displacement consequences that have occurred or may
occur in the future.
The position of CONAIE is that Ecuador should change its constitution to proclaim itself
a pluri-national state. Furthermore, they demand the right of the indigenous
communities to give prior consent before extractive projects occur in their region. In
part, they intend to deny such rights, although it is possible they will also in part simply
demand control over the income that may come from consent, control that would
otherwise fall to the Ecuadorian state. Correa and CONAIE have also come into conflict
over water. In this matter too, the government wished to control access to water
resources, including the possibility of privatizing it. CONAIE insisted on absolute public
and community control over water resources.
Finally, there was a dispute over the prospection for oil in a national park area called
Yasuni. Correa took the position that the government might renounce such prospection
if countries in the North compensated it for the loss of revenue, a proposal that did not
go very far. He has reserved the right to proceed with prospection, with the strong
support of the national oil corporation, Petroecuador.
This account of recent events in Ecuador illustrates the fundamental dilemma of the
world left. On the one hand, the world left, especially in the Global South, has stood for
measures that would reduce the enormous real gap with the Global North. Correa is
simply pursuing this objective. On the other hand, the world left (or at least a growing
portion of it) is standing against further commodification of land rights and further
ecological degradation of the world. CONAIE is simply pursuing this objective.
The two strategies are contradictory and incompatible one with the other. Land rights
stand as the crucial deciding point. It is not at all clear today which way the world left,
as social movement, intends to go. At the moment, collectively it seems to be trying to
go in both directions at the same time. This is difficult, indeed probably impossible. The
conflicts within the world left about their fundamental strategy of global change risks
canceling all possibility of a successful outcome in the continuing struggle over the
successor system to a capitalist world-economy that is in structural crisis.
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Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 10-28
PARADIPLOMACY, KNOWLEDGE REGIONS AND THE CONSOLIDATION
OF “SOFT POWER”
Miguel Santos Neves
PhD by the London
School of Economics and Political Science, University of London, Professor in
the Law and International Relations Departments of Universidade Autonóma de Lisboa, Director
of the Asia Programme and the Migrations Programme of the Institute of International and
Strategic Studies (IEEI) in Portugal.
Resumo
The paper analyses the nature and features of the Knowledge Regions and their emergence
in the international system as strategic players in the process of glocalization, strongly
anchored in the creation of dense knowledge networks and the development of an active
paradiplomacy which enables the regions to project externally their specific interests and to
reinforce their influence in the process of multilevel governance functioning as strategic
brokers between the global and the local. In this context the paper discusses the
implications of the paradiplomacy of sub-national governments to the foreign policies of
central governments and argues that not only paradiplomacy does not present a risk to the
coherence of foreign policy but constitutes a major factor for the consolidation of the soft
power of states.
Keywords
Knowledge regions, Paradiplomacy; Glocalisation; Knowledge
networks; “Soft Power”
How to cite this article
Neves, Miguel Santos (2010). "Paradiplomacy, knowledge regions and theconsolidation of
«Soft Power»". JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010.
Consulted [online] on date of last visit,
observare.u
al.pt/janus.net/en_vol1_n1_art2
Article received in August 2010 and accepted for publication in August 2010
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 10-28
Paradiplomacy, knowledge regions and the consolidation of “Soft Power”
Miguel Santos Neves
11
PARADIPLOMACY, KNOWLEDGE REGIONS AND THE CONSOLIDATION
OF SOFT POWER
Miguel Santos Neves
Introduction
The increasing complexity of the international system is particularly illustrated by the
heter
ogeneity of players and the growing influence of non-state actors as well as by the
existence of a system of multilayered and diffused governance, where there is
coexistence and interplay between supranational, regional, national and sub-national
levels, not the monopoly of the global level, leading to a considerable ambiguity in the
international system, namely about the exact location of authority, its fragmentation
and the management of overlapping jurisdictions and rules.
The major structural changes societies and the international system are experiencing
are determined not only by globalization but also by two other distinct processes which
are intertwined with it: the emergence of the “knowledge-based society” and the
“network society”. The processes of globalization and of building the knowledge society
originated two different phenomena which are apparently contradictory. Globalization is
behind the development of macro-regionalism insofar as macro-regions enable the
exploration of scale economies, the rationalization of production systems and
transaction costs and the development of transparent competition rules. In contrast the
knowledge-based society has worked in a different direction introducing the dimension
of "localization" and stimulating the development of micro-regionalism. There is
sufficient evidence to support the argument that the evolution of the world economy is
not simply characterised by globalization but by “glocalization”, a more complex
process involving simultaneously globalization and localization.
Knowledge regions, strongly anchored in multi-actor knowledge networks and a
proactive paradiplomatic international action, have emerged as relevant players in the
international system and the real competitors in the global economy. The paper is
structured in three parts. The first part discusses the main factors behind the
emergence of the micro knowledge regions in the context of the process of
glocalisation. The second part analyses the features and dynamics of knowledge
regions both the old ones in advanced countries but also the new ones in the emerging
economic powers, China, Brazil and India. The third part addresses the phenomenon of
paradiplomacy and its strong linkages with knowledge regions and discusses the
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 10-28
Paradiplomacy, knowledge regions and the consolidation of “Soft Power”
Miguel Santos Neves
12
implications of the new knowledge society paradigm in terms of changes in the
philosophy and practice of foreign policy.
Globalisation, knowledge society and the emergence of knowledge
regions
The international system has been experiencing not only a process of globalisation but
more precisely a dual process of “globalisation cum localisation” which some authors
have named glocalization or fragmegration
1
. The joint effect of this globalisation-
local
isation process, with their points of complementarity and their contradictions, is
inducing a major paradigm shift in societal structures, in the way the economy and
markets function and states operate and how citizens relate to each other and to the
state
Globalisation has been a widely discussed topic but still remains a rather ambiguous
concept with at least four different meanings to it
2
. The first perspective sees
globalisation as internationalisation, stressing the intensification of interaction and
increasing interdependence between countries/states. A second view equates
globalization with liberalization, implying the elimination of barriers to the free flow of
goods, capital and people, the reduction of state restrictions and deregulation. Thirdly,
globalization has also been regarded as universalisation, implying the creation of global
norms and values (by states) and gradual reduction of cultural differences. Finally,
globalisation can also be seen as deterritorialisation, reflecting the fact the territory, a
fundamental basis of organisation of westphalian sovereign states, lost relevance as
transnational networks and new forms of social organisation that transcend territorial
borders emerged and non-state actors became increasingly influential at the
international level. Unlike the others, the last meaning implies a qualitative change and
distances itself from the state-centric approach insofar it underlines the new role and
influence of non-state actors.
Localisation is associated with the emergence of knowledge-based economies and
societies which are those where knowledge became the determinant factor of
innovative production (new products, production processes and organizational
methods), and innovation the key ingredient behind competitiveness. The most
valuable aspect in the production of knowledge is the investment not in physical capital
but above all in intangible assets: human capital, knowledge capital and social capital.
In the knowledge society social activities are particularly geared towards the
production, the distribution and effective use of knowledge which allows for the
capacity to create and innovate new ideas, thoughts, processes and products and to
translate them into economic value and wealth. On the other hand, the knowledge
society is also a learning society where there is a strong priority attached to learning
and “learning how to learn” which conditions the sustainability of the process.
In stressing the centrality of the process of knowledge creation and diffusion it is
important to point out not only that there are different types of knowledge but also that
1
See James Rosenau (2002). Governance in a new Global Order”. In David Held and McGrew (eds.)
Gover
ning Globalization: Power, Authority and Global Governance, Cambridge Polity Press: 70-86.
2
Dominique Moisi, IFRI (2001). “The Knowledge-based society – beyond IT revolution”, paper presented at
the Annual EU-Japan Journalists Conference: Reacting to the knowledge-based society: European and
Japanese views, Dublin, 7-9 March.
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Paradiplomacy, knowledge regions and the consolidation of “Soft Power”
Miguel Santos Neves
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some have a higher strategic value than others. An important distinction to be made
between two fundamental types of knowledge: (i) Coded knowledge (know-what and
know-why) which can be equated with information and easily acceded through
databases, books or lectures; (ii) Tacit knowledge (know-how and know-who) which is
more difficult to have access to insofar it presupposes practical experience and social
practice, in particular the know-who which is socially embedded knowledge that can not
easily be transferred through formal channels.
“Tacit Knowledge” is the most decisive and strategic kind of knowledge because it is
crucial to interpret, select and integrate coded knowledge, as well as to learn new skills
and forget old ones. Moreover, with the advances in information technologies the
increasingly cheap and easy access to vast information makes tacit knowledge even
more relevant because it is scarcer and selection and interpretation of coded knowledge
becomes paramount.
The creation and diffusion of tacit knowledge, unlike coded knowledge, requires a social
context, face-to-face interaction and trust and it is unlikely to be transferred on an
anonymous base. This is where the “network society” factor has to be accounted for, in
the sense that the social networks that involve a diversity of actors and contribute to
the upgrading of the level of social capital
3
i.e. the capacity members of a society
have
to develop mutual trust and cooperate to achieve common goals - is a
fundamental condition for the creation of tacit knowledge. Tacit knowledge is
considered to be only transferable among actors who share norms and values and
possess a high level of social capital.
The transition to the knowledge society/economy has become a key issue in the
strategic thinking of many societies and states and is gradually becoming a priority in
the political agenda of governments. Thus far, this trend involves mainly “strong
states,” developed countries or emerging new powers, which already have a strong
position in the global economy. The analysis of the EU Lisbon Strategy and the updated
“Europe 2020: a strategy for smart, sustainable and inclusive growth”; Japan’s
“Innovation 25” strategy, the US “American Competitiveness Initiative”; Brazil’s
Programa “Três Tempos”; China’s “Harmonious Socialist Strategy” already made
operational in the 11
th
Five-Year Plan and updated in the 12
th
Five-Year Plan (2011-
2015)
currently in its final process of approval; or India’s 11
th
Five-Year Plan, shows
that, since the late 1990s, these actors have engaged in the formulation and
implementation of strategies to facilitate a transition to a knowledge society/economy
4
.
The relationship between the two processes of globalization and knowledge-society is
rather complex. Globalization is at the same time undermining localisation, insofar
instantaneous transfer of information regardless of location undercut traditional
competitive factors such as proximity to inputs and markets, and reinforcing
localisation as this ability to source from anywhere becomes open to everyone and
therefore ceases to be an advantage. In this context the “location paradox” emerges in
the sense that the most enduring competitive advantages in a global economy seem
3
In the sense of the concept developed by Putnam, see Making Democracy Work: Civic Traditions in
Modern Italy, Princeton, Princeton University Press, 1993.
4
Neves, Miguel (2007). National Experiences in Managing the transitions towards a knowledge
Society/Economy - Same Dreams, Different Beds”. In Estratégia, nº 22-23, IEEI.
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Paradiplomacy, knowledge regions and the consolidation of “Soft Power”
Miguel Santos Neves
14
to be local as argued by Porter
5
. Moreover, the environmental costs of globalisation
are now increasingly at stake. The pressing standards of corporate environmental
responsibility and the concerns over climate change and the reduction of CO2
emissions, questions the sustainability of the fragmentation of globalized production
processes pressing for location near the consumer markets in order to minimise
emissions thus providing new advantages to localisation.
Michael Enright
6
argues that this is only an apparent paradox as this twin process tends
to be essentially complementary insofar the process of localisation of competitive
advantages of firms is a necessary condition to compete in the global market. In other
words, firms have first to consolidate their knowledge creation and innovation
capabilities in their local/regional clusters and networks, as innovation is today the
main driving force behind competitiveness, in order to meet the new challenges of
globalisation.
However, I would argue that there is not only complementarity and convergence; there
is also divergence, tension and contradictory effects between the two at different
levels.
Firstly, while globalisation reduces the relevance of the territory in the old way, the
knowledge society grants a new strategic significance to the territory. Given the
centrality of tacit knowledge and the fact its creation requires direct social interaction
on a territorial base, we can then understand how the knowledge society and the
network society processes have contributed for the territory to regain importance but in
a new perspective: not because it is controlled by the state or is the basis for the
exercise of sovereignty, but because of the social activity that takes place there and the
density of the knowledge networks. Knowledge creation became a territorialized
phenomenon, insofar it enables national/regional actors to develop trust, form
networks, produce common norms and values, develop partnerships and engage in
mutual learning.
From this perspective, the knowledge society and economy contradicts the opposite
trend of deterritorialisation set in motion by globalisation. As a consequence the local
and regional levels gained a new strategic value, because it is the optimal dimension
for the creation and operation of the knowledge networks that produce and diffuse tacit
knowledge.
Secondly, globalisation generates a concentration of economic power, setting in motion
a complex process of mergers and acquisitions which have been taking place in many
sectors, while the knowledge society tends to generate greater dispersion of power and
assets and to stimulate co-operation. This concentration of economic power and the
formation of major conglomerates in the financial sector is clearly one of the structural
causes behind the current financial and economic crisis insofar it created the syndrome
of “too big to fail” and weakened the capacity of states to carry out effective regulation
and moderate market abuses and anti-social behaviour of conglomerates.
At the same
time this same process weakened the glocalisation process insofar global banks bought
or pushed out of the market smaller regional/local banks with closer ties with the local
5
Michael Porter (2000). Location, Competition and Economic Development: Local Clusters in a Global
Economy“. In Economic Development Quarterly, 14: 15-34.
6
Enright, OECD (2001). Enhancing SME competitiveness. The OECD Bologna Ministerial Conference, Paris,
Background paper for workshop 2.
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economy and institutions: as a consequence credit became less accessible to SMEs
clusters and knowledge networks
7
.
Thirdly, in terms of policy responses, globalisation requires from the point of view of
regulation the fight against monopolies / dominant positions and strict enforcement of
competition rules while the knowledge society/economy implies a logic of greater
cooperation between firms, universities, research centres, local governments, NGOs
and other partners that integrate the knowledge networks and greater tolerance with
regard to practices that from a formal perspective could be seen as violating
competition rules. In other words, the new paradigm of the knowledge society has far
reaching institutional and regulatory implications insofar it requires a flexibilisation of
rules in several areas notably in competition and intellectual property rights in order to
remove major obstacles to knowledge diffusion.
Fourthly, globalisation is behind the development of macro-regionalism and regional
integration while the knowledge society is favouring an opposite trend of micro-
regionalism, thus facilitating the development of two different kinds of regionalism with
two different logics.
The development of this new micro-regionalism is anchored on, and driven by the
emergence of the knowledge regions, a new actor both in terms of knowledge creation
and innovation and of governance whose strategic relevance derives from the very
nature of tacit knowledge production and dissemination as will be discussed below.
The new strategic relevance of the knowledge regions is associated with different
factors.
To begin with, the necessity to introduce new forms of Governance within states that
induced decentralisation and devolution of powers to sub-national governments. The
systemic effects of globalisation caused the weakening of the Westephalian state,
although with considerable differences between strong and weak states, as a result of
the incapacity of central bureaucracies to deal effectively with a whole new range of
complex issues, the growing power of non-state actors and the emergence of new
sources of loyalty and identity that compete with nationality.
Secondly, the knowledge regions emerged as the systemic mediators between the local
and the global managing contradictions and addressing the new multi-level governance
challenges. To a large extent they are the real competitors in the global economy and
acquired a deep understanding about its logic and dynamics. One can argue that it is
regions rather than countries that are competing in the global economy. Conversely at
the local level they function both as the catalysts of the organisation of local actors’
strategies and actions to pursue their interests in the global economy and as the safety
net to cushion negative effects of globalisation, thus contributing to social stability.
Thirdly, the relevance of the knowledge regions derives also from their strategic role in
strengthening Global Governance insofar they operate already on the basis of multi-
actor knowledge networks whose expertise is required to respond to the complex
regulation of very technical issues. This puts knowledge regions in a privileged position
to provide inputs to global rule-making. Similarly, they have a crucial role to play as far
as rule-implementation and adaptation to local conditions and specificities are
7
See Stiglitz, Joseph (2006). Making Globalization Work, Penguin Books.
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concerned, thus being a strategic player in ensuring both the voluntary compliance to
and enforcement of global rules.
Knowledge regions: features and dynamics
The concept of Knowledge Regions is relatively recent and there is not yet a consensus
about its precise contents. However, it is clear that the concept refers to micro-regions,
territorial units which are parts of a State, that operate as regional innovation systems
according to the new logic of the knowledge economy and society. Although the focus
has been more on national knowledge regions I would argue that transborder regions
involving parts of different states cutting across political boundaries can also constitute
knowledge regions (transborder). In spite of the fluidity of the concept, I would argue
that a comparative analysis suggests that knowledge regions display some fundamental
common features which go far beyond economic aspects to include sociological,
governance and political dimensions. The most fundamental features include the
following aspects:
(i) High level of human capital as a result of a consistent level of investment,
especially in education and training, with important consequences not only in
terms of productivity but also in terms of acquisition of new skills, innovation
capacity and learning capabilities.
(ii) High investment in R&D, public and private, and efficiency of the system
translated in good performance as far as outputs are concerned, particularly
patents.
(iii) Possession of a core group of knowledge-intensive industries and/or knowledge
services which play a strategic role in securing innovation and competitiveness: IT
and computer manufacturing (computer and office equipment, electronic
components, communication equipment); Biotechnology and chemical sectors
(pharmaceuticals, drugs, chemical products); Automotive and high-technology
mechanical engineering (motor vehicles and transport equipment, machine tools
and equipment); Instrumentation and electrical machinery (precision and optical
equipment, electrical transmission equipment, lighting and wiring equipment);
High-technology services (software and computer related services,
telecommunications, research, consultancy, development and testing service).
(iv) High level of social capital, implying good levels of cooperation and trust between
members of the community, which favours the development of dense regional
networks between regional knowledge actors, enhancing the capacity to produce
and diffuse tacit knowledge.
(v) Communities characterised by a strong multicultural trait, associated with the
presence of a significant foreign community from a variety of countries and
cultures, also because as dynamic innovation poles they attract talents from other
countries and regions, which facilitates a better knowledge about other cultures
and visions of the world.
(vi) New forms of governance, less hierarchical and more participatory, which put
great emphasis on active public-private partnerships, devolution of powers to local
governments and new forms of articulation between different levels of
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government and policies aimed at facilitating entrepreneurship in both public and
private sectors.
(vii) High international profile in many cases associated with a reasonable level of
international participation based on a proactive paradiplomacy in areas of low
politics carried out by sub-national governments in close co-ordination with the
private sector and civil society organisations.
This illustrates the complex, multidimensional and far-reaching structural changes that
underpin the emergence of knowledge regions. It should be noted that these traits are
tendencies and therefore they are combined in very different proportions in different
regions, some might even be absent or not fully consolidated in specific regions.
Moreover, despite the commonalities mentioned above there is not a homogeneous
model of knowledge region; there are obviously many points of divergence and
different degrees of maturity between different experiences.
Comparative analysis of Knowledge Regions has been carried out by Robert Huggins
8
who h
as been producing the World Knowledge Competitiveness Index. This Index is an
overall benchmark of the knowledge capacity, capability and sustainability of the best
performing and most dynamic regions in the global economy.
The World Knowledge Competitiveness Index 2008 provides the most recent analysis of
the performance of the leading knowledge regions in the world. It compares 145
regions - 63 from North America (USA and Canada), 54 from Europe and 28 from Asia
and Oceania and is headed by the San José region in the US followed by other US
regions. In the top 10 there are two non-US regions Stockholm (6
th
) the best
performing European region and Tokyo (9
th
) the best performing Asian region. The top
50 rank is dominated by US regions but includes 13 European regions and 9 Asian
regions. At the bottom of the ranking we find the Chinese and Indian regions as well as
regions from Eastern Europe. It is interesting to note that all the most developed
Chinese coastal regions are now integrated in the group.
Comparing the 2008 results with the 2005 Index it is possible to conclude that while
the leading knowledge centres are still in the US, the American predominance is less
overwhelming insofar there is a clear improvement in the performance of the
knowledge centres outside the US, namely in the EU and Japan which place 13 regions
(7 in 2005) and 7 regions (1 in 2005) respectively in the top 50 knowledge regions.
Moreover, there are few US regions that have improved their position since 2005 which
suggests that the considerable gap between US regions and European and Asian
regions is narrowing.
In developed countries the most competitive knowledge regions have consolidated their
competitive advantages and lead the process of innovation. They are clearly the
engines of their respective economies and the key competitors in the global market. In
the US the San José-Sunnyvale-Santa Clara region, which includes Silicon Valley, is for
some time the leading region supported in very high rates of investment in education
and R&D (such as NASA) with a strong basis in knowledge–intensive sectors in
particular the IT, high-tech services and instrumentation and electrical machinery
sectors. The top US knowledge regions group include also Boston-Cambridge endowed
8
Robert Huggins, Hiro Izushi, Will Davies and Luo Shougui (2008). World Knowledge Competitiveness
Index 2008, Centre for International Competitiveness, Cardiff School of Management, University of Wales
Institute, UK.
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with a high quality terciary education sector with 8 strong research universities in
particular Harvard and the MIT; San Francisco-Oakland-Fremont; Hartford and Seattle-
Tacoma-Bellevue.
In Europe the strongest knowledge region is Stockholm (Sweden) which ranks 6 in the
ranking of the world knowledge competitiveness index. It has a highly educated
population - 39% has terciary education and 45% secondary education and a
diversified economic structure although with a particular specialisation in knowledge-
intensive services and in some high-tech industrial activity: Information
Technologies/Electronics; Software/Internet; Health and Biotechnology; Transport and
Logistics.
Other leading knowledge regions in Europe include West, South and Ostra
Mellansverige in Sweden; West, East, North and South regions in the Netherlands;
Pohjois-Suomi, Etela-Suomi and Lansi-Suomi in Finland; Ile de France (Paris region)
and Centre-Est in France; Luxembourg; Denmark; Norway; Badden-Wurttemberg ,
Bayern, Hamburg and Bremen in Germany; Eastern, South East and South West in the
UK; North West and Lombardia in Italy; Noroeste/Catalunya and Madrid in Spain.
In Japan knowledge regions have also improved their performance in recent years.
Tokyo is the leading Japanese region (ranks 9 in the 2008 WKCI), possessing a strong
high-tech services sector and high rates of patents, followed by Shiga, strong in specific
knowledge sectors instrumentation and electric engineering and IT and computer
manufacturing, Kanagawa, Toyama, Osaka and Tochigi regions.
While the role of these knowledge regions in securing the leadership of advanced
economies in the innovation process is well known, the role new knowledge regions
have been playing in developing economies that have emerged recently as economic
powers is often overlooked and less known. The main argument is that one of the key
factors behind the success of the new emerging economic powers, in particular China,
Brazil and India, is the gradual consolidation of knowledge regions inside these
countries which have performed the roles of the main engines of economic growth,
centres of innovation and the fundamental bridges to the global economy. The other
side of the coin has been the asymmetric nature of their development processes.
In China, there are three crucial knowledge regions with different profiles: the “Bohai
Rim region” (Beijing, Tianjin, parts of Shandong and Liaoning); the “Yangtze River
Delta” with the leading centre in Shanghai and involving also 7 cities in Zhejiang and 8
cities in Jiangsu provinces; the “Pearl River Delta”, involving Guangdong province and
the ties with Hong Kong and Macao. The 9 coastal provinces involved in these 3 leading
poles of the Chinese economy account for nearly 2/3 of China’s GDP (62%) and GDP
per capita is 1.7 times higher than the national average; more than 75% of China
exports. It is important to note that each region has its own development model and its
specific strong points
9
.
The B
ohai Rim region has been characterized as a government driven model with the
most intensive R&D facilities (42 of the 91 institutes of the Chinese Academy of Science
9
See Robert Huggins, Hiro Izushi, Will Davies and Luo Shougui, World
Knowledge Competitiveness Index
2008, Centre for International Competitiveness, Cardiff School of Management, University of Wales
Institute, UK: 34-46; On PRD and YRD comparative analysis see Chen Xiangming (2006). Regionalizing
the Global local Economic Nexus: a tale of two regions in China. Great Cities Institute, Working Paper,
University of Illianois Chicago, March.
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Miguel Santos Neves
19
are located here) as well as the top universities (Tsinghua University and Peking
University) and nearly 25% of university students and 30% of R&D researchers are
located in the region which accounts for 34% of national R&D expenditure. This is
mainly explained by intensive investment by the Chinese government in the last two
decades.
In contrast the Yangtze River Delta is labelled as a city-network driven model by which
the new knowledge and technology absorbed by Shanghai from its own industrial
dynamism and strong presence of foreign multinationals is then diffused from Shanghai
to smaller cities around it, in particular Nanjing, Suzhou and Hangzhou where specific
clusters are maturing. It has strong knowledge intensive sectors in particular the
automobile industry, the IT sector and chemicals and machinery as well as more dense
knowledge networks in particular strong ties between firms and universities and high
levels of technological commercialization.
Finally, the Pearl River Delta region is qualified as a FDI drive
n model as it has been an
important recipient of foreign investment accounting for 20% of FDI stock in China,
especially from and through Hong Kong, and the main basis of China exports as the
region is the origin of nearly 1/3 of Chinese exports although the share has declined in
recent years. Although the science and technology basis, the education indicators and
the density of knowledge workers are not strong points, the region benefits from the
intensive presence of foreign investors which are associated with some knowledge
transfer through workers and managers, the formation of local SMEs clusters and the
proximity of an international centre like Hong Kong with knowledge-intensive services.
In India three main knowledge regions are behind the emergence of India as a global
economic power : (i) Mumbai, capital of the state of Maharashtra, is the financial
capital of India and a region with strong knowledge intensive sectors - IT, Health sector
and audiovisual namely the film industry of Bollywood responsible for 40% of India
exports; (ii) Hyderabad, capital of the state of Andhra Pradesh with a series of relevant
sectors IT, pharmaceuticals, biotechnology and high-tech services sectors, is a main
exporter of software products ; (iii) Bangalore, capital of the state of Karnataka, is
known as the Indian Silicon Valley reflecting the fact it is the leading IT sector
producer and exporter in India accounting for 34% of India total exports
10
of IT
produ
cts, and is also an important biotechnology centre.
In Brazil the leading knowledge region is the state of o Paulo which has set up
several knowledge networks associated with the programme “Arranjos Produtivos
Locais” which involves SMEs, universities, research centres, local governments aimed at
building strong ties between the different players and fostering innovation
11
. The state
is already the powerhouse of the Brazilian economy accounting for 34% of total GDP in
2007
12
(down from 37% in 1995) and for 43% of Brazil’s industrial output and
possesses a group of knowledge-intensive sectors namely chemical industry,
machinery, medical instruments, auto industry, biotechnology, pharmaceutical, IT and
nanotechnology sectors.
10
See Invest in India “17 billion software exports for India’s IT state, http:
//investmoneyinindia.com
(2.08.10)
11
Secretaria do Desenvolvimento, Governo de São Paulo, www.desenvolvimento.sp.gov.br/drt/apls
(2.08.2010)
12
Fundação Sistema Estadual Análise de Dados e IBGE, www.seade.gov.br (2.08.2010)
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One of the important characteristics of knowledge regions is their increasing direct
participation in the international system and their ability to act more or less
autonomously in the international stage and develop paradiplomacy actions that can be
parallel or complementary to actions developed by national governments.
Paradiplomacy and foreign policy in the knowledge era
A crucial issue in terms of prospective analysis is the implications of the new knowledge
socie
ty paradigm for structural changes in foreign policy taking the emergence of
knowledge regions into account. There are interesting developments which suggest
potential fundamental changes to the goals, nature and instruments of foreign policy in
a global knowledge society.
The first development is the new relevance of paradiplomacy developed by sub-national
governments, in particular by the governments of knowledge regions. These are
increasingly active in the international arena, mainly in areas of low politics (trade,
investment, science and technology, culture, and education), trying to project their
specific interests according to a dual logic: on the one hand, a process “from the inside
out” reflecting the fact that local governments go out to promote local interests and
reduce the risks of international threats; on the other, a process “from the outside in”
whereby non-central governments become the focus of attention and suffer pressures
from both foreign governments and non-state actors as they realise that influence at
the central level is no longer sufficient to pursue their aims. This is a potential area of
conflict with the traditional diplomacy of central governments
13
.
The development of paradiplomacy is a growing trend in the international system
clearly illustrated by the old and more developed knowledge regions as well as by the
new ones in the emerging countries. Paradiplomacy first entered the international
system through the British Dominions (Canada, South Africa, Australia) in the context
of the British Empire in the 1920s. For the first time the international activity of non-
sovereign governments, although seen as a deviant behaviour, was tolerated by the
international community and the Dominions gained autonomy in negotiating
international trade agreements and other economic matters. This set a precedent. Hong
Kong was later on one of the pioneers of modern paradiplomacy as a result of a
structural conflict of interests between the colonial power, Britain, and the colony on
trade matters leading London to informally accept since the late 1950s Hong Kong´s
autonomy and capacity to negotiate directly trade agreements with foreign states. The
Hong Kong SAR still has an active paradiplomacy based on the action of the network of
HK Trade Offices (Geneva, Brussels, Washington, San Francisco, New York, Toronto,
Tokyo, Sydney, Singapore, London) at the bilateral level and HK`s participation in
multilateral organisations, particularly in WTO. The Canadian Province of Quebec was
another case in point since the early 60s when it developed close ties and signed
bilateral agreements directly with France on cultural matters which generated conflicts
with the Federal government.
13
Brian Hocking (1993). Localizing foreign policy non-central governments and multilayered diplomacy,
London, St. Martin’s Press.
Michelmann in Hans Michelmann, and Soldatos (ed) Federalism and international relations the role of
subnational units, Clarendon Press, 1990. Duchacek, uses the word paradiplomacy in “Perforated
sovereignties: towards a typology of new actors in international relations” in Michelmann (ed.) Federalism
and International Relations: 1-33.
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Since the late 1980s, also facilitated by the strategic decompression after the end of
the Cold War, the expansion of the paradiplomacy of sub-national governments has
been a silent but fundamental change in the international system and the way in which
states act internationally. The most developed regions became proactive in the
international stage, mainly motivated by economic reasons, as illustrated by various
cases. The German Lander such as Badden-Wurttemberg and Bavaria developed a
certain degree of external autonomy, establishing networks of external representation
offices in several countries in all continents. Bavaria for example has built since the
mid-1990s a network of external representations in 22 countries in Asia (China, India,
Japan, Vietnam), Africa (South Africa), America (Brazil, Mexico, Canada, USA New York
and USA San Francisco) and in several European countries. Interesting enough some of
these offices are located in other knowledge regions such as Guangdong the Pearl River
Delta and Shandong in China, Bangalore in India, São Paulo in Brazil and Tokyo in
Japan
14
.
In th
e context of the US states, California, the powerhouse of US knowledge economy,
has been one of the most proactive through the activity of Governors and of the
California Technology, Trade and Commerce Agency and its network of trade offices
abroad (Tokyo, London, Frankfurt, Hong Kong, Mexico City, Shanghai, Taipei,
Johannesburg, Seoul, Singapore) until 2003 when the agency was dismantled. But
many other States such as Florida, New York, Nebraska, North Dakota, Kentucky or
Colorado have followed the same path and are also active internationally, under the
leadership of their Governors who perform the role of economic ambassadors seeking
to promote the competitiveness of their States in the global economy and to boost their
own political profile
15
.
Another interesting example is Catalunya which enjoys a high degree of autonomy in
domestic affairs and has developed since the late 1980s a very active paradiplomacy
that promotes its specific economic and cultural interests in the international arena
through the activities of the network of external offices managed by COPCA (Consorci
de Promoció Comercial de Catalunya) participated by the Catalunya Government,
Chambers of Commerce, industry sectoral associations and export associations. These
entities jointly created and manage the network of 35 external trade offices located in
31 countries and covering 70 countries around the world
16
, including China (Beijing,
Shang
hai), India (New Dehli), Hong Kong, Singapore, Brazil (São Paulo) or the USA
(Washington, New York, Los Angeles) at the same time it directly supports firms at
home through training and assistance for the development of their international/export
departments. Moreover, bilateral relations with States and other Non-Central
Governments are one of the priorities leading to the signature of international
agreements in a variety of areas ranging from trade, investment, education, culture,
science and technology or health.
14
See Invest in Bavaria, State Agency (http://www.invest-in-bavaria.de/en/bavarias-foreign-
representations/)
15
A good example of this “profile-boosting strategy” has been California’s Governor Schwarzenegger
signa
ture of an agreement on climate change with British Prime Minister Tony Blair in 2006. On US states’
paradiplomacy see McMillan, Samuel Lucas (2008). “Subnational Foreign Policy Actors: How and Why
Governors participate in US Foreign Policy” in Foreign Policy Analysis, 4, 227-253. For example,
California’s Governor Gray Davis created a secretary of foreign affairs and hosted political leaders from
China, Japan and Singapore. In 2001 alone California hosted foreign dignitaries from 67 countries.
16
See Generalitat Catalunya, COPCA (http:
//www.acc10.cat/ACC10/cat) acceded 3.08.2010
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22
In the case of China the development of the paradiplomacy of the leading Chinese
provinces since the mid-1990s although discrete and with little visibility, has been a
major factor to explain China’s integration in the global economy and her impressive
emergence as a global economic power. Indeed one of the key institutional ingredients
of China’s economic success has been the high level of decentralisation of economic
decision-making from central government to provincial governments and even to local
governments, including in foreign trade and attraction of FDI, since the early stage of
reforms. The paradiplomacy of the most developed coastal Chinese provinces, an
extension of this internal autonomy, was further developed as a consequence of the
implementation of the “Go Global” strategy implemented since 2000 and has gradually
been blessed by the Central Government, encouraged by the positive experience with
Hong Kong’s external autonomy since 1997. Beijing saw this paradiplomacy as useful
and complementary insofar it could function as a mechanism to explore more informal
channels with economic partners and nurture special relationships; mobilize the
overseas Chinese business communities; and even as a solution to manage economic
relations with countries which have no diplomatic relations with the PRC.
Guangdong Province has been probably the pioneer and developed since the mid-
1990s, under the coordination of the Foreign Affairs Office of the Guangdong Provincial
Government, special relations with some “sister provinces” in various continents. As far
as Europe is concerned Guangdong developed paradiplomacy relations with 7 European
Provinces/Regions: Utrecht (2002), with initiatives in the areas of environmental
protection, agriculture, and trade; Skane (Sweden) 1997, especially exchanges in
education, environment and medicare; Alpes Cote d’Azur (2000); Catalonia (2003);
Fyn Region (Denmark) 2004; State of Bavaria (2004). This special relationship involved
the organisation of trade missions, the creation of permanent trade and investment
offices such as the offices opened by Catalonia and Utrecht (jointly set up with Dutch
Chamber of Commerce the Holland House in Guangzhou), the organisation of
investment promotion seminars, participation in trade fairs etc.
There are also more recent but interesting examples of other provinces belonging to
the other growth pole of the Chinese economy, the Yangtze River Delta which have
invested in building preferential ties with specific European regions. In the case of
Jiangsu, the Provincial Government opened 5 Economic and Trade Offices in Europe
with the headquarters located in Dusseldorf in 1996 followed by the offices in Paris,
Chelmsford - Essex County and East England (UK), Tilburg – Province of Noord-Brabant
(Netherlands) and Stockholm (Sweden)
17
. Specific European regions have also
estab
lished their own trade offices in Nanjing, capital of Jiangsu, like Essex County, the
German Landers of Nordrhein Westfalen and Baden-Wurttemberg, through Baden-
Wurttemberg International
18
, or the Paris Department of Haute Seine. For obvious
reasons Shanghai is an important location of trade and investment offices from the
paradiplomacy of EU regions having developed special relations with Barcelona, Milan,
Rotterdam, Hamburg, Liverpool, Marseille, Antwerp.
17
The intensity of paradiplomacy initiatives is rapidly increasing. For example the Giangsu Provincial
Depar
tment of Trade and Economic Cooperation organized several investment seminars in France, Italy,
Germany, Belgium and Britain between 21-31 May 2007, involving more than 100 entrepreneurs from
Jiangsu. This initiative alone led to the signature of investment contracts worth US$ 1.3 billion and import
and export contracts of more than US$ 100 million (see http://www.china-jiangsu.org/news.htm
).
18
Illustrating this increasingly closer relationship between the two regions, Baden-Wurttemberg and
Shanghai created a joint portal in the Internet (http://www.bw.shanghai.de/portal.jsp).
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Another case in point is the special relationship between the Lander of Bavaria and
Shandong Province which developed special ties in terms of mutual investment
promotion, but also cultural exchanges and even swap and training of civil servants.
Bavaria has created the State of Bavaria Shandong Office in 1997 and in September
2006 the Shandong Provincial Government opened in Munich the Business
Representative Office of Shandong with the blessing of China’s Central Government.
However, it should be stressed that this paradiplomacy does not concern exclusively
the Provincial level, there are also paradiplomacy initiatives at the municipal and county
levels contributing to a much more complex picture, especially because a minimum
level of coordination that exists between Central and Provincial Governments is much
more difficult to ensure in relation to lower levels of government.
In the case of Brazil the paradiplomacy of the Brazilian States, called “federated
diplomacy”, is a recent phenomenon pioneered by the States of Rio de Janeiro and Rio
Grande do Sul in the late 1980s followed by São Paulo, Paraná, Baía or even other
states involved mainly in transborder paradiplomacy with neighbouring states
Roraima, Acre, Amazonas e Amapá
19
. The Federal State has recognised and to some
exten
t favoured the increasing international proactivity of sub-national governments
and tried to set up a coordination mechanism in 1997, the “Assessoria de Relações
Federativas” between the Itamaraty and the state and municipal governments in order
to ensure there was no major contradictions between national foreign policy and
paradiplomacy initiatives
20
. In addition the Ministry of Foreign Affairs has created 8
representation offices in various states and regions to operationalise the process which
constitutes an innovative solution. This can be seen as an act of legitimisation of
paradiplomacy by the central government. The most recent trend has been the
intensification of paradiplomacy relations, anchored in bilateral agreement, between
Brazilian States and Chinese Provinces: São Paulo-Shanghai, Baía-Shandong, Pará-
Sichuan, Paraná-Hainan, Mato Grosso-Jiangxi.
Looking at these different experiences it is possible to point out some conclusions
concerning the nature, dynamics and impact of paradiplomacy at present.
First, it should be stressed that paradiplomacy is not an homogeneous phenomenon on
the contrary has a heterogeneous nature. On the one hand this is the result of the
coexistence of different types of paradiplomacy as argued by Duchacek identifying
three different types of paradiplomacy according to its contents and regional scope: (i)
transborder regional diplomacy (or micro-regional), referring to transborder relations
between geographically contiguous NCGs which was initially the dominant form (ii)
transregional paradiplomacy (or macro-regional) between NCGs which are not
contiguous and (iii) global paradiplomacy, involving distant players, including sovereign
states and touching all issues in the international system, including security,
international trade etc
21
. I would argue that another type of paradiplomacy should be
19
See Francisco Gomes Filho and Alcides Costa Vaz (2008). “Paradiplomacia no contexto da Amazonia
brasileira estratégias de desenvolvimento regional do Estado de Roraima”. In Ci & Desenvolvimento,
Belém, vol. 4, nº 7, jul-dez 2008: 155-165.
20
See Decree 2.246/1997 República Federativa do Brazil; On Brazil’s paradiplomacy see Gilberto Rodrigues
(2006
), "Política Externa Federativa. Análise de Ações Internacionais de Estados e Municípios Brasileiros".
CEBRI Tese, Rio de Janeiro, CEBRI.
21
See Michelmann in Hans Michelmann, and Soldatos (1990) (ed), Feder
alism and international relations
the role of subnational units, Clarendon Press: 299-312 and Duchacek, “Perforated sovereignties: towards
a typology of new actors in international relations” in Michelmann (ed.) Federalism and International
Relations: 1-33.
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identified “multilateral paradiplomacy” that refers to the participation of some sub-
national governments in multilateral organisations and the production of multilateral
rules being the best example Hong Kong. These different types of paradiplomacy have
different impacts both on the international system and national foreign policy. Whereas
transborder regional paradiplomacy does not raise much controversy and is accepted
and even promoted by central governments, transregional and, above all, global
paradiplomacy is more likely to raise tensions and tend to be regarded with suspicion
by central governments. In addition the more we move towards complex and
demanding global paradiplomacy or multilateral paradiplomacy more robust
institutional and financial capacity is required.
On the other hand, I would argue that a major distinction must be drawn between a
permanent and structured modality of paradiplomacy, mainly developed by the richest
knowledge regions, developed according to a long term strategy, and sporadic and non-
structured paradiplomacy activities involving the use of specific instruments for short-
term purposes. There is an important qualitative difference between these two
modalities which has to be acknowledged with clear implications for the density of the
international status of sub-national governments.
Second, concerning the conditions of success, in spite of the diffusion and explosion of
paradiplomacy, the practice of a robust, effective and consistent paradiplomacy is still
strongly associated with, and somehow restricted to rich and powerful knowledge
regions operating within States, federal or unitary, possessing a considerable level of
decentralisation. These are the sub-national governments that have the financial
means, the human resources, institutional capabilities and the level of domestic
autonomy to engage in complex international relations. In this context it should be
stressed that domestic autonomy is a necessary but not a sufficient condition. The
degree and dynamics of substantive external autonomy is fundamentally determined by
the complex interplay between three different factors: SNG own institutional capacity
and strategy to act internationally; the pattern of relations with the Central
Government and the mechanisms and level of control exerted by the former; the
attitude and recognition of external players and willingness to interact on the
international stage. In short, there are different conditions of success that interact
which include not only institutional conditions related to level of decentralisation and
economic conditions concerning the resources and strengths of regions, but also
political conditions, related to the attitude of central governments, and regional
leadership conditions
22
.
Third
, the concerns over the dysfunctional nature of paradiplomacy and the risks of
conflicts between central governments and sub-national governments expressed in the
1990s by authors like Soldatos, are no longer justified. This “chaos scenario,” heavily
influenced by the state-centric view, considered paradiplomacy to be a dangerous
derogation of state power and a clear threat to the coherence and unity of foreign
policy: sub-national actors were regarded as trespassers and their behaviour as
deviant. A major shift in perception has occurred. In fact as a result of accumulated
experience, and leaving aside the few exceptions where sub-national governments had
separatist agendas, paradiplomacy is by and large seen as beneficial and a positive
22
These factors have been highlighted by Keating, M. (2000). Paradiplomacy and Regional Networking,
paper presented at the Forum of Federations: an International Federalism
(http://www.forumfed.org/libdocs).
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contribution to strengthen the overall international position of states, strongly
illustrated by the Chinese, Brazilian and Spanish cases, and less and less perceived as a
deviant behaviour. In other words it can be argued that paradiplomacy is no longer
seen as an anomaly but on the contrary as a normal and increasingly diffused practice
which central governments have even encouraged and ought to incorporate in their
foreign policy planning
23
.
Fourth, traditional analysis tend to see paradiplomacy as a consequence of globalization
and the need local/regional communities have to respond to new challenges and
increasing uncertainty in order to pursue their specific economic interests in the global
market, to project their cultural identity and to overcome the limitations and rigidities
of traditional central bureaucracies that are slow to adjust to new conditions. However,
it seems more accurate to consider that paradiplomacy is simultaneously a
consequence of glocalisation and a cause, a catalyst of glocalisation. Knowledge
networks are behind the development of paradiplomacy through regional governments.
Building on the fact they are leading poles of innovation, networks aim at enhancing
their competitive position in the global market but also to link up and cooperate with
other knowledge networks abroad. This means that paradiplomacy is not a passive and
defensive response to globalization, on the contrary it is indeed part and parcel of the
process of globalization, it contributes to greater integration in the global market and is
the expression of the multi-level governance paradigm.
Fifth, paradiplomacy is a fundamental source of innovation in foreign policy insofar it
incorporates and anticipates some of the changes in the conception and rationale of
States’ foreign policy that will be brought about by the new knowledge
society/economy paradigm. To start with the abolition of the boundaries between the
domestic and the external levels, there is clearly a continuum, external action is just
the extension of domestic network activity and should involve the same players. This
also implies a more holistic approach and greater coherence and coordination between
domestic policies and foreign policy as well as greater transparency and citizen
participation. Moreover, it shows that external action will be more and more a multi-
actor, multidimensional process where public, private and third sector actors have to
engage and combine their different skills in the context of long term partnerships.
Knowledge networks involving coordination and cooperation between governments,
business, NGOs, academia, trade unions becomes paramount for effective external
action not only in terms of implementation but also in terms of policy conception.
Furthermore, paradiplomacy highlights the growing importance of informal channels
and procedures and the role of Soft Law in the regulation of the international system
which ensures flexibility and adaptability to adjust to uncertainty and rapid change.
Finally, new global issues involve increasingly technical and complex issues requiring
expertise which governments lack therefore requiring the active involvement and
contribution of private firms, universities, research institutions. In this respect it is
relevant to highlight the new role of global transnational networks in international rule-
23
In the same line Michael Keating (2000). Parad
iplomacy and Regional Networking, paper presented at the
Forum of Federations: an International Federalism (http://www.forumfed.org/libdocs). Andrew Petter
referring to the Canadian experience clearly states that “…Canadian Governments have facilitated and
encouraged paradiplomacy over the years as a means of accommodating nationalist sentiments, regional
interests and economic pressures” see Canadian Paradiplomacy in practice: confessions of a
paradiplomat, paper presented to the Conference The International Relations of the Regions: sub-national
actors, para-diplomacy and multi-level Governance, Zaragoza, 2006 (mimeo).
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creation, and renewed concern with global rule-implementation, which pressuposes the
active involvement of sub-national actors and knowledge regions insofar as they can
adapt global rules to local specificities.
Sixth, paradiplomacy is a strategic channel for the creation and consolidation of the
“soft power”
24
of States not only because of the informal channels and instruments it
uses but also because of the fundamental relevance of the issue-areas addressed by
paradiplomacy, namely trade, investment and economic cooperation; education and
human capital; migrations; science and technology; culture and identity. All of these
are crucial dimensions of soft power” and this is the main reason behind the open-
minded and tolerant attitude of China’s Central Government with regard to some
Chinese Provinces’ paradiplomacy the more so as this was combined with the Chinese
Diaspora strategy, another crucial instrument of China’s soft power. Dense and robust
knowledge regions, internationally proactive are the main builders of soft power in the
context of glocalisation.
However, despite internationally proactive knowledge regions are a fundamental tool to
sustain systemic competitiveness in the global economy and consolidate soft power,
this is a phenomenon that involves a limited number of states. Still, the majority of
states are excluded from this trend as they have been slow to adapt to the new
paradigm, both in terms of changes in governance models and policies, and failed to
create the necessary conditions to facilitate the emergence of knowledge regions. On
the contrary, they tend to hold on to very centralized systems believing that only a
strong centre can respond to the new threats and face the challenges of glocalisation.
A good example is the case of Portugal where a historical centralist tradition has been
somehow reinforced by the dynamics of the EU integration process. As a result Portugal
is today one of the most centralised states in Europe a major factor preventing the
emergence of dynamic regions.
Portugal went through a vivid debate on regionalisation and decentralisation in the late
1990s as a consequence of the process of referendum on regionalisation held in 1998
which culminated in the rejection of the proposal to create 8 administrative regions
along the lines foreseen in the law
25
. The creation of administrative regions was a
bindi
ng principle already enshrined in the 1976 Constitution but never implemented. In
spite of possessing since 1976 two autonomous regions, Madeira and Azores, the
continental part of the Portuguese territory has been managed under a fairly
centralised system making Portugal one of the most centralised states in Europe
26
.
The terms of the debate in 1998 analysed in more detail elsewhere
27
and the
arguments put forward revolved around the implications of regionalisation for the
reform of public administration, national cohesion and the impact on development
24
In the sense used by Joseph Nye (2004). Soft Power: the means to success in world politics, Public
Affairs.
25
Law 19/98 which defined 8 regions: Entre Douro e Minho; Trás-os-Montes e Alto Douro; Beira Litoral;
Beira Interior; Estremadura e Ribatejo; Lisboa e Setúbal; Alentejo; Algarve.
26
See Hahan J.P. and Loo, M.V. (1999). A Seminar Game to Analyze Regional Governance in Portugal,
Lisboa, FLAD e Rand Corporation. The level of centralisation can be measured by the share of tax revenue
controlled by the Central Government which reached 93% in Portugal (Central government+social
security) which means that the share of local governments in total tax revenue was 6.2% in 2005, the
same as in 1998 see OECD Revenue Statistics 1965-2006, 2007, Paris ; OECD Tax and the Economy
comparative assessment of OECD countries 2001
27
See André Freire and Michael Baum (2001). “O referendo Português sobre a Regionalização numa
persp
ectiva comparada” in Penélope, nº 24: 147-178.
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27
asymmetries between regions, the organisation and coordination between municipal
governments and the risks of corruption, nepotism and intensification of political
clientelism. In short, regionalisation was then seen strictly as a domestic issue and
analysed in the same logic prevailing in the 1970s when the issue was first raised, as if
the world had not changed, and taking no account of the experiences and results of
other EU countries. Surprisingly there was no reflection on the dynamics and challenges
of the knowledge society/economy and its implications for governance.
In the last decade the debate on regionalisation has been frozen and no real advances
were made in terms of promoting descentralisation. The opportunity costs of no-
regionalisation have been considerable if we look at Portugal’s fragile capacity to
respond to the challenges of globalization and the transition to the knowledge society.
Regionalisation should not be approached from a restrictive and outdated domestic
perspective but from a wider perspective as part and parcel of Portugal’s strategy to
deal with globalization and enhance its competitiveness in the global economy. It
should be stressed that competitiveness is a systemic process and so the
competitiveness of the Portuguese economy can not be confused with the
competitiveness of a few Portuguese large firms. As long as the core nucleus of the
Portuguese productive system, the SMEs, is not involved the sustained competitiveness
of the Portuguese economy is at risk.
The inexistence of knowledge regions in Portugal is the main cost of no-regionalisation
and a major impediment for Portugal’s capacity to foster the process of innovation and
compete in the global market. As argued earlier, the regional level is the optimal level
for the creation of knowledge networks that produce and diffuse tacit knowledge.
Although regionalisation is not a sufficient condition, it is certainly a necessary
institutional and political condition for the emergence of knowledge regions. In addition,
it provides interesting opportunities for the development of paradiplomacy in Portugal,
an important tool to complement traditional foreign policy and to explore new channels
and opportunities in an increasingly complex international system. The potential
contributions of the paradiplomacy of future regions are varied but I would stress the
capacity to: facilitate the redefinition of relations with the Spanish Autonomous
Communities and support a more proactive strategy towards them; explore new ties
with other European regions; respond positively to the paradiplomacy initiatives
developed by Chinese Provinces or Brazilian and Indian States; link up with the
Portuguese diaspora and integrate it as strategic players and a major asset in the
globalized world.
Conclusions
Knowledge regions are strategic leading players in the process of transition to the
knowl
edge society/economy and the main competitors in the global economy. If it is
true that they allowed advanced economies to retain control over the innovation
process and therefore preserve the leadership in the world economy, it is also true that
knowledge regions are a key factor behind the rise of the new emerging economic
powers, namely China, Brazil and India, which challenge the dominance of the US, EU
and Japan. Knowledge regions became also new actors in the international system, still
with an informal and fluid status, as their governments are increasingly active
internationally through organized and permanent paradiplomacy actions and structures.
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This external dimension of knowledge regions, in general overlooked, is a fundamental
ingredient of their success and capacity to pursue their specific economic, political,
scientific or cultural interests and project their identity.
Paradiplomacy practised on a permanent and structured basis by sub-national
governments of the most advanced knowledge regions, or on sporadic and non-
structured basis by other regions, is mainly focused on low politics areas, ranging from
trade and investment, to science and technology, education, culture issues and involves
the use of both formal instruments, such as international agreements or trade offices,
and informal instruments. Far from being marginal areas, these are on the contrary
crucial issues for the building of knowledge society and for strengthening the soft power
of states. One of the key arguments put forward is that paradiplomacy is a strategic
channel for the creation and consolidation of soft power, the capacity to influence
others and shape their behaviour by persuasion and attraction rather than coercion.
The knowledge society and the logic of knowledge networks have important
consequences in terms of changes in foreign policy and the way in which states interact
with each other and with non-state actors. In this respect it is argued paradiplomacy is
an important source of innovation and somehow anticipates some of the inevitable
changes to come in central governments’ external action, namely the abolition of
boundaries between the domestic and the international levels, requiring an integrated
approach and greater coherence and coordination between domestic policies and
foreign policy; the implementation of a multi-actor process highly participated both in
terms of formulation and implementation which is the effective way to respond to the
increasing complexity of both the issues-areas and the international community; the
increasing relevance of informal channels and the role of Soft Law and transnational
networks in international regulation.
Contrary to concerns expressed over the risks of conflicts between central and sub-
national governments and threats to the unity of state foreign policy, experience
demonstrates that paradiplomacy is a positive factor and contributes to strengthen, not
weaken, the international position of states and overcome some of its vulnerabilities, in
particular to expand the soft power of states. As a consequence paradiplomacy ceased
to be seen as unorthodox and marginal and tends to be gradually perceived as a
normal activity with a fundamental strategic importance insofar knowledge regions are
clearly the best positioned brokers between the global and the local, with a crucial role
to play in the improvement of Global Governance, both in rule-setting and rule-
implementation, and the operation of the multi-level governance system.
OBSERVARE
Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 29-44
SECURITY AND SECURITY COMPLEX: OPERATIONAL CONCEPTS
Luís Tomé
Professor at Univers
idade Autónoma de Lisboa (UAL). Visiting Professor at the Portuguese War
College (IESM) and the Instituto de Defesa Nacional (IDN).
Scientific Coordinator of OBSERVARE and Deputy Director of JANUS.NET
PhD in International Relations by Coimbra’s University
Abstract
Security is one of the most ambiguous, contested, and debated ideas in the conceptual
framework of international relations. The "traditional" perspective has been severely
contested as new approaches develop, and the concept of security has been reworked in all
its fundamental components and dimensions, from object and reference to range and
security instruments. Likewise, the discussion over the definition and characterization of
international security systems, namely regarding competitive security, common security,
cooperative security, collective security, and security community, continues to be very
lively. Starting from these debates, and in the light of the current international situation, we
propose operational concepts of security and of security complex.
Keywords
Security; Security Complex; International Relations; Theory
; Concepts
How to cite this article
Tomé, Luís (2010) "Security and security complex: operational concepts". JANUS.NET e-
journal of International Relations, N.º 1, Autumn 2010. Consulted [online] on date of the
last visit, observare.ual.pt/janus.net/en_vol1_n1_art3
Article received in August 2010 and accepted for publication in August 2010
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 29-44
Security and security complex: operational concepts
Luís Tomé
30
SECURITY AND SECURITY COMPLEX: OPERATIONAL CONCEPTS
Luís Tomé
Security continues to be a top concern, a major issue of debate in national, regional,
and g
lobal agendas. Likewise, it continues to require major resources and the sacrifice
of many lives. However, as societies and international relations change, the approach
to security also evolves. For that reason, security continues to be the focus of
discussion, and to be redesigned in all its components and major dimensions, from its
reference to international security systems. Starting from these debates, and in the
light of the current international situation, what we propose in this paper are
operational concepts of security and of security complex.
1. From "traditional security" to “new approaches"
A significant part of debates over security concerns the object it refers to and the range
it co
vers: What is the object of security and what entity must be protected (whose
security)? What are the nature and type of threats, risks, and challenges (security in
face of whom, or what)? What is the agent of security (security by whom) and with
what means (security instruments)? The respective concepts of security depend on how
one answers these questions.
In the realist perspective,
1
according to which the international system is anarchical
and in a permanent state of competition and conflict, the State is not only the major
agent, but also the almost exclusive reference of security. In other words, it means
security by the State and for the State. In this light, the concepts of security focused,
for quite some time, around topics that James Wirtz (2007: 338) describes as high
politics: war and peace, diplomatic summits, nuclear dissuasion, weapons control,
military alliances, defence of "national interests" or, in other words, “national security”
and “international security” always perceived from the exclusive stance of the State. In
contrast, the topics of low politics (environment, energy, migratory flows,
overpopulation, health, underdevelopment, etc.), despite being regarded as sources of
problems, were seldom perceived as risks or threats to national or international
security.
1
Whenever, in this paper, we make reference to concept/approach/school/paradigm/ perspective/"realist"
vision, we consider its essence or fundamental and defining traits, without tending to the great diversity
and wealth of analysis it entails.
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On the other hand, security was always associated with the military dimension, often to
the exclusion of all others. There are even some authors who, like Richard Ullman, have
reversed their position, after initially advocating a more inclusive perspective. He, who
early on stated that "defining national security merely (or even primarily) in military
terms conveys a profoundly false image of reality [which] is doubly misleading and
therefore doubly dangerous" (Ullman, 1983: 129), later defended that "if national
security encompasses all serious and urgent threats to a nation-state and its citizens,
we will eventually find ourselves using a different term when we wish to make clear
that our subject is the threats that might be posed by the military force of other states.
The “war problem” is conceptually distinct from, say, problems like environmental
degradation or urban violence, which are better characterized as threats to well-being
(…) Labeling a set of circumstances as a problem of national security when it has no
likelihood of involving as part of the solution a state’s organs of violence accomplishes
nothing except obfuscation» (Ullman, 1995: 3-12). In fact, for a certain school of
thought, the relationship between security and the non-military dimensions is only
relevant when such elements are at the root of international conflict or have an impact
on war.
The traditional approach to security highly centred on the State, on the topics of high
politics and on the military instrument, has been severely contested. From the start,
the incapacity of the State in face of pressures it encounters "from above", "from
below", and "from within" (Tomé, 2003; 2004), becomes an issue. Other opinions,
which João Gomes Cravinho (2006: 256) portrays as "hyperglobalistic", suggest that
the State is about to become irrelevant as a deciding entity or, simply, that it no longer
is an adequate structure to deal with the challenges facing Humanity.
Similarly, many believe that it is inadequate to apply conventional logic of "state
security" to non-consolidated state entities, or in cases when the "State” itself is
perceived as the main source of insecurity for its people. In fact, in many instances, the
internal environment is far more unstable, or Hobbesian, than the international one,
reducing some States to the condition of "non-States": the notions of "Failed State”,
“Fragile State” and “State in Collapse" describe that type of situation.
This implies, naturally, a substantive alteration of the reference of security: «When
human rights and the environment are protected, the lives and identities of people tend
to be safe; when they are not protected, people are not safe, independently of the
military capability of the State where they live» (Klare & Thomas 1994: 3-4). Thus, the
State is no longer viewed as the only or even the major reference of security, and the
security of individuals and communities gain relevance. Ken Booth (1991) - who calls
himself an ex-realist, anti-realist, and post-realist and advocates an "utopian realism" -
admits the possibility of a redesign of security around a global civil society and a
community of global communities, with both local and universal issues: that is,
“populations”, more so than States, must be the reference of security. Variations of this
perspective point to human collectivities (Buzan, 1991), society (Waever, 1997), the
community (Alagappa, 1998), individuals (Alkire, 2003) or Humanity (Commission on
Human Security) as the reference of security.
Furthermore, the traditional differentiation between “internal and “external security
dimensions is clearly diluted. Even authors of the "realist school", like B. Buzan (1991:
363), wisely recognize the limits of that traditional dichotomy: «Though the term
'national security' suggests an occurrence at State level, the connection between that
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level and the individual, regional, and systemic levels are too numerous and powerful
to be denied...the concept of security so strictly connects those levels and sectors that
it demands to be treated through an integrated perspective». In fact, it seems evident
that «security threats are not confined to national borders, they are interrelated and
must be dealt with at the national, intra-State, regional, and international levels»
(Tomé, 2007: 18).
On the other hand, it became clear that security, economic development, and human
freedom are inseparable. Along this line, Dietrich Fisher (1993), for example,
distinguishes between object of danger (survival, health, economic well-being, liveable
environment, and political rights), geographic source of dangers (internal, external, and
global), and human sources or natural sources of dangers (intentional threat, non-
intentional dangers of human nature, natural risks) to arrive at the conclusion that the
main non-military dangers are environmental decline, underdevelopment,
overpopulation, violation of political rights, and ideological nationalism. Likewise, B.
Buzan (1991: 19-20) highlights five domains that are intricately related: military
security, political security, economic security, societal security, and environmental
security.
Economic security was the first of those non-military domains to deserve the attention
of researchers, strategists, and politicians, in particular, following the 1973 oil crisis. In
spite of that, it was not until the end of the Cold War that the idea that the highest
stakes were moving to the economic arena gained momentum and became
generalized: in face of the increase in economic interdependence and the need to
guarantee conditions for economic development and access to supply and outflow
markets and their routes, economic and energy security became crucial dimensions of
security.
More recently, the environment has equally become associated with security. «The
process of environmental degradation», Al Gore (1990: 60) stated two decades ago,
«threatens not only the quality of life, but life itself. The global environment became,
then, a matter of national security». A sign of the times, Al Gore and the
Intergovernmental Panel on Climatic Change of the UN were awarded the Nobel Prize
for Peace, in 2007.
There are many other aspects that have been included in the security agenda, albeit
with different degrees of controversy and/or acceptance. For instance, while the
inclusion of human rights, natural disasters, and infectious diseases is relatively
controversial, terrorism is mentioned in virtually all contemporary literature on security,
as do maritime piracy, transnational organized crime, cyber attacks, and biologic,
bacteriologic, and radiological issues. No wonder, then, that Simon Dalby (2006) made
more reference to the "geopolitics of global dangers" than to the competition among
superpowers or territorial disputes, while Hartmann et al. (2005) highlighted a new
agenda for security in the "era of terror" and "bio-anxiety."
The fact is that, ever more frequently, we come across proposals that invert the
hierarchy of high and low politics and place non-conventional issues at the top of the
security agenda. This gives rise to the additional problem of militarization of non-
military dimensions of security: in other words, the securitization of certain issues
traditionally associated with low politics (that is, the discursive assumption that certain
problems threaten "national and/or international security", elevating and giving them a
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relevance never before achieved) could fuel a tendency to address and resolve them
through traditional means of high politics, giving priority to military intervention and
raising (in)security at other levels (Dannreuther, 2007: 42-44). In the same way, the
non-securitization of some "traditional" threats (discounting or downplaying their
significance) may lead to a breach between reality and the magnitude of the threat, by
underestimating it.
The enlargement of the security agenda and the multiplication of "new dimensions"
give rise to a much greater assortment in terms of security instruments, well beyond
those of military nature, ranging from help to development to new judicial and financial
regimens, from diplomacy to the advancement of human rights or the strengthening of
the Rule of Law. Besides, other than States, there are clearly many more players
involved who may either be threats (terrorist groups or criminal associations) or
promoters of security (from international organizations to NGOs).
All this means that the realistic vision and the "traditional" approach to security have
been questioned in their fundamental aspects: the State as exclusive actor and single
security reference; threats, primarily external, intentional, and military; almost
exclusive military instruments; the clear distinction between internal and external
aspects (Brandão, 1999: 173). As a result, the debate around the broadening and
deepening of the concept of security has intensified and we have witnessed its
"expansion" in four fundamental directions, as stressed by Emma Rothchild (1995:55):
"downward extension", that is, from the security of the States to that of groups and
individuals; "upward extension", from national security to security at much broader
levels, such as the environment/biosphere or Humanity; "horizontal extension",
switching from military security to political, economic, social, environmental or human
security; and "multi-directional security", from the States to the international
institutions, local and regional governments, non-governmental organizations, as well
as public opinion, the media, and abstract forces of nature or markets.
This has resulted in broader security concepts and measures, of which comprehensive
security, world/global security, and human security stand out.
The concept of comprehensive security appeared in the late 70s and early 80s, initially
developed by Japan - as part of the redesign of the "Yoshida Doctrine" and the concept
of economic security. Later, other countries and organizations, such as Canada, the
Association of the Southeast Asian Nations (ASEAN), and even the United Nations,
adopted it. "Comprehensive security" underlines the multi-dimensional and multi-
instrumental character of security, and shifts the focus from political-military disputes
to a myriad of economic, social, and environmental concerns. At the same time, it
concentrates on non-military instruments, such as development assistance, economic
cooperation, or international institutions. Besides, according to promoters of
"comprehensive security", the recognition of multiple dimensions and the cooperative
development of multiple instruments may contribute to minimize tensions between
traditional antagonists and to increase the security of all. G. Evans (1993), however,
contends the greatest weakness in this concept is that is so inclusive and ambiguous
that it loses much of its descriptive capacity and, on the other hand, it becomes
hostage of the overestimation of international cooperation.
Other concepts that are currently gaining support include global security and world
security, both of which mean more or less the same. In its report "Our Global
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Neighbourhood" the Commission on Global Governance expressly prefers the term
"global security: «Global security must be broadened from its traditional focus on the
security of states to include the security of people and the planet» (1995, Chapt. III,
Promoting Security). Similarly, Gwyn Prins (1994: 7) supports the urgency of a "global
security" because Humanity is connected through a new "community of vulnerabilities".
Along the same lines, Seymon Brown (1994) invokes the concept of "world interests" to
reconcile national, international, and sub-national interests.
The most controversial approach, however, is that of human security. This concept
often appears associated with the 1994 UNDP Human Development Report, though its
ground-concept was developed much earlier: In June of 1945, in reference to the
results of the San Francisco conference, the USA Secretary of State already reported
that «The battle of peace has to be fought on two fronts. The first is the security front
where victory spells freedom from fear. The second is the economic and social front
where victory means freedom from want. Only victory on both fronts can assure the
world of an enduring peace…» (cit in UNDP, 1994: 3). Therefore, the presumption of
human security is to free all Humanity from fear and violence (freedom from fear) and
poverty, and deprivation (fear from want). Accordingly, «Human security is not a
concern with weapons – it is a concern with human life and dignity» (ibid: 22).
This concept has been recurrently used, albeit with different characteristics and
definitions.
2
Its own proponents differ regarding what threa
ts, or fundamental threats,
individuals must be protected against: the more strict concept focuses on internal
violence exercised by governments or politically organized groups against communities
or individuals; a more inclusive concept, however, considers that hunger, disease, and
natural disasters must also be included. In turn, its critics point to an excessively vague
nature, its ambiguity and incoherence, and even its arbitrary nature and inadequacy.
Roland Paris (2001: 93-96) is particularly fierce in his criticism: «if human security
means almost everything, then, in effect, it means nothing (...) the ambiguity of the
term serves one particular purpose: it unites a diverse, and often divided, coalition of
States and organizations which "seek an opportunity to achieve some more substantial
political interest and greater financial means" (...) Human security does not appear to
offer a particularly useful analytical framework, either in academic or in political
terms».
Independently of this controversy, countries like Canada, Norway, or Japan
incorporated this approach in their security and foreign policies, in an attempt to
implement it. Likewise, international institutions such as the World Bank, the OECD, the
ASEAN, and the UN also adopted it as a reference to their activities. In reality, the idea
that the first goal of security is the protection of individuals and communities is enough
to cause reasonable changes: indeed, the traditional framework which explains and
tries to avoid war, or promote peace, among States is clearly insufficient and irrelevant
to deal with the new dangers and transnational concerns, violent conflicts within States,
or to protect individuals or groups from certain attacks or tragedies (Tomé, 2007: 18).
Therefore, human security is associated with controversial principles that emerged in
2
One of the most influential is that of the Commission on Human Security (2003: 4): «Human security
means protecting fundamental freedoms freedoms that are the essence of life. It means protecting
people from critical (severe) and pervasive (widespread) threats and situations. It means using processes
that build on people’s strengths and aspirations. It means creating political, social, environmental,
economic, military and cultural systems that together give people the building blocks of survival,
livelihood and dignity».
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the international security panorama over the last years, such as "humanitarian
intervention" or the "Responsibility to Protect", the latter formally adopted at the UN
World Summit, in September 2005, as part of that Organization's reform.
Another perspective that has gained recognition in theoretical-conceptual debates and
political thought is the so-called critical security, which shares and impacts the vision of
human security with an anti-State and anti-realist theory. This approach is also
particularly sceptical regarding the impact of international liberalism in the security
agenda, going as far as to call it "subversive" or "subservient". Karlos Pérez de Armiño
(2009: 8), for instance, states that «it has been noticed a certain co-optation and
distortion of the concept of human security by western countries, with the purpose of
placing it at the service of their foreign policies». Additionally, José Manuel Pureza
(2009), stresses «the ambition to bring the fight against fear and deprivation into
security priorities did not result in substantial changes in international power relations,
and has served fundamentally as a point of support (one more) to the discipline of the
turbulent periphery by the restless centre». The roots of neo-Marxist tradition in the
critical theory of security are clear, but the fact is that, like all other main areas, the
field of Critical Security Studies is wide and heterogeneous, and encompasses diverse
tendencies, from Feminism, to Marxism-Leninism, and to Anarchism. The uniting factor
in such originally distinct theories is their vision and common commitment to a
«“critical” rather than a “problem-solving” approach to IR» (Danneuther, 2007: 49). In
other words, the “critical vision" seeks to differ in the way it identifies the root of
security problems, and how it proposes to substantially alter the situation it condemns.
It attempts to "undo" conventional discourses and, in some cases, "invalidate" them to
re(focus) attention on human condition and its emancipation. It employs an approach
that relegates the interests of States, of the "centre" and the “powerful”, to second
place, in favor of individuals, "peripheries", and the “underprivileged”.
2. An operational concept of Security
Clearly, Security is one of the most ambiguous, debated, and contested ideas in the
overa
ll conceptual framework of international relations. Concepts evolve with time and
change according to circumstances, which, in effect, make it imperative to redefine the
concept of security. The effort to conceptualise security and to accommodate the great
complexity and diversity of its fundamental elements with impartiality, while preserving
its analytical and operational usefulness, is a complex and delicate exercise.
Nevertheless, we attempt to do it, based on six major premises:
1) Communities are the references of security;
2) Well being and political survival, considered from a relatively broad but discerning
perspective, are the fundamental interests and values of security;
3) Threats and concerns relative to the security of communities do not come only from
other States. They may also originate within the States and non-state actors;
4) Competition, cooperation, and the building of communities are equally relevant and
may coexist concurrently;
5) The emphasis or priority granted to each dimension/concern/threat, and to each
instrument of security, may vary from community to community;
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6) The generic concept of security must be abstract, inclusive, and cautious to
reconcile complexity, diversity, and change and to allow different levels.
Thus, security means the protection and promotion of values and interests considered
as vital for the political survival and well being of the community. The closer the
community is to the absence of concerns of political, economic, and military nature, the
more safeguarded its security is.
Having the community as reference means that the object of security may be a State,
an ethnic group, a transnational group or an international association, while
accommodating the problematic nature of States and the existence of other security
references "within" the States and/or “above” the States. At the same time, assuming
political survival and well being as vital values and interests, allows the broadening and
deepening of security beyond traditional dimensions, in a sufficiently inclusive and
flexible manner, in terms of its content, threats/risks, and instruments.
Concerns over political survival or well being may, independently or simultaneously, be
the fundamental interests communities can ensure, though not necessarily with the
same priority, in the same manner, at the same level, or in face of the same concerns:
North Korea, Kurds, Palestinians, Iceland, Angola, or the EU, will certainly consider
both their survival and their well being in vary different ways. Again, if the State is for
some the greatest reference of security, for others it constitutes the major source of
insecurity, while for others the major reference is not the State, but rather their ethnic
or religious group, or the political elite.
Moreover, if there is a crucial problematic of political survival or of well being, it may
not simply result from the conflict of material interests (such as territory, resources,
etc.) but arise, primarily or equally, from considerations and perceptions of identity,
either of ideological nature of historical and cultural heritage. Such problems and
perceptions occur also in very distinct contexts of rivalry, conflict, involvement, and
cooperation, which are dynamic and evolving.
Similarly, the safeguard and/or promotion of political survival and well being may imply
the orchestration of military panoply but, complementary or independently, may favour
internal or international normative/legal frameworks, diplomacy, politics, commerce
and economy, or social-cultural aspects and others. Again, it depends on the specific
community and circumstances. Accordingly, in the concept we propose, at the same
time that political survival and well being limit the spectrum of security (in order to
pose a security problem, a concern must, somehow, question values and interests
considered to be vital) they are also sufficiently inclusive and flexible to allow a great
variety of potential real situations. In similar fashion, the idea of community that
emerges in our concept of security not only allows encompassing several levels (infra-
state, state, and multinational), but also selecting those communities which may be
more relevant and pertinent in terms of the security agenda and of the system, or
security complex, under analysis. The same may be said regarding military, political,
and economic concerns, since they can only be included in the operational concept of
security depending on their relevance to the protection and promotion of interests and
values considered vital to the political survival and well-being of the communities in
question: of course, there are security concerns that do not threaten basic levels of
security of populations, States, or regions; otherwise, we would be inviting a
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tremendous array of potential communities and concerns that, in fact, are not of equal
relevance.
3. Systems of International Security
A distinct, although related, debate concerns the characterization of "systems of
international security". There are also very different perspectives and proposals on this
topic. For instance, while Muthiah Alagappa (1998: 54-56) described three types of
security systems he considers "pure" - competitive security, collective security, and
secur
ity community -, Raymo Vayren (1999) listed three different "perspectives" on
international security: common, cooperative, and collective. Patrick Morgan (1997),
however, identifies five "ideal types" of systems, or multilateral forms of conflict
management: power restraining power; alignment agreement of major powers;
collective security, pluralist community of security, and integration. In turn, Brian Job
(1997) goes further to subdivide the first into balance of power and collective defence,
while Gareth Evans (1993) maintains that common security, collective security, and
comprehensive security are different forms of cooperative security. Particular relevance
is, then, placed on concepts centred on competitive security, common security,
cooperative security, collective security, and security community.
In the traditional perspective, clearly inspired by realism, the international security
system is competitive by nature, rooted in self-defence/security of States in an
environment of conflict. In the perceived anarchical international structure, without
any superior authority to guarantee survival and mistrusting and fearing the ambition
of others, each State faces its own security as its main concern and assumes
responsibility for self-defence and self-security, in a traditional Hobbesian challenge of
order and competitive security. Even so, there are differences between the so-called
"offensive realism" and "defensive realism". John Mearsheimer, one of the most
distinguished authors of the "offensive" position, argues that «States are always
prepared to think offensively toward other States» (2001: 34). Kenneth Waltz (2001)
stresses a different viewpoint: States are not simply driven by “maximization of
power”, but also by maintaining their positions in the system and consolidating the
balance of power which, in the logic of “relative gains”, may be a source of international
stability.
The competitive nature of the system, however, does not erase the possibility of
cooperation among States on security and defence, or even the feasibility of a relative
"international order". It is within this framework that realism finds comfort in the
theories of collective defence (several States, confronted with a common threat from
another State or coalition, unite to consolidate their respective capabilities and better
defend themselves as a group, dissuade, or defeat the enemy/adversary), of balance of
power (stressing the permanent play of weight, counter-weight, and/or compensation,
primarily among the great powers), and of hegemony (stressing not only the ambitions
and attitudes of the great powers constantly seeking maximization of power, but also
the capabilities and potentialities/vulnerabilities of hegemonic power, which may be the
determining factor in achieving greater or lesser stability in the inherent system of
competitive security).
The common security approach gained some emphasis following the report "Common
Security: A Programme for Disarmament by the Palme Commission (Independent
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Commission on Disarmament and Security Issues), in 1982, amidst the tense Cold War
context. Emphasizing the risks of escalation and the risks and limitations of unilateral
initiatives, the Commission called for a common compromise for survival and security
that would accommodate the legitimate interests of "others" as well as "ours". The
argument is that security must be reached with others, not against them: hence such
recommendations, like the creation of nuclear weapon free zones, mutual control of
strategic defence of space, disarmament of superpowers and their respective 'blocks" of
collective defence, and the strengthening of the United Nations and regional
organizations. For Gareth Evans (1993), the positive aspect of this idea, as defined by
the Palme Commission, is that it emphasizes common survival through security with
"the other side". However, he points out that a great deal of the debates over common
security has focused on aspects of military security and that is only one of many fronts
in a more inclusive cooperative security.
The cooperative security became very popular in Europe as a result of the 1975
Helsinki Accords and, primarily, since the end of the Cold War. Cooperative security,
however, has been defined and applied in different ways, although always based on the
premise that, in order to be respected, security cannot be imposed or reached by one
group on another and must be based on common institutions and norms. As a rule,
cooperative security is perceived as a regimen which prevents and manages conflicts in
a certain established framework of norms and procedures which imply accommodating
rival (or potentially rival) interests and politics to maintain a stable international order
under the leadership of the great powers (Vayryen, 1999: 57-58).
Muthiah Alagappa (1998: 53-54) further ascertains that relational identity in
cooperative security is not a negative thing or, if it is, it is only to a very small degree
and may, actually, be positive: States may be sceptic and distrustful of one another,
but there is not a perception of immediate threat. Gareth Evans (1993) presents a
rather broad concept of cooperative security that includes several forms of common
security, collective security, and comprehensive security. In this author's view, the
main virtue of cooperative security is that it provides a broad range of responses to
questions of security: the essence of cooperative security is based on the fact it
emphasizes cooperation over competition
3
. David Dewitt (1994) shares an equally
broad
concept of cooperative security, and includes in it the idea of comprehensive
security, competitive security, as well as the balance of powers and alliances.
Regarding collective security, G. Evans defines it as being inherently focused on
military issues, incorporating the idea that all members renounce the use of force
among them and agree to promptly assist any other member that may come under
attack. Collective security is, in this light, the corollary of common security, «the last
guarantee that the process will not stray from the course as the result of individual
aggressive behaviour by any State - or that if it does, the reaction will alter it» (Evans,
1993: 15-16). Likewise, in Vayryen's view, the purpose of collective security is to
3
G. Evans (1993) describes cooperative security as: 1) multidimensional in amplitude and gradual in
temper; 2) more inclusive than exclusive; 3) places more emphasis on the assurance of security than on
dissuasion; 4) it is not restrictive in terms of membership; 5) favors a multilateral approach over a
bilateral one; 6) does not favor military solutions over non-military ones; 7) It assumes that all States are
primary players in the security system while accepting that non-state players may have an important
role; 8) Does not request the creation of formal security institutions, though, naturally, it does not reject
them; 9) and, above all, it stresses the value of creating "dialogue habits" based on a multilateral
approach.
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create a virtual international coalition that will deter potential aggressors and, if
necessary, punish them through the use of force, but without prior definition of the
aggressor or the victim. It is anchored, primarily, on the premise of maintaining the
status quo by representing and mobilizing the international society, and calling for a
vast legitimate and representative measure of collective action. Therefore, a system of
this type requires «an established framework of institutions, norms, and procedures
that are helpful in mobilizing international response when necessary» (Vayryen, 1999:
59).
Brian Job, on the other hand, stresses the difference between collective security and
pluralist security society. The former refers to a compromise of the type "all-for-one"
among members in order to act, automatically and in synchrony, to assist a member
State under threat or attack by another State. According to this author, collective
security mechanisms, unlike collective defence, are not motivated by the need to plan
or act against a perceived external threat, that is, a State excluded from the group. In
this context the dilemma of security among members is attenuated, as there is not an
immediate, or clearly identified, threat. Thus, collective security frameworks have a
tendency to have a large range of participants, as they are designed to accommodate a
large common denominator in terms of attitudes and compromises. Their success
depends a lot on the degree of involvement and commitment of the most powerful
members of the group (Job, 1997: 172-173).
In Job's perspective, a higher level of cooperation is that of the pluralistic community of
security, where there is a deeper, and qualitatively higher, level of multilateralism and
institutionalism and where membership is more restrictive and very regulated. This
happens because the pluralist community of security presupposes the mutual
identification and identity development among participants, which is necessary to
materialize and sustain the principle of diffuse reciprocity on a long-term basis. More
importantly, the distinctive character of the security community is «the cognitive
transition that occurs among States, and which, in principle, does not encourage or fear
force as a means of interaction among themselves» (Job, 1997: 174-175). In M.
Alagappa's view, also, the "community of security" is deeper than cooperative security,
since it is more demanding in its premises and has a greater potential for preventing
the emergence of new disputes: «In a community security system, national identity
and national interest become fused with those of a larger community of states» (1998:
55). Therefore, there is no exception to the use of force among members of the
community and it becomes illegitimate as an instrument of politics among the States
that form it: in this perspective, security is collective by definition.
4. The notion of Security Complex
It is important to ascertain whether any, and if so which, of the aforementioned
syste
ms characterizes, on its own, the world reality, or that of specific macro-regions,
in an exclusive logic: in our view, not one but several of those systems may be
identified and overlap in the same international or regional framework, which justifies
the reference to a security complex. On the other hand, independently of the favoured
concept to characterize a certain framework, in a specific space and time, a security
system is only one of several in existence; it interacts with other systems and other
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40
units in a dynamic network of direct and indirect effects on the framework of
relationships reflected in the security environment.
Thus, the security complex may be understood as a system of security systems. More
specifically, the security complex is a network of linear and non-linear relationships
among multiple components and of interactions among several systems of security at
different levels, and of different dimensions, from which result certain patterns in
connections, structures, and behaviours that, in turn, interact with the internal and
external environments of that security network.
The concept of security complex is associated with the study and theories of complex
systems. It is a scientific field that permeates all areas of knowledge and which, in
short, focuses on «how parts of a system produce collective behaviours of the system
and how the system interacts with its environment» (New England Complex Systems
Institute NECSI). There are five main ideas that are fundamental to the
understanding of the concept of systems complex and, therefore, of security complex:
system, pattern, network, scale, and linearity.
Naturally, the most important is the concept of system, inasmuch as we started by
defining "complex" as a "system of systems". According to Yaneer Bar-Yam (s/d) "a
system is the outlined portion of the universe which is separated from the rest by an
imaginary border... the key concept of ‘system’ is that, once it is identified, it
describes: the system’s properties, the properties of the universe beyond the system
which affect the system, the interactions/relationships among the parts of the system,
and between these components and the universe." The system is not isolated from the
environment; rather, it interacts with the environment. In some cases, it may be useful
to isolate the system. In other cases, one first focuses on the interactions/relationships.
Often, the identification of a certain security system stems from delimiting a certain
geographic space and focusing on the characteristics of interactions and/or how they
change. However, it is also possible to identify systems in a way that does not
correspond to spatial division: for instance, we may consider an economic system in
face of other systems (cultural, political, institutional, etc.) and downplay spatial
aspects.
Pattern corresponds, in short, to the idea of repetition - of structures, ideas,
behaviours, or, in ultimately, of systems within a broader collection of systems. One
simple way to understand a pattern is to detect repetition of behaviours or relationships
But we may also think of the pattern in terms of quantity and quality of repetitions: the
more often and coincidental those repetitions are the more solid or clear a particular
pattern is. Therefore, identifying patterns of security, understanding how they
interrelate, and observing their effects upon the group of systems, help us determine
the character of a certain security complex.
The network is the sum of connections that allow interactions and influences among the
parts (units and sub-systems) of the system complex. Sometimes, the designation of
network expresses, in itself, a system in its whole, considering the effects of these
connections. There are, obviously, many types of networks, but a fundamental aspect
to understand is that the parts are directly or indirectly connected among themselves;
subsequently, each network connection can be characterized by vectors such as force,
influence, substance, motivation, capacity, etc...Potentially, all networks have influence
over the interconnected components, other networks, and the network complex as a
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whole. The study and explanation of a security complex in a given region or in the
world involves, then, setting up networks amidst networks and players which implies
not only identifying the different networks and units, but also observing their effects
and establishing which behaviours and influences are common or different in the
multiple connections.
Scale refers both to the size of the complex under study and the scope of the impact of
units, networks, patterns, and systems, as well as the influence of the complex of
systems itself. In both instances - size and range of influence - a security complex
interconnects security of different scales, from intra-State levels to global security.
Scale is important both for purposes of definition and delimitation of the security
complex itself, and for measuring mutual impact at different levels. For that reason, all
other scales must be considered.
Finally, linearity is a recurring aspect in relationships of cause-and-effect. The concept
of linear relationship suggests that «two quantities are proportional between
themselves: if you double one, you must also double the other» (Bar-Yam, s/d). Linear
relationships are, in many cases, the first approach used to describe international
relations, despite the fact that there is not a single way to define what a linear
relationship is in terms of "content": for example, a linear relationship of historical
association and identity elements between the Popular Republic of China and Taiwan is
necessarily different from a linear relationship in an economic or political and diplomatic
perspective between the same countries. The problem is that, even taking into account
a great variety of linear relations, it is still very far from characterizing a system, and
even further from characterizing a complex system. Therefore, it is necessary to
consider, equally, the non-linear relationships, which are understood, simply, as those
which are not linear and greatly amplify the potential scope of causalities and
dependencies. Often, problems are very difficult to understand and resolve because the
relationships between causes and effects are not easy to establish: alterations in a
system 'here" have frequent consequences in a system "there", since the parts and
systems are interdependent. In other words, returning to the prior example, the
relationship between the PR China and Taiwan results from many sorts of relations
between the two, but at the same time, it also reflects and helps to stipulate
relationships, at different levels, between either country and the USA and other players
in Asia-Pacific and around the world. This means that the security complex is made up
of, and to some extent results from, the sum and convergence of linear and non-linear
relations with repercussions in the domain of security.
Conclusions
The concept of security proposed in this paper - meaning the p
rotection and promotion
of values and interests considered to be vital to the well-being and political survival of
the community, and considering that the closer the community is to the absence of
concerns of political, economic, and military nature, the more safeguarded its security
is may, admittedly, be the focus of criticisms and objections: open to abuses;
subjective and ambiguous; problematic in terms of "theoretical placement" and identity
of research agenda. However, any concept of security slightly more inclusive is virtually
exposed to criticism, and we cannot allow that to dissuade us from introducing what we
consider to be an operational concept. On the other hand, restricting a concept for the
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42
sake of great simplification would risk making it less adequate to reality, as we would
be forced, a priori, to consider exclusions independently of specific situations.
Consequently, and in the face of the need to make an option, we decided to pursue a
more open, inclusive, and flexible approach, in order to consider all the possibilities of
the highly complex and contested concept of security.
Moreover, the purpose of defining a concept is to indicate its essence and its
fundamental limits, and it must be the measured according to its applicability to
problem solving. In our view, the approach we propose expands and deepens the
concept of security without making it excessively inclusive, as it establishes important
parameters in terms of reference (community) and core values (political survival and
well-being); it does not restrict, a priori, the range of possibilities of interconnections
and the multiplicity of its vital parts; it permits to involve/ characterize different types
of concepts, divided in function of the reference and nature of threats, of instruments
and concerns; and it simplifies comparative analysis among different theoretical-
conceptual hypotheses, and between the latter the specific reality of security. At the
same time, it permits evaluating the most significant aspects and, if necessary,
establishes new interconnections.
Regarding the concept of "security complex" - defined as a system of systems and a
network of linear relationships among multiple parts, a system of interactions among
several systems of security, at different scales and dimensions, which result in several
patterns in connections, structures, and behaviours that, in turn, interact with the
internal and external environments of that security network - they clearly overlap the
multiple characterizations of the systems of security. In a specific space/dimension
where many and different units and systems interact, the impact is not only a certain
international/regional "order", but also a certain security complex, which eventually
comprises, simultaneously, elements of competitive security, collective security,
cooperative security, and security community. And, in fact, taking into account the
current international reality as a whole, there is not a system, but rather a complex of
systems of security.
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OBSERVARE
Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 45-58
USING THE MILITARY INSTRUMENT IN CONFLICT RESOLUTION:
A CHANGING PARADIGM
António Oliveira
Honours Degree in Military Sciences and a Master degree in Peace and War Studies. Military
Operations Officer at the Intervention Brigade (PRT) and lecturer at Instituto de Estudos
Superiores Militares. He has been involved in peace support missions, evacuation of national
citizens, and technical and military cooperation.
Abstract
The characteristics of current armed conflicts have grown i
n complexity, and the operations
carried out to solve them are often performed without the agreement of all of those
involved. Accordingly, the traditional use of military forces in the resolution of conflicts
seems to be undergoing a rapid evolution. In face of this mounting complexity, peace
operations began to be considered as broader “military operations” guided by principles that
in the past were limited to the execution of combat operations, materialized by the
implementation and application of a complex set of techniques and activities. In this new
paradigm, the same “peace” operation may comprise a wide range of activities, ranging
from conflict prevention to medium and high intensity fighting operations, and including also
parallel humanitarian support activities. For this reason, and in accordance with the concept
of employment and the functions to be carried out, the performance of the military forces in
current peacekeeping operations is based on the simultaneous completion of a set of tasks
that are required to attain the required final military goal. In the presence of the wide range
of tasks that need to be performed, a military force should have the resources and be
organized based on multiple capacities and characteristics. Areas that in the past used to
support the actual force have now assumed increased relevance and are perceived as being
crucial, given that the main role of military forces is that of creating and maintaining a safe
and stable atmosphere that enables the remaining sectors participating in the process to
act. In an integrated approach system to conflict, the aim is that military forces attain and
ensure safety conditions, and guarantee the necessary support so that other agents can
come up with the most appropriate solutions to address the causes of conflict.
Palavras-chave
Strategic context; Armed Forces; Military Instrument; Peace
keeping Operations; Conflict
Resolution
How to cite this article
Oliveira, António (2010) "Using the military instrument in conflict resolution: a changing
paradigm". JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010. Consulted on
[online] date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_art4
Ar
ticle received in June 2010 and accepted for publication in August 2010
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Using the military instrument in conflict resolution: a changing paradigm
António Oliveira
46
USING THE MILITARY INSTRUMENT IN CONFLICT RESOLUTION:
A CHANGING PARADIGM
António Oliveira
Introduction
The international community, namely the United Nations with the support of some
regio
nal organizations,
1
has increasingly intervened in the resolution of conflicts. This
became not only an opportunity but, rather, one of the priorities for the use of the
military instrument by States.
Conflict resolution is defined by Fetherston
2
(1994) as "the non-coercive application of
negotiation and mediation measures by third parties, with the goal to disarm hostilities
among adversaries and to support a lasting end to violence among them." From this
definition, we evoke the main characteristic of conflict resolution: third parties, who are
not involved in the conflict but use their means to resolve it.
3
Their role is essential to
identify and give assistance to the parties in conflict and to attain possible peace in
more complex processes, in a credible and transparent manner. (Ramsbotham,
Woodhouse, Miall, 2006: 12). This characteristic is also found in the definition of "peace
operations” mentioned in the Annual Review of Global Peace Operations (2009: ix),
which describes them as operations "authorized by a multilateral body, multinational in
their make-up, with a substantial military component, and launched primarily with the
goal of supporting a peace process or managing a conflict."
The characteristics of current armed conflicts involving several participants, of whom
populations have been the most important, have amplified their complexity, and often
the operations launched to solve them fail to have the support of all parties engaged.
Thus, the traditional use of military forces in the resolution of conflicts seems to be
undergoing a rapid evolution, which calls for a revision of its role in this context.
With the present text, we aim to analyse the role of the military instrument in the
resolution of conflicts within the present strategic circumstances, namely in reference
to the use of military force and the necessary characteristics to act in that context,
considering the change of the paradigm which circumscribes its use.
1
With particular emphasis on NATO
2
Quoted by David (2001: 284).
3
According to Jones, this definition (2009: 7) is the fundamental factor, since an inadequate
under
standing, confusing, for instance, conflict resolution with combat operations against terrorism,
usually leads to failed operations.
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47
To that end, we have organised our research into three parts: the first part opens with
the conceptualisation of the resolution of conflicts and the analysis of the reference
models, primarily centred on the use of the military instrument; in the second part we
address the challenges the current nature of conflicts presents to those models and
their impact on the use of military force; thirdly, after approaching this issue, we
examine the characteristics and capabilities military forces must possess to act in this
new context.
1. Traditional approach to peace missions.
Through its Charter, the United Nations (UN) defined various measures anticipated and
accep
ted by its members for the resolution of conflicts, either peacefully, as addressed
in Chapter VI, or through the use of force, as described in Chapter VII.
The international situation in the post-Cold War era presented the UN with the
challenge of re-evaluating its domains of intervention in the area of international
security. Therefore, in 1992, Secretary-general Boutros-Ghali announced the Agenda
for Peace
4
, in which the Organization officially commits, for the first time, in a
conceptual context, to the prevention, management, and resolution of conflicts that
would become known as "peace operations."
Based on lessons learned, in January of 1995, the UN published the Supplement to an
Agenda for Peace. This document rearticulates the instruments for controlling and
solving conflicts among States and intra-States, in the following manner: (i) preventive
diplomacy
5
, and peacemaking
6
, (ii) peacekeeping
7
, (iii) post conflict peace building
8
.
(iv) disarmament, (v) sanctions, and (vi) enforcement actions;
9
(UN 1995: paragr. 23).
The UN does not claim the exclusive use of these instruments and anticipates their use
by regional organizations, ad hoc coalitions, and States in an individually manner (UN
1995: paragraph 24). This way, NATO, while considered as a regional organization,
approved doctrine in this matter, designating the use of these instruments as Peace
Support Operations
10
(PSO).
11
The operations carried out by the Atlantic Alliance follow
4
A/47/277 - S/24111. An Agenda for Peace Preventive diplomacy, peacemaking and peacekeeping: Report
of the Secretary-General pursuant to the statement adopted by the Summit Meeting of the Security
Council on 31 January 1992. New York.
5
It consists of "actions by third parties with the goal to avoid conflict escalation and the outburst of
violence, to avoid the spreading of existing conflicts to neighbouring areas, and to avoid the rekindling of
conflicts under control" (Branco, Garcia e Pereira (org), 2008: 121).
6
"Action aimed at reconciling hostile parties, essentially through such peaceful means as those identified in
Chapter VI of the Charter of the United Nations, at least during an initial phase, without excluding, at later
times, the use of measures of coercive nature". Peacemaking is devoid of activities that involve the use of
force, and is limited to the use of diplomacy. Sanctions and enforcements that were part of peacemaking
are treated as independent, outside that umbrella" (Branco, Garcia e Pereira (org), 2008: 126).
7
It consists of the projection of a UN presence in a given territory, up until this point with the agreement of
all parties involved, and usually involving the presence of military forces and or/police forces, often
civilians (idem: 121).
8
"Group of actions destined to support the structures used to solidify peace in order to avoid the
reoccurrence of hostilities" (Ibidem: 121).
9
These are of a coercive nature and applied without the consent of the factions involved in a conflict, or
when
that consent is no longer a certainty.
10
The doctrine followed by NATO is outlined in one of its joint publications, AJP 3.4, and identifies five major
instr
uments: (i) conflict prevention: (ii) peacemaking; (iii) peace building; (iv) peace-imposition: (V) and
peace consolidation. NATO considers PSOs as multifunctional operations that encompass a large range of
political, military, and civil activities, executed in accordance with international law (including international
human rights), that contribute to the prevention and resolution of conflicts and crisis management.
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António Oliveira
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the same line of action as the UN, both in terminology and in anticipated instruments.
However, its concept is more "muscled-up", as it considers military force as its primary
means of action.
The role of military force in the application of the various instruments, and through the
use of individualized mechanisms identified by the UN and by the current doctrine of
the Atlantic Alliance, is relatively well typified.
Thus, the prevention of conflicts depends primarily on the availability of credible
information that will ensure the availability of a quick warning system to anticipate the
development of crisis situations in real time, and evaluate possible responses, so that
the most adequate and quick response in each case can be applied in each particular
situation (Castells, 2003: 31). Military means usually focus on support to political and
development efforts to mitigate the causes of conflict.
12
"Thou
gh the military actions must be directed toward meeting political and
development demands, usually they fall into the following categories: (i) forewarning;
(ii) surveillance; (iii) training and reform of the security sector; (iv) preventive
planning; and (v) imposition of sanctions and embargoes" (IESM, 2007: 22). The goal
of peace imposition is to compel, subdue, and persuade the factions to carry out a
certain type of action. Despite being a compulsive mandate, a force of peace imposition
seeks to implement an agreement among the parties, when " due to unexpected
procedures or other circumstances, one or more parties want to renege on their
obligations in face of the accord, or reject the presence of the force. The force may
ignore such opposition or even utilize its coercive means in order to impose the peace
agreed upon" (Baptista, 2003: 743). Backed by the mandate, the force will be used to
ensure that the peace objectives are met. "If necessary, it will take the side of one of
the rivals and stay on the field against the will of one of the parties that violated the
terms of the agreement or does not accept that it be forcefully executed against its
side" (Baptista, 2003: 742).
The objective of peacemaking is to re-establish a cease-fire or a quick and peaceful
appeasement, focusing on the diplomatic activities carried out following the outbreak of
the conflict, not excluding military support for diplomatic activity through the direct or
indirect use of military means.
Peacekeeping seeks to keep a cease-fire and prevent hostilities from reoccurring. These
operations are used to monitor and facilitate the execution of a peace agreement
(Branco, Garcia and Pereira (org), 2008: 134). It is under these terms that military
force is employed, with the primary goal of facilitating diplomatic action, conflict
mediation, and ensuring basic security conditions to reach a political solution (Branco,
Garcia and Pereira (org), 2008: 143).
In peace building scenarios, military forces operate primarily after political solutions to
conflicts have been attained. In general, their role centres on creating a safe and stable
11
The Atlantic Alliance expressed its doctrinal basis for the execution of NA5CRO in AJP – 3.4 (Non-Article 5
Crisis Response Operations) dated March 2005. The principles and typology of such operations are
defined in this publication. This doctrinal publication is undergoing a reformulation process based on
NATO's new doctrinal position.
12
In this context, military activities are usually carried out according to chapter VI of the UN charter, but
milit
ary forces may also be used to dissuade or subdue the parties involved, which may require a
mandate based on Chapter VII. This reinforcement by mandate stems from the need to give credibility to
the necessity of the use of force.
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António Oliveira
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environment that allows civilian agencies to focus theirs efforts on reconciliation and
the process of peace building (IESM, 2007: 28). Conflict resolution experts defend that
the presence of military forces after the signing of a peace agreement is fundamental,
and if their presence does not occur in an effective manner within six to twelve weeks
following the signing, the agreement may lose its effectiveness (Durch, 2006: 589).
The previously described approach to operations is based on a sequential
conceptualization, based on the idea developed by Fisas (2004: 33) that when a conflict
crosses the threshold of armed violence and enters the "reactive" phase of its
resolution, the objective of the first phase is to reach an end to violent hostilities, and
then enter into the phases of peacekeeping and peace building, until reaching a stable
peace.
Thus, under their current doctrine, both organizations (UN or NATO)
13
recognize
diffe
rent activities related to the resolution of conflicts as non-concurrent activities.
That is, politically, they ascertain they are confronted with a certain type of operation,
and that the means and measures to be used, as well as circumstances for the use of
force, are in tune with it. At the same time, whenever there is a transition to a different
type of operation, this context changes, namely regarding the military instrument.
In the current context, particularly shaped by the prevalence of intra-state conflicts,
the conceptual break-down of a conflict into phases in order to apply one of the
particular instruments mentioned above, becomes extremely difficult and complex. This
was first identified in 2000, in the Brahimi Report,
14
according to which the current
peace support operations distance themselves from the "military matrix operations of
surveillance, cease-fire, and separation of rival forces that follow an intra-state conflict,
to incorporate a complex model with many elements, military and civilian, working
together to build peace, in the dangerous aftermath of civil wars" (Brahimi, 2000:
paragr. 12).
Peace Support Operations
15
now involve a wide range of players with different
objec
tives, agendas, understandings, capabilities, and motivations. At this level, the
dynamic relationship among the three groups who are key players in the whole process
should be stressed: "(i) peace forces, seeking stabilization; (ii) territorial elites, who
want to hold on to power; and (iii) the sub-elites who seek autonomy from the State
and want to maintain their power in certain regions of the territory. The ability of each
player to reach individual goals depends on the strategies and behaviours of the other
two. (Barnett e Zurcher, 2009: 24)".
These players act together with others, namely local populations, International
Organizations (IO), organs of third countries, police and law enforcement agencies,
military agencies and private security firms, and NGOs. They all work and participate in
the same scenario of operations, almost always without spatial limitations among them
and they may support, be neutral, or oppose
16
the peace mission. Furthermore, these
positions may shift with time or be affected by changes within the respective
organizations. We are in face of what Brahimi (2000: paragraph 13-18) called "complex
peace operations" which represent a junction of activities ranging from peace keeping
13
Together these two organizations represent 88% of the military personnel employed in "Peace Support
Opera
tions" (Jones, 2009: 3).
14
Report of the Panel on United Nations Peace Operations, UN Doc. A/55/305-s/2000/809, 21 August 2000.
15
We keep the designation used by NATO.
16
Support or opposition may be active or passive.
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to peace building. Complexity increases even more when, in the current conflicts, we
witness situations in which certain areas are only partly pacified, or when the parties
involved resist the terms of the agreement to safeguard their interests and, directly or
indirectly, incite their supporters to resume violence (Durch and England, 2009: 13).
All this alters the paradigm of traditional "peace support operations." These cease to be
seen as the application of a series of specific tasks and techniques in face of the
instrument adopted, in accordance with the systematisation of the UN or NATO, to be
viewed as "military operations" in a broad sense, and may become shaped and guided
by principles previously reserved for traditional combat operations.
2. Challenges of complex peace support operations
The "peace support operations" of the current generation
17
started to be viewed as a
group
of activities of variable intensity executed across the wide spectrum of action of
military forces. However, and despite the growing risks associated with it, the "peace
support operations continue to focus on temporary security presence or on the role of
supporting agent for the disarmament of belligerent factions and the reorganization of
local security forces in trust building activities between the parties involved (Durch and
England, 2009: 15). This supports Edelstein' statement (2009:81) "Without security,
the essential task of the political, social, and economic sectors can not be carried out."
This way, and in generic terms, the military force continues to be used to create a
stable and secure environment. What is changing are the challenges its activity faces.
For a long time, the biggest challenge international forces faced when they intervened
in support of the resolution of an intra-State conflict lie, essentially, in the operational
environment resulting from the stage of operations. Special relevance was given to the
security of the ethnic groups in conflict, particularly as related to ethnic-based revenge
(Binnendijk and Johnson, 2004: 8). In the meantime, a group of factors, some internal
and others external to the conflict, presented the military forces with a new series of
ever more complex challenges.
From an external perspective, the first factor results from the process of launching the
operation and propagation of force. Its use, under the conditions we have been
analysing, usually results from the International Community's decision to intervene in a
certain conflict. These operations are planned considering an environment with a series
of non-controllable
18
factors on the part of the force projected, as they result from the
manag
ement of individual interests of existing relationships among several participants,
internal and external, in which some States or multilateral organizations attempt to
bring the parties closer based on common objectives. The lack of an organizational
coherence specific to these operations is reflected in its essentially practical basis,
shaped by historic instances and the almost unilateral political-military commitment of
some States,
19
instead of an organizational system based on the international
organizations that sponsor these operations. Although decisions to launch or support
17
Considered the third phase since 1994 (David, 2001: 318).
18
As are, for example, the internal characteristics of the conflict proper or the external environment,
stres
sing the geopolitical interests of third parties. This matter will be addressed in more detail later in
this article.
19
Despite being organized under the aegis of an international organization - usually the UN - each State has
its own agenda in face of intervention in specific conflicts.
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peace operations rest with the organizations (UN, EU, NATO), ultimately the States
impose a series of conditions and political restrictions for their execution, as they
contribute with human resources - police and military. As operations become riskier
and more complex, estimates by each individual State regarding maintenance costs,
risk assessment for its troops, and internal support for participation in the mission, will
have an increasing impact on the availability of forces and mission coherence (Durch
and England, 2009: 16).
Another problem that has characterized recent interventions of the International
Community using military forces, particularly in situations of greater risk, "is the lack of
political will to employ force instead of simply deploying forces - which reflects a near
zero will" (Smith, 2008: 288) to assume risks against the forces projected. For
participation in the resolution of conflict to be effective, it requires, simultaneously, not
only forces with much greater preparation and capabilities, but also the willingness to
assume other risks, primarily political, in face of potential increase in casualties.
Current operations, on the one hand, require that soldiers act together with a diverse
range of civilian and non-governmental entities (Alberts and Hayes, 2003: 54). This
environment renders peace operations relatively fragile in terms of unity of command
and, above all, unity of action (Durch and England, 2009: 13), making their execution
even more complex, due to the large number of players and their particular interests
and agendas. This implies that military strategy must be an integral part of a
deliberation focused on the goals to achieve, as military objectives are subject to an
ever more complex system of constraints and, as such, need to find a dynamic balance
with non-military objectives (Alberts, 2002: 48).
Challenges in the resolution of intra-State conflicts are, apparently, more serious than
those encountered in inter-State conflicts (David 2001: 305). Military forces have had
mandates to execute missions of peacemaking, peace-imposition, or peace building in
high-risk conditions, often when neither party subscribes to such operations.
Accordingly, the intervention of "peace forces" may, in some cases, lead to the
execution of a range of activities with an even broader reach, which, simultaneously,
shape maintenance characteristics, peace-imposition and peace building, as well
traditional combat.
20
Thus, in some instances, contrary to the definition of conflict
resol
ution, the military force ceases to be seen by some of the contenders as a third
party to the conflict.
This is where the concept of "war on three blocks" defended by Krulak (1999) seems to
apply, according to which, in confining physical spaces,
21
in close moments in time, a
small military force may have to: (i) provide food and clothing to displaced populations
or refugees, give humanitarian assistance to a group that needs support; (ii) separate
hostile factions, carry out peace-imposition or peace building tasks; (iii) fight, using
lethal force against a threat to its own presence. Thus, as exemplified by the doctrine
evolution of NATO and that of some States considered powerful, the segregation of
peace and combat operations is collapsing.
20
Nowadays, this situation starts to show serious consequences since, contrary to the past, 80% of military
and police forces deployed in operations under UN leadership act under protection of Chapter VII of the
UN Charter (Durch and England, 2009: 12).
21
Which Krulak defines them as "blocks".
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However, despite the increasing range of options and activities, as well as a
"toughening" in the execution of missions, three interrelated principles continue to
distinguish the use of military forces in peace operations from other types of
operations: consent of the parties in conflict, impartiality, and restrictions imposed on
the use of force. The great change is that, despite their being the core and better
defined principles of these operations, when military forces are used in the resolution of
conflicts, besides respecting the specific principles of peace operations, they must also
take into consideration the general principles of military operations, many of which
were previously limited to combat operations.
Thus, the use of military force in the resolution of conflicts depends on the strategic
context in which they are carried out, but is usually based on the implementation of a
series of operations of complex and concurrent nature. Consequently, the success of
the force intervention seems to be related to the non-sequential, concurrent
22
execu
tion of a series of activities to prevent conflict,
23
as well as intervention in the
conflict,
24
, regeneration,
25
and maintenance
26
following the conflict to attain the final
military goals desired.
However, since military force is only one of the components used, success depends
essentially on the political decision to intervene in the conflict, which defines the end to
which the force will be used (Smith, 2008: 42). This end, (final military state) is
primarily a facilitator in attaining the final political state defined in the mandate, and it
is based on the latter that the final military state is assessed.
Success in the resolution of conflicts is, usually, connected to the achievement of a
group of strategic objectives of different dimensions, and which shape the final political
scenario desired.
27
This (and the extent to which it is achieved) becomes the defining
agent of the criterion for total success of the operation, including that of the military
mission. In this context, it is fundamental that the use of the military instrument be
articulated in a holistic use of all instruments of power, so that all are empowered, and
the success of military intervention, may be exploited at each moment.
22
This concurrency of actions depends on the situation, primarily on progress and set-backs in the process.
23
Prevention requires actions to monitor and identify causes of conflict and activity to prevent occurrence,
escalation, and rekindling of hostilities. This activity is primarily of diplomatic and economic nature, but
the military instrument must be used as a dissuasive element, establishing an advanced presence to
dissuade spoilers.
24
Intervention in the conflict requires actions to implement or maintain an agreement or cease-fire, or even
to impose the terms of the mandate. It must involve the coordinated execution of political, economic,
military and humanitarian measures. The military instrument is usually employed to establish an
environment of security conducive to the execution of all others measures in order to attain the global
objectives of the operation.
25
Regeneration requires a group of actions geared to the execution of the conditions identified in the
mandate. It must begin as early as possible, starting with the security sector and needs that require
immediate intervention; it must, then, shift priorities to the regeneration and development of
infrastructures, institutions, and specific components of the mandate. The primary task of military forces
will be the organization, training, and outfitting of the "new" local security forces.
26
Maintenance refers to the group of activities of support to local organizations to keep or improve the final
state defined in the mandate. It occurs when local structures, forces, and institutions start to assume
responsibility for the populations and territory in a sustained manner.
27
As part of a global strategy, it is fundamental to introduce measures and actions of diplomatic and
econo
mic nature and empower them through social networks, in a system of rapprochement integrated in
the conflict (Rasmusen, 1997: 45). This way, the introduction of rules of law that allow for a decrease in
human rights violations, the development of structures that increase governability and reduce arbitrary
behaviours, the creation of a market economy that allows for a decrease in corruption and parallel
economy, are mechanisms that contribute to the dissipation of conflict causes and toward the restoration
of a state of peace.
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In face of this new paradigm and the challenges it presents, we face questions of how
to use military force in this context, and what characteristics and basic capacities must
be considered in its organization and preparation.
3. What military force should be used in the resolution of conflicts?
Larry Waltz carried out a series of studies
28
with the military instrument as the
cornerstone of resolution in the conflicts studied. When you isolate that instrument, the
success of operations is easier to ponder, as success in the military perspective, related
to the achievement of previously identified military goals, is easily measured. In this
context, and according to Smith (2008: 208), military objectives at strategic and
operational level have to do with shaping or changing the will of the people, and not
that of an enemy, and are usually related to establishing a safe and self-sustaining
environment for the local population, the territory, and region where it is located,
marked by a gradual decrease of the projected military forces. The analysis of the
progress of these objectives, based on measures of effectiveness, permits to monitor
the level of success of the intervention.
According to Binnendijk and Johnson (2004: 7), the success of military interventions in
the context of resolution of conflict relies, essentially, on three controllable factors: (i)
resources allocated to resolve the conflict; (ii) strength of military force used by peace
contingency; (iii) time attributed to the process of resolution of conflict; and two non-
controllable factors: (i) internal characteristics and (ii) geopolitical interests of third
parties.
One of the lessons learned from the different cases studied is that there is a close
correlation between the volume of resources employed and the degree of success. That
volume is closely related to the resources allocated, but also to the internal success of
contributing countries. Since internal success is intrinsically related to the number of
casualties from participation in missions,
29
the strength of the force allows for
incre
asing measures of protection to the force, thus minimizing risks. This is, however,
one of the dilemmas of executing any operation - a high number of forces helps
security but introduces the risk of stimulating local resistance to foreign presence. On
the other hand, a reduced number of forces minimizes the impact of nationalist
impulses against its presence, but may not be very effective in developing and keeping
a stable and safe environment in the territory (Edelstein, 2009: 81).
Another controllable factor is the amount of time the international community allows for
the success of the operation. Studies suggest that the maintenance of resources for a
long period does not guarantee success, but a quick withdrawal contributes to failure
(Binnendijk and Johnson 2004: 4 e 5). This creates the dilemma of maintaining a
presence
30
to avoid the restart of hostilities and opportunism in face of weakened
28
Larry K. Wentz analysed a series of conflict cases such as Somalia, Bosnia, and Kosovo and his
conclusions were published by Binnendijk and Johnson.
29
Studies also show that when the size of the force is higher, the number of casualties is lower.
30
Usually the presence of an international force is divided into three periods: (i) the period during which the
popul
ation considers its presence fundamental to the resolution of conflict, mainly to the creation of
security conditions; (ii) a second period when the population starts to question the need for the
international force and tolerates it, rather that lending it its unconditional support; and (iii) the phase in
which the population starts to view the force as an obstacle, or an intrusive element, to its interests
(Edelstein, 2009: 83).
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local institutions, or withdrawing forces to avoid the period of resistance by local
populations to its drawn-out presence (Edelstein, 2009: 82). Historical examples point
to a time period of five years as the minimum necessary to foster a long-lasting
transition to peace (Binnendijk e Johnson 2004: 5). Combining the above-mentioned
factors, Wentz, in a study of RAND,
31
states that a high number of forces for an
extended period of time promote success, citing as examples the cases of Bosnia and
Kosovo, where there are notorious indications of success in the resolution of the
respective conflicts (Binnendijk and Johnson 2004: 6).
On the part of those engaged in the resolution of conflicts, the non-controllable factors
consist, on the one hand, of internal characteristics and intrinsic aspects of the territory
where the conflict takes or took place, the result of the culture and agendas of different
players; on the other hand, those factors stem from the geopolitical interests of
external players, usually the States.
Considering these circumstantial factors, the military force must be organized and
prepared taking into account a series of characteristics and capabilities that will allow it
to carry out effective action in face of the operational environment in which it will be
used. In the implementation of current peace operations, where it is not the only player
on the field,
32
the military force is required to accomplish an ever-growing multitude of
tasks
. These may include: help local populations by assisting with the return and
placement of refugees and displaced persons, ensure the security and protection of
ethnic minorities, help with reconstruction, provide medical assistance, execute combat
missions to impose certain conditions, help remove landmines, protect cultural and
religious landmarks, provide safety and public order, ensure border security and
protection, support the setting-up of civilian institutions, law and order, guarantee the
functioning of the judicial and penal system, the electoral process, and other aspects of
the political, economic, and social life of the territory. This wide panoply of activities
shows that a force must have the means to be organized with multiple capabilities. It
stresses the increasing importance of areas that in traditional combat operations had
primarily the role of support to the force proper, and now have become fundamental to
work in an operational environment where the primary objective is to conquer the will
of the populations.
Considering the paradigm currently used, the traditional military capacities that allow
the force to execute combat tasks will be the basic matrix from which it should be
prepared and organized to be used in this context, as they are what ensures protection
and versatility to adapt to the wide spectrum of missions.
However, given the growing number of players the military force interacts with and the
fluid nature of the operational environment in which it operates, it must be agile in
several areas besides those traditionally associated with combat, namely in the
cognitive and social fields (Alberts and Hayes, 2003: 68). To this end, its operational
elements must be recruited, trained, and prepared to that end (Alberts and Hayes,
2003: 68) since, as David (2001: 193) states, “(…) the training and development of
troops still make the difference between an effective and an ineffective force, more so
than the presence or absence of emergent technologies." In this area, and in specific
terms, there are several characteristics and capabilities that must be focal points of
31
Rand Corporation - available at http://www.rand.org/.
32
Probably it is not the most important, either.
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development, with particular attention to flexibility and interoperability, subversion and
counter-subversion, intelligence, cooperation with civilian players, and media relations.
In face of the multinational configuration that surrounds their use,
33
the forces to be
employed in this environment must possess two characteristics which are interrelated
and transcend any mission or operation: flexibility and interoperability (Alberts and
Hayes, 2003: 8). In this context, the military force must have “great mobility and rapid
projection, versatility and flexibility of architecture of equipments and weapon systems,
modularity, speed and unit adaptability, interoperability
34
, and increasing coordination
among
all forces" (Espírito-Santo, 2002: 94).
One of the trends that characterise the operational environment of intra-State conflicts
is the ever more frequent engagement by some of the players in subversive
techniques, knowing that this will draw out time to resolve the conflict (Smith, 2008,
339). Experience tells us that conflicts of a subversive nature are not won through
military action, but are lost by military inaction (Garcia and Saraiva, 2004:111). So, the
force must also be organized, equipped, and trained to act and use techniques beyond
those of conventional activity.
Information collection is another core element in this type of operations (Smith,
2008:373). One of the difficult tasks and, at the same time, one of the most important
ones for the execution of the operation, is that of outfitting the peace force with an
effective system for collecting, producing, and communicating information. It plays an
important role in protecting and use of the actual own force, as well as in supporting
the other players.
These new operations have also created new possibilities and opportunities in terms of
relationships among States, UN agencies, NGOs, military forces, and private agencies
(Duffield, 2007:77). So, in terms of the force, civilian-military cooperation and
coordination
35
is ever more important. There is, simultaneously, a need for military
force
s to have at their disposal the means to develop the capacity to act in this context.
This should be accomplished by creating and training teams to carry out these tasks
(Smith, 2008: 442).
On the other hand, considering that nowadays the media is a useful and essential
element in reaching the desired goals, particularly that of conquering the will of the
population (Smith, 2008: 333), with its consent and cooperation, according to Espírito-
Santo (2002: 94), the military force must know how to fight "the information battle"
and how to counter media manoeuvres, and align them to political and diplomatic
decisions and actions.
The basic idea to manage a force to be employed in the resolution of conflicts is to build
that contingent upon a group of capabilities that allow for the execution of multiple
tasks, in which the most delicate and complex consists of confronting the threats it
encounters. Thus, forces must have, at least, four basic competencies: (i) make a
correct assessment of the situation; (ii) work or operate in a coalition environment,
including non-military sectors; (iii) possess adequate means to respond to specific
33
The rule of the States in study is to employ military troops along with other States, forming a "combined
force
."
34
Interoperability means the necessary measures for successful cooperation among the different
organizations and national resources (Smith 2008:366).
35
Usually designated CIMIC (acronym for Civil Military Coordination).
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situations it encounters; and (iv) manage the means to respond in opportune and
adequate time (Albert and Hayes, 2003: 54). With such competencies, it will be
possible for the military instrument to respond in an adequate manner, combined with
the other instruments, to attain the political situation desired and identified at the
beginning of each intervention.
Conclusions
The United Nations defined the different actions anticipated and accepted by States to
execu
te its activity to resolve conflicts. NATO, as a regional defense organization, and
one of the most supportive of the UN, also approved doctrine in this matter. Its concept
is more "muscled-up" than the UN's, foreseeing the possibility of using military means
to dissuade and coerce the parties in conflict, proposing the possibility of a combat
posture to fulfil a mandate, under the terms of Chapter VII of the Charter. Despite
differences in approach, both organizations base their doctrines in the employment of
certain instruments depending on the specific stage of the conflict.
In face of the increase in complexity, peace operations began not to be considered not
with a specificity restricted to the application of one of the instruments, adopted
according to the systematisation of the UN and NATO, but rather as broader range
"military operations", guided by principles previously reserved for the execution of
conventional operations and carried out through the execution of a complex series of
activities and techniques. This type of operations became known as complex peace
operations that represent the merging of traditional activities of typified instruments to
resolve conflicts.
From this new paradigm, one may conclude that a wide range of activities, from conflict
prevention, to humanitarian support, and combat operations of medium and high
intensity, may develop concurrently in the same "peace support operation".
Accordingly, depending on the concept of application and the functions to be executed,
the activity of the military force in current peace operations is based on the
simultaneous execution of a series of activities. These include activities of conflict
prevention, conflict intervention, and regeneration and maintenance following the
conflict, to achieve the desired final military state.
Influenced by this context, the concept of success in resolution of conflict, and the way
to attain it, has also undergone some changes. Success is thus related to reaching
objectives in the political, economic, military, and social domains which, when
integrated, provide conditions for reaching the desired final political state. This state,
and the extent to which it is reached, is the primary defining factor of criteria for the
success of the whole operation.
In face of the vast panoply of activities, a military force must have the means and be
organized based on multiple capabilities and characteristics, stressing the increasing
importance of areas that were, previously, areas of support of the force proper, and
now become crucial to act in an environment where the objective is to conquer the will
of the populations.
In this context, the fundamental role of military forces is that of creating and
preserving a safe and stable environment that allows the execution of activities by
other intervening partners. The expectation is that, in a system of integrated
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rapprochement to the conflict, military forces reach and ensure security conditions, and
ensure the necessary support, so that other agents may find the most adequate
solutions to the causes of the conflict.
Keeping in mind the current strategic context, the military instrument continues to play
a relevant role and its use is currently considerably more valuable due to its broader
range. It is the fundamental support and credibility instrument for other instruments of
power.
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OBSERVARE
Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 59-69
THE BIG INFORMATION AND COMMUNICATION GROUPS
IN THE WORLD
José Rebelo
PhD and Professor with Aggregation in Sociology at Instit
uto Superior de Ciências do Trabalho e
da Empresa-Instituto Universitário de Lisboa.
Special envoy and permanent correspondent of newspaper Le Monde in Lisbon (1975-1991).
Honoured with the award of Commander of the Ordem da Liberdade.
Abstract
The present article addresses the form major world information and communication groups
operate, based on strategies of verticalisation of activities that encompass the distinct media
segments newspapers and magazines, television and radio and stretch to the new
technologies, namely telecommunications and Internet access services. Operating through a
vertical system, these groups work as a network system by establishing association or
merger agreements, protocols to strengthen their commercial relations, and through
interpersonal connections. Their corresponding capitals tend to disperse and their ownership
is constantly changing, particularly thanks to the involvement of pension funds, which do
not disregard the opportunity of alienating property whenever the profit obtained justifies it.
Both directly, thanks to the strength of their own products “global products” that inundate
the world market, and indirectly, through the influence they have on others around them,
the leading information and communication groups are a decisive factor in the speeding up
of the processes of naturalization, the fixing of stereotypes, and in putting on the agenda
the topics that will cross through public space.
It is undeniable that the advent and massive spread of the new technologies pose a serious
threat to the homogenization and the media standardization carried out by the major
groups. However, there are still issues that call for moderation when analyzing this issue.
Firstly, the power public authorities still detain, especially in non-democratic countries, to
interrupt the circulation of contents. Secondly, the attack launched by the large information
and communication groups in order to occupy online space themselves. Thirdly, the excess
of information flow and the difficulty associated with the need to select and verify.
Keywords
Network; Transnationalisation; Naturalisation; Standardisatio
n; Digitalisation
How to cite this article
Rebelo, José (2010) "The big information and communication groups in the world".
JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010. Consulted [online] on
date of last vist, observare.ual.pt/janus.net/en_vol1_n1_art5
Ar
ticle received in September 2010 and accepted for public
ation in September
2010
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The big information and communication groups in the world
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60
THE BIG INFORMATION AND COMMUNICATION GROUPS
IN THE WORLD
José Rebelo
The economic, financial, and political globalisation that marked the turn of the century
had a
double impact, which was felt both in terms of consumption and in terms of the
functioning of the production system. At the consumption level, it standardized and
homogenized lifestyles and desires, from the big city to the tiny village. At the
production level, it displaced factory units: anything could be produced and
commercialised anywhere on the globe.
In order to ensure the effective functioning of the system, it was necessary to
overcome restraints associated with the existence of a Nation-State. On the other
hand, it was essential to shift a new entrepreneurial structure based on the
concentration of decision hierarchies and on the geographic dispersion of antennas, or
subsidiaries, of that concentrated structure. Gradually, we witnessed the shifting of
power and decision making to localities increasingly farther from those where the effect
of such decisions was felt” (Klein, 2002: 492).
The media became decisive factors in the imposition/acceptance of this new order. To
be able to do so, they had to adapt themselves to the new environment. They adapted
through logic of concentration that followed well differentiated stages. Firstly, they
created primarily national multimedia groups. That was followed by the
transnationalization of invested capital. As a result, borders were dissolved.
This led to a separation between work places and decision-making places, and, finally,
to the trans-sectorisation of trans-nationalized capital. Partnerships looking to pursuit
the most diverse interests cropped up along with the multimedia groups, or rather, in a
symbiotic relationship with them: from tourism to real estate speculation; from the sale
of food products to the arms industry; from the commercialisation of data to financial
management (Rebelo, 2002: 162). In that virtually dematerialised mesh, it was the
media's job to contribute to an increase in demand
1
. But it was also their role to
contr
ibute to the development of public opinion trends that would generate new
1
“The role of TF1 is to help Coca-Cola to sell its product” admitted Patrick Le Lay, former president of that
Frenc
h television channel, quoted by the news agency France Presse, in a newscast dated 9 July 2004.
The same leader added: “However, for a message to be apprehended, it is necessary that the brain of the
viewer is available. Our broadcasts aim to make it available, by amusing him, and making it feel rested.
What we sell Coca Cola is the human brain’s available time”.
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business opportunities. And, furthermore, it was their responsibility to act as currency
when the strategy of companies depended on political decisions.
STRATEGIES
1. Vertical Management
Currently, the great media groups are in vertical management and, frequently, are in a
predominant position in the most diverse sectors connected to information and
communication. The French group Bouygues, for example, holds the majority of stock
in TF1, the French largest generalist television channel, in terms of audience. In 1989,
it started a news channel, LCI. Six years later, it purchased an important company that
produced television entertainment programs, Glen. In 1996, it launched TMC, which
was geared to the acquisition and development of broadcasting rights for audiovisual
programs. Four years later, along with Miramax, a Disney subsidiary, it formed a group
of economic interests that allowed it to break into the business of distribution of
cinematographic products. In 2003, it made an agreement with Warner, thus
reinforcing its position in this latter sector. The Bertelsmann group, primarily with
German capital, leads the European communications market. Through the increase in
subsidiaries, it ensures important positions in the areas of printing (Gruner & Jahr),
book publishing (Random House), graphic industry (Arvato), and discography
(Gabszewicz and Sonnac, 2006: 57-61).
2. Network organization
The practice of a vertical economy, capable of ensuring the group's omnipresence in
the m
edia arena, implies a network organization carried out through capital holdings in
other media companies, the development of joint enterprises, the strengthening of
commercial relations, and connecting people. This explains why competition, in its
traditional sense, is further and further away from what, in effect, we notice in this
domain. Besides, there is the increasing cost of visibility inherent to the development of
a new magazine or newspaper, of a new radio station, or of a new TV station, which is
an insurmountable expense for an independent initiative. When the Bertelsmann group
launched the Télé Deux Semaines magazine in France, one third of the advertising
associated with its launching was done on the M6 Channel, which the group owns. The
other two thirds of advertising were done on TF-1, property of the Bouygues group,
with which the Bertelsmann group has partnerships.
Therefore, a sort of a functional agreement prevails among big players.
The groups Bouygues, Berlusconi and Murdoch formed a partnership to create a TV
channel, Breizh TV, which broadcasts in the region of Brittany. Dassault and Lagardère
associated as part of a company that publishes free newspapers (Marseille Plus, Lyon
Plus, Lille Plus). Lagardère and Socpresse (a branch of Dassault) jointly publish Version
Femina, a magazine with a circulation of over three million copies. These same
companies created a group of economic interests with the goal of jointly acquiring all
the paper needed for their publications, thus lowering their costs. They also formed a
partnership to start a company geared to raise and place out advertising at a local
level. Bouygues and Bertelsmann are the owners of the large majority of the social
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capital of TPS, a digital TV company with over 200 channels and one million and six
hundred thousand subscribers.
A political analysis programme, very popular in France and called «Le Grand Jury», is
mediated by three journalists: one from the daily newspaper Le Figaro, which is owned
by the Dassault group; one from LCI, a TV channel that belongs to the Bouygues
group; and a third one from RTL, a chain of radio stations that are property of the
Bertelsmann group. That program is broadcast live on RTL and LCI, and the main
points are published the following day in Le Figaro.
About connecting people. Bernard Arnault, "the richest man in France", as society
magazines proclaim, is the CEO of the LVMH group, which combines the initials of the
three large companies that formed a partnership to create a giant group in the luxury
item sector: Louis Vitton, Moët and Hennessy. Their showcase includes famous brands
of beverages, clothing, and beauty products, such as Moët & Chandon, Veuve Cliquot,
Dom rignon, Louis Vuitton, Givenchy, Kenzo, Christian Dior, and Guerlain. However,
the LVMH group also owns the daily economics newspaper Les Echos and a vast array
of periodicals, ranging from economy to culture: La Tribune, Investir, Défis,
Connaissance des Arts and Le Monde de la Musique. Actually, Bernard Arnault is a
member of the Financial Council of the Lagardère group, while Arnaud Lagardère is a
member of the Management Board of LVMH.
3. Transnationalization
At the global level, we witness a true division of influence zones, where each of the
main
multimedia groups enjoys a predominant position.
Rupert Murdoch's News Corporation, the leader in daily newspapers in English
language, distributes its products in the United Kingdom and the United States of
America, as well as in the Asian and Australian continents. The Vivendi group, sole
proprietor of Canal Plus, a French paid channel with over twelve million subscribers,
holds 53% of the social capital of the main Moroccan telecommunications company,
Maroc Telecom. Through this company, it controls the capital of similar companies in
Burkina Faso, Gabon, Mauritania, and Mali.
From the association of the North American trust AOL and the Brazilian bank It with
the Venezuelan group Cisneros, one of the most important in all of Latin America,
founded in 1999, emerged AOL Latin America, from which AOL Brazil, AOL Mexico, AOL
Argentina, and AOL Puerto Rico are part. This initiative, however, did not match the
anticipated goals and, a few years later, Cisneros and its associates put an end to that
venture and sold their assets for a nominal value. In 2008, AOL Latin America carried
out a new implementation attempt in South America, this time in Argentina, Chile,
Colombia, and Venezuela, offering a series of services associated with the Internet.
However, Cisneros' efforts in the information and communications sectors did not stop
here. In association with General Motors, it created DIRECTV Latin America, which
includes 150 TV chains located in 28 countries, with a range of services that span from
radio, to electronic sales, and data transmission (Rebelo, 2009: 181).
RTL, property of the Bertelsmann group, has holdings, almost always a majority, in the
social capital of 23 generalist and thematic TV channels in Germany, Belgium,
Luxemburg, and Hungary. It also holds capital interests in 24 radio stations in nine
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different European countries. The Lagardère group, through its subsidiary Hachette
Filipacchi Médias, is the first worldwide editor of news magazines, with 263 magazines
in 39 different countries. As it happens, more than half of the 113,000 of the
employees of the Bouygues communications group work outside of France.
4. Trans-sectorization
A fluid and diffuse mesh of overlapping interests, where multimedia companies
inter
twine and merge, openly or implicitly, with companies with a different business,
led philosopher Michel Serres to state, in a text published in 1988:" I recognize the
existence of a power unlike any ever seen in any other society [...]. But as that power
is not of a typically material nature, I cannot imagine what force may rise against it "
(in Lefebvre, 1989).
And there are many other examples. The Lagardère group holds 33% of the capital of
Aérospatiale-Matra, the fifth largest world power in the aeronautical and military
industry. The Bouygues group invests in the construction and public works industries,
as well as in the reception and distribution networks of drinking water. The
Management Board of Rupert Murdoch News Corporation includes representatives from
Boeing, Nike, Apple, and British Airways.
The Cisneros group is an interested partner in companies such as Procafe (coffee
roasting industry), Pizza Hut (restaurant business), Spalding (sports equipment), and
Pananco (alcoholic beverages), and is one of the founders of Gengold, the second
largest gold mining company in the world. One of Russia's main TV channels, NTV,
belongs to Gazprom, a company that owns farms, food processing factories, health
centres, luxury hotels, private clubs, and banks. Particularly active in the mining and
medicinal water industries, Gazprom controls about one fifth of the world reserves of
natural gas and produces one fourth of the world supply. Sílvio Berlusconi's Fininvest,
has connections to companies with Italian, British, and Saudi Arabian capital. The
professional careers of some of the major stockholders of the Bertelsmann group, such
as Albert Frère, include positions of great prominence in the banking and oil sectors
(Rebelo, 2009: 180). A visit to Vivendi's web page will show that the group's social
capital include, alongside French financial institutions like Crédit Agricole, Banque
Nationale de Paris/Paribas, and Société Générale, underwriters from other countries
and regions: Emirates International Investment Company, Abu Dhabi Investment
Authority, Bank of America, Crédit Suisse, Caisse de Dépôts et de Gestion of Morocco.
In Manufacturing Consent. The Political Economy of the Mass Media, Noam Chomsky
and Edward Herman analyze the make-up of management boards of the ten major
communication groups in the United States: Dow Jones, Washington Post, New York
Times, Time, CBS, Times-Mirror, Capital Cities, General Electric, Gannett, and Knight-
Ridder. They concluded that: 41.1% of the administrators were executive directors of
multinationals; 8.4% were bankers; 13.7% were retired capitalists and former
industrialists. 8.4% were lawyers; 4.2% were private consultants. The end of the
millennium has confirmed, and arguably emphasized, this preponderance.
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5. Capital Dispersion
Large media groups are usually identified by the name of their founders or main
stockholders. That is why we refer to the Dassault group, Lagardère group, Bouygues
group, Murdoch group, Bertelsmann group, Berlusconi group, etc. Such designations,
however, must not obscure a main aspect: that a good portion of the capital of those
groups is dispersed, which means we do not know exactly who it belongs to. First of all,
it is dispersed through the development of the trans-sectorization strategies referred to
above. In second place, it is dispersed as a result of the growing importance that
investment funds, like Cinven, Carlyle, and Apax-partners, have acquired in the capital
pool of the groups mentioned. According to a study published on 1 March 2005 in the
French paper Les Echos, investment funds control 22% of Bouygues' capital, 37% of
Lagardère's capital, and 45% of Vivendi Universal's capital.
The goal of those funds consists in quickly reselling acquired capital with substantial
profits in each transaction. Therefore, capital moves incessantly and almost
imperceptibly. It is also because, and here is the third reason that explains the
dispersion of the capital of global dimension multimedia groups, they are listed in the
stock market. It is expected that a company listed in the stock market will show gains
and profitability that are at least compatible with those of companies in other business
areas. If that does not happen, the investment funds and other capital holders will
instantly dump their stock causing an immediate drop in value and, as a consequence,
capital losses for those companies. All of these factors combine to account for the fact
that the media are seen as a mere commodity, subject to the ups and downs that
result from commercial interests, beyond other much more obscure.
CONTENT STANDARDIZATION/ NATURALISATION OF REALITY
Our everyday routine is made up of an endless zigzag between problems.
Unemp
loyment. Health. Housing. Problems which are and are not our problems. They
are our problems to the extent that they affect us directly and we are their victims.
They are not our problems in the sense that their genesis is external to us. They are
problems that underwent a naturalization process. It is precisely that naturalization
process that makes us lose the sense of external that renders us unable to be fully
conscious of the building of an itinerary that, if it is not imposed upon us, it is
intimated. It is that process that helps to establish a relationship of complicity between
the dominant and the dominated. Through this relationship, the dominated, who
disregards his condition as dominated, or perhaps is not even aware of it, recognizes,
and in recognizing legitimises, the statute of the dominant. Or, to quote Bourdieu, it
makes it so that the dominated "forgets and ignores himself, submitting [to the
dominant] in the same way he contributed, through his recognition, to making him
legitimate" (1982: 119). It is a naturalization process that leads to loyalty and to
agreements. These are not the "common agreements" of Kantian inspiration, but
agreements that hide strategies that Grasmci called "hegemonic".
The major media groups have, from the beginning, worked as driving forces of those
naturalization processes. They placed themselves, from early on, in a "social space", in
the meaning Pierre Bourdieu conferred to that concept (1979), which is the place where
what distinguishes us is, the place where contradictions and social struggles are played
out. Diving into that "social space" where they find people and objects they propose to
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"mediatize", the media act as carriers/accelerators of hierarchies or norms which are
the vary same hierarchies or norms of this or another social group, and corresponding
interests. To achieve that, they use three techniques: the technique of
institutionalisation; the technique of explanation; and the technique of repetition.
In terms of institutionalisation, they resort to operations of classification,
standardization, and typification of experiences, which, as a result, lose their originality
and individuality to become diluted inside paradigms that are external to them.
The technique of explanation entails a dimension of rationality and a dimension of
rationalization. As a rational effort of interpretation, Esquezani stresses (2002: 78) that
explanation advances arguments liable to be exposed and, therefore, refutable. As a
rationalizing attempt, it is connected to a specific lifestyle and represents a normative
perspective, an imposition attempt by a specific social order.
The technique of repetition is used because, as events are insatiably repeated in the
media, "in a sort of enchanting ritual, exorcist practice, journalistic litany, rhetoric
refrain" (Derrida, 2004: 134), they become imposed on us. They become part of
ordinary discourse. They become part of our arsenal of preconceptions (Gadamer,
1995: 110). "Through repetition", Moscovici points out, "the idea is dissociated from its
author: it is transformed into evidence, independently of time, place, or person; it
ceases to be the expression of the one who speaks to become the expression of the
thing of which we speak" (1981: 198-199). For that reason, evoking September 11, is
instantly associated with the terrorist act against the twin towers in New York. But it
was also on 11 September that Salvador Allende fells victim to the bullets of assassins.
The New York September 11 was the object of a datation process, whereas the
September 11 in Santiago, Chile, was not.
Strategically organized according to a vertical management model; organized into
networks through alliances, collaboration protocols, and social exchanges; delineating
areas of action at a global level; integrating themselves into increasingly larger and
complex groups of companies or groups with more diversified commercial, economic,
and financial goals; keeping the sources of their capital anonymous: In this manner,
the multimedia groups contribute to the acceleration of naturalization processes, to the
development of stereotypes, and to the decision of what themes will navigate the public
space.
They contribute through what they say or write. They contribute through what they do
not say or do not write. "The media instinctively keeps certain types of facts out of the
public space and selects others to which they confer increased visibility", observes
Jean-Pierre Ezquenazi. “A coherent critique of the media", he adds, "can not be
satisfied with analyzing the media discourse actually delivered. It must also take into
account the media "non-discourse". To determine which facts are not, or are never,
object of the media is one way to learn about the selections that are made” (2002:70).
And this is done directly and indirectly.
They do it directly through the decisive force of their own products: the so-called
"global products", such as the TV game "The Wheel of Fortune", which became part of
television programming worldwide. Or they do it by benefiting of quasi monopoly
regimes in vast regions of the world. In 2004, magazines of the Lagardère group, such
as Elle and Paris Match sold over one thousand million copies. Vivendi Universal and the
Bertelsmann group, the latter in association with Sony BMG, are responsible for the
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production of half of the records in the world. This is the same Vivendi that, according
to IDATE (a research and consulting firm based in Montpellier), is the proprietor of a
catalog with over 10,000 movies and more than 40,000 hours of television
programmes. And what can we say about the importance on the circulation of
information of newspapers such as The Times, Wall Street Journal, Le Figaro, and
Libération, all of which belong to major groups?
Even Le Monde which, since its founding in 1945, was the only example of press
controlled by its own workers - journalists, employees, and managers - ended up in the
hands of three important French business men who, in 2010, offered to pay its debt in
excess of 150 million euros. They are: Pierre Bergé, an industrialist in luxury items
sector and close to couturier Yves Saint Laurent; Mattieu Pigasse, Vice CEO of the bank
Lazard; and Xavier Niel, CEO of the French telecommunications group Iliad. By taking
control of such a prestigious newspaper as Le Monde, they crowned their project of
entrance into the field of information and communication. In fact, at the time they
invested in Le Monde, Pierre Bergé was already the proprietor of the magazine Têtu,
and Mattieu Pigasse owned Les Inrockuptibles, a magazine that stands out on account
of the irreverence with which it approaches issues linked to the world of music, film,
literature, and television. Xavier Niel, on the other hand, had created Foundation Free,
officially geared to set up all French homes with a free telephone line, free access to
the Internet, and an antenna service that would grant access to all non-paid channels
of digital terrestrial television.
Indirectly, they do it through the social imaginary model they build and which will be
repeted on the editorial options of other media. It is the "mimetic effect", developed by
Pierre Bourdieu (1997). It is Baudrillard's theory of "the smallest marginal difference"
(1983), which bases the identity of a newspaper in a double premise: to offer
something the others do not, as well as everything the others do.
It is, in short, the effect of standardization of themes and approaches that overflows
from the large groups to contaminate the whole field of media.
The reactions provoked by the attempt to build a mosque in Lodi, a village located
some thirty kilometers from Milan, clearly illustrate that. The initiative by a group of
Arab immigrants provoked an immediate reaction by representatives of the Catholic
Church and right wing groups. A cardinal, the archbishop of Bologna, appealed to the
redefinition of Italian immigration policy to favor Catholic immigrants over Muslims, the
latter considered incompatible with a country historically devoted to Christ. He insisted
upon the application of the principle of "reciprocity" - "we must receive Muslims the
same way they receive us Christians" - and alerted against the Muslim "invasion" that
posed a threat to the "Italian identity". The Northern League, openly xenophobic, based
its public interventions on the natural/artificial dichotomy. "Natural” behaviour would be
“healthy”: the traditional family, the religion of the majority, and the good traditions
"which characterize us". The behaviour of those the Northern League readily classified
as “communists” and “terrorists” would be "artificial". One of Berlusconi's ministers
took a strong stand, always related to the building of the mosque, against the
"enemies" who previously posed an external threat and now grouped themselves inside
Italy’s borders. Negligently, the governor of the Bank of Italy made a reference to
those who are nothing more than "a work force", therefore incapable of being a source
of diversity and cultural renewal.
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This is the frame of reference that served as a starting point for all media coverage.
They were diverse to the extent that they were propagated through different channels
of information, but quite similar in their presuppositions and arguments.
According to an investigation carried out by the national television network, RAI, their
own television coverage had supported the locals and muffled the reasons invoked by
the Arab immigrants. Likewise, an analysis of the news content and commentaries
published at the time by two newspapers of different political tendencies, the right wing
Corriere de la Sera and the moderate left Repubblicca, revealed that, in the sequence
of demonstrations against the building of the mosque, in the early days of October
2000, the Corriere wrote in major headlines: "Mass against the Mosque", "Tension in
Lodi". Its articles insisted upon the paradigm of the "Italian family" and the "danger of
Islam". The Repubblica, in turn, and despite publishing the views of leaders like
Romano Prodi, who defended the laity of the state and peaceful coexistence, also
defended positions in line with those defended by the archbishop of Bologna.
Drawing conclusions from the media handling of this event and its public repercussions,
Fábio Perocco, who used this theme as a launching point for a chapter he wrote for a
book on the role of religion in the development of European identities, stressed the
confusion established between Islam as a religion and the Muslim world in its whole.
Such confusion is food for simplistic interpretations, and validates stereotypes built
upon constantly evoked episodes (the Rushdie case, the wearing of the tchador and the
condition of women, rituals involving animal sacrifices, etc.). In his opinion, Islam,
presented as a threat, functioned like a mirror where all the unresolved questions of
Italian history and politics, namely the issue of national unity are reflected (Perocco,
208:153). Joseph Maila advanced a similar idea in the eve of the debate over the
European Constitution, stating in an article in the magazine Esprit: "the Non-Europe
exposed Europe"
THE CHALLENGE OF NEW TECHNOLOGIES
It is true that the Internet and the cell phone revolutionized the world of information
and c
ommunications. It is true that each one of us may, through the new media, send
and receive information. It is true that the screens of computers and cell phones are
filled with petitions, summons, and messages. In La Culture-monde, réponse à une
société sorientée, Gilles Lipovetsky and Jean Serroy assert that: Starting from a new
global language - digital language - a new technology develops, whose unbelievable
and inevitable progression the 21st century discovers, year after year, month after
month. Nowadays, screens are everywhere: from pocket screens to giant screens, from
GPS to the Blackberry, from the console of home games to the atmospheric screen,
from the security screen to the medical screen, from the digital picture frame to the cell
phone, which becomes a multipurpose screen that not only allows internet access or
viewing movies, but also displays GPS or a digital agenda book. A world of screens
transformed into Web- world [...] nothing can be done, from the most complex to the
simplest of tasks, without the use of a computer. Homo sapiens has become Homo
ecranis" (2008: 82, 83)
However, it is also true that the big groups include telecommunication companies and
services of Internet access in their business. It is also true that, ever more, they fill the
screens of cell phones with their own programmes - sports, fiction, etc. - and that the
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68
online editions of their newspapers and magazines are all over the Internet. And it is
also true that, by political decision, the flux of messages may be stopped. Let us
consider what happened in China and, more recently, during the popular
demonstrations that rocked the capital of Mozambique.
We are faced with a double challenge. On the one hand, it is a political problem and, at
this level, it is a struggle in which the parties involved do not have access to the same
weapons, at least not for the moment. On the other hand, it is a problem associated
with the excess, selection, and verification of information. Going back to Lipovetsky and
Serroy: "in the West, freedom is not threatened by deficit, censorship or restrictions,
but rather by the over information, the overdose, the chaos. We do not lack
information: we have plenty of it; what we lack is a method so that each one of us may
navigate safely through that undifferentiated overabundance, and may reach an
analytical and critical distance, a fundamental condition for the development of
awareness" (2008: 87).
The issue of digital terrestrial television persists. This is a technology that must be
generalized in Portugal by the year 2012. Will it allow the influx of new operators and
the production of innovative content? France's example does not constitute a good
prognostic. As Janine Brémond points out (2005: 48, 49), over two thirds of digital
terrestrial channels were distributed to dominant groups: five to the Vivendi group
(canal Plus); six to the Bouygues group (TF1); five to the Bertelsmann group (M6);
three to the Lagardère group.
Of the six channels distributed to newcomers to the market, three went to the AB group
(an acronym created from the initials of the surnames of its founders, Jean-Luc Azoulay
and Claude Berda). Self proclaimed "independent", the AB group is closely connected to
TF1 and the securing of publicity channelled through its products is in the hands of the
Lagardère group. With few salaried employees, including journalists, AB is already
known as the expression of televised fast food. It follows a low-cost approach based on
the broadcast of canned programs.
And nothing keeps this model from multiplying.
Refer
ences
Baudrillard, Jean (1983). La société de consommation ses mythes, ses structures,
Paris: Gallimard
Bourdieu, Pierre (1979). Le Sens pratique, Paris: Éditions de Minuit
Bourdieu, Pierre (1982). Ce que parler veut dire, l’économie des échanges
linguistiques, Paris: Fayard
Bourdieu, Pierre (1997). Sobre a televisão, Oeiras: Celta
Brémond, Janine (2005). “Alliances et partenariats dans la télévision privée”, in Sur la
concentration des medias, Paris: Liris
Chomsky, Noam e Herman, Edward (1994). Manufacturing Consent. The Political
Economy of the Mass media, Londres: Vintage
Derrida, Jacques e Habermas, rgen (2004). Le «concept» du 11 septembre,
Dialogues à New York (octobre-décembre 2001) avec Giovanna Borradori, Paris, Galilée
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Esquenazi, Jean-Pierre (2002). L’Écriture de l’Actualité, Pour une sociologie du discours
médiatique, Grenoble: PUG
Gabszewicz, Jean, Sonnac, Nathalie (2006). L’Industrie des medias, Paris: La
Découverte
Gadamer, Hans-Georg (1995). Langage et Vérité, Paris: Gallimard
Geuens, Geoffrey (2003). Tous Pouvoirs Confondus Etat, Capital et Médias à l’ère de
la mondialisation, Antuérpia: Editions EPO
Klein, Naomi (2002). No Logo, Lisboa: Relógio d’Água
Lipovetsky, Gilles, SERROY, Jean (2008). La Culture-monde, Réponse à une société
désorientée, Paris: Odile Jacob
Mignot-Lefebvre, Yvonne, LEFEBVRE, Michel (1989). La société combinatoire réseaux
et pouvoirs dans une économie en mutation, Paris: l’Harmattan
Moscovici, Serge (1981). L’Âge des Foules, Paris: Fayard
Rebelo, José (2002). O Discurso do Jornal, Lisboa: Notícias Editorial
Rebelo, José (2009). “O lugar do ‘outro’ e do ‘diferente’ nos media”, in Janus 2009,
Portugal no Mundo, Lisboa: UAL/Público
OBSERVARE
Universidade Autónoma de Lisboa
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Vol. 1, n.º 1 (Autumn 2010), pp. 70-80
INTERNET GOVERNANCE
Pedro Veiga
Full Professor at the Faculdade de Ciências (Universidade de Lisboa) and President of Fundação
para a Computação Científica Nacional (FCCN). He was the President of the College of Computing
of the Engineering Council and Manager of Programa Operacional Sociedade da Informação and a
member of the Mission Team for the Sociedade da Informação
Marta Dias
Jurist in charge of the area Comunicação&Imagem at Fundação
para a Computação Científica
Nacional (FCCN). She has a postgraduate diploma in Administrative and Juridical Sciences. She
has worked at the administrative, financial, and legal departments of the Inspecção-Geral da
Educação and of the Direcção-Geral das Autarquias Locais
Abstract
It has now become quite obvious that the Internet has brought significant changes
to our society and a break on how we lived before its emergence. It is still too
early to assess the impact on society of the new services at our disposal, such as
the capacity to communicate faster and cheaper on a global scale, access
information and, perhaps more importantly, to produce and disseminate
information in a way that is accessible to all.
It is clear that the advent of the Information Society implies changes in our society
that constitute a point of no return. However, contrary to what happened when we
entered the Industrial Age about three centuries ago, when the changing process
was slow and led by older individuals, these days the entrance into the Information
Society is taking place rapidly and the decisive players are younger people.
The global nature of the Internet, the possibility of producing and distributing any
type of content in digital form at almost zero cost, as well as the vast number of
people who use the web, have highlighted the need for new forms of intervention
in a sector where there are many types of players. It is in this context that the
problem of Internet Governance becomes a very current issue, inasmuch as one
feels the need to guarantee a diversity of rights and duties, which may appear
difficult to reconcile.
This paper presents a brief overview of the main players and initiatives which, in
the field of Internet governance, have tried to contribute to turning this network
into a factor for social development and democraticity on a global scale.
Keywor
ds
Governance; Internet; Security; Information Society; Privacy
How to cite this article
Veiga, Pedro; Dias, Marta (2010) "Internet Governance". JANUS.NET e-journal of
International Relations, N.º 1, Autumn 2010. Consulted [online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_art6
Article received in July 2010 and accepted for publication in September 2010
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Pedro Veiga e Marta Dias
71
INTERNET GOVERNANCE
Pedro Veiga e Marta Dias
1. Introduction
Internet governance can be defined as the development and application, by
gove
rnments, the private sector and civil society, in their respective roles, of shared
principles, norms, rules, decision-making procedures, and programmes that shape the
evolution and use of the Internet
1
.
When referring to Internet governance, one cannot ignore the vital role played by a
group of organisations
2
, on a national and world scale, which deal with the issues and
problems that stem from it.
Of particular mention are the Internet Corporation for Assigned Names and Numbers
(ICANN), the Internet Governance Forum (IGF), the International Telecommunication
Union (ITU), the Internet Society (ISOC), the European Commission, and, at national
level, the entities responsible for the management of the country code top-level domain
(ccTLD)
3
.
Howe
ver, it is not possible to understand Internet governance, or the principle on which
the Internet should be governed, without first explaining how it came about and
developed up to the present, and what is so good about it, which, in our opinion,
outweighs its less positive aspects.
Then, we shall attempt to explain that Internet governance is not underpinned by
mandatory and imposing actions and policies. Quite the opposite, from the very
beginning it has resorted to a participatory model where all players have a say. The
balance point is, thus, the compromise that is paramount to the safety and privacy of
each individual, and, equally, to a free, open Internet.
1
Original definition given by the Tunis Agenda for the Information Society, in:
http://www.itu.int/wsis/docs2/tunis/off/6rev1.pdf
2
UMIC Agência para a Sociedade do Conhecimento, IP (Agency for the Knowledge Society) ensures,
through its President, Portugal’s representation at GAC Governmental Advisory Committee
of ICANN
Internet Corporation for Assigned Names and Numbers, at IGF Internet Government Forum of The
United Nations, as well as , in the European Union, HLIG – High Level Group on Internet Governance.
3
In Portugal, ccTLD.pt is managed by FCCN, within the context of IANA - Internet Assigned Numbers
Authority (RFC 1032/3/4 e 159).
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2. The technical invention of the Internet
The ideas leading to the origin of the Internet resulted from an applied research
project, which began in the 1960s and aimed to connect several computers in the USA
armed forces, to ensure the network had high tolerance to flaws. This requirement was
brought about by the Cold War political environment and it had the purpose of
guaranteeing that, even in case of potential war destroying many of this network’s
means of communication and computers, the remaining systems would continue to
communicate and support military logistic operations, albeit with some limitation of its
functions.
Given the poor communication capacity of telecommunication networks at the time, the
technology to be developed was expected to work well at low speed connections
(compared to now) and use a variety of means of telecommunication, land circuits, and
satellite connections.
These objectives were the decisive factors in conceiving this technology, which became
the core solution for connecting the main information systems, as well as the
communication technology that stands at the basis of the information society at the
beginning of the 21
st
century.
Neve
rtheless, it was, undoubtedly, the invention of the World Wide Web that gave the
Internet the capacity to present information in such a way that it contributed to its
expansion to the masses.
It enabled global access to information, which became increasingly presented in digital
format, and forced a change in the way individuals and economic agents interact
among themselves and with public administration.
3. The year of 1995 and the Internet for the public at large
The year of 1995 marked the beginning of the Internet for the general public. This
grow
th did not take place in a uniform manner in all countries. It first started in the
USA and the North of Europe and, subsequently, extended to other world regions.
Right from the outset, there was a perception that the Internet could be very important
as a tool for development, which went hand in hand with concerns regarding “who
controls the Internet?” There were two types of resources, in particular, that became
the focus of concern: domain names and IP addresses (numbers) used by Internet
computers.
With regard to domain names (i.e. http://www.parlamento.pt or http://www.cnn.com),
a peculiar situation arose. Whereas domains ending in two letters were the
responsibility of each country, corresponding to countries ISO codes, global domains
(.com, .org, .net, .edu) were managed and commercialised, in a monopoly system
granted by contract, to an American company, NSI Network Solutions International.
The way domains and other technical aspects of the Internet were managed posed
several problems, of which the better known were: i) the need for global and generic
domains, called gTLDs (Generic Top-Level Domains); ii) cybersquatting, which was the
abusive appropriation of domains and the huge difficulty in managing this type of abuse
on a global scale; iii) lack of competitiveness in the commercialisation of existing gTLDs
on a world scale; iv) the fact the Internet was dominated by the English language, a
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technical reminiscence of the 7 bits ASCII code, which did not allow the representation
of all the characters in the Portuguese language, but was even much more serious in
the case of non-Latin languages; v) the stable system of Internet protocol addresses
distribution (IP and other protocol addresses); vi) the technical stability and the safety
of the resolution of names and domains support infrastructure.
The European Union was aware of the economic and social importance of the Internet,
and started contacts and negotiations with the USA government, which, during the
Clinton administration, triggered off a series of political moves aiming to create a new
era in the way the Internet was managed. The initial concerns, predominantly of a
technical nature, were followed by a series of measures we shall now analyse.
4. The setting up of the ICANN
The ICANN
4
(In
ternet Corporation for Assigned Names and Numbers) was set up
following a few failed attempts to create procedures appropriate to the expansion of the
Internet, supported by mechanisms ensuring its geographic and cultural diversity,
democraticity, technical stability, and independence from economic interests.
On 25 November 1998, the Department of Commerce of the USA, on behalf of the
American Government, signed a Memorandum of Understanding (MoU) with the
recently founded ICANN. Basically, this MoU had a fundamental objective: to carry out
the transfer of the management of the Domain Names System (DNS) to the private
sector, that is, a not-for profit corporation, thus freeing it from alleged ties to the USA
government.
After a series of addenda to this MoU, the Joint Project Agreement (JPA) was only
signed in 2006. In practice, it reaffirmed ICANN‘s responsibilities regarding a set of
goals established in the beginning, the most important being the effort to establish
competition in the services registering domain names for gTLDS (Generic Top Level
Domain System), including the implementation of new TLDs (Top Level Domains), the
development of a policy to resolve dispute and conflict in the registration of TLDs
(Uniform Domain Name Dispute Resolution Policy), the establishment of formal
agreements with entities responsible for the management of distinct TLDs, the
implementation of a financial strategy capable of ensuring the sustainability of the
actual organization and, particularly, the technical management of the DNS, where
ICANN operated together with IANA (Internet Assigned Numbers Authority).
On 5 June 2008, Viviane Reding, then European Commissioner for the Information
Society and the Media, contended that: “The Internet Corporation for Assigned Names
and Numbers is reaching an historical milestone in its development. Will it become a
fully independent and responsible organisation for the Internet’s world community? This
is what the European expects and this is what we shall defend. I invite the United
States to work with the European Union to attain this goal”.
Eleven years after the process started, the Affirmation of Commitments (AoC) was
signed on 30 September 2009, a date considered historical in Internet governance.
Several principles were agreed: the management of the Internet shall be carry out by a
not-forprofit private organisation, in a bottom-up manner, and the multi-stakeholder
4
http://www.icann.org/
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structure will be open, transparent, and independent. This set of prerogatives was
explicitly and unquestionably conferred to ICANN.
Nowadays, ICANN stands as an institution turned to the future and able to take on the
challenges formalised by the AoC. It represents public and private organisations,
governments and governmental agencies, companies, the Internet technical
community, Internet services suppliers, registrars, registries, registrants, and the civil
society itself.
ICANN, thus, relies on a governance model that is networked, global, and open, and
aims to balance the various interests involved in the management of the several
technical aspects connected to Internet management.
ICANN is based on the group of entities that form it, of which the most important are:
the Board and its president, several supporting organizations (SO), and a CEO
responsible for its operational structure. The members of the Board are elected
according to geographical regions for one, two, or three-year mandates, with the aim of
ensuring widespread representation and diversity. The geographic regions are: Africa,
North America, Latin America and Caribbean, Asia, and Europe.
Although it is acknowledged that many Internet-related issues are of public interest,
ICANN deals with the role of governments in a particular and innovative manner, with
all the controversy associated to it. There is an advisory body called Government
Advisory Committee (GAC) that prepared the guidelines and opinions that are taken
into consideration by the Board in its decision-making process. These reports are
written by own initiative or at the request of the of ICANN's president. The role of GAC
was amply strengthened in the AoC in terms of decision-making processes of a political
and strategic nature, and also in the actual technical coordination of DNS.
There are several supporting organisations: ccNSO (Country Code Name Supporting
Organisation), GNSO (Global Names Supporting Organisation), ASO (Address
Supporting Organisation) and At-Large. At-Large is the name given to those who aim to
represent Internet individual users worldwide and wish to contribute to ICANN’s political
orientations.
ICANN’s agenda, the result of contributions by its several supporting organizations, is
currently focused on Internet safety and stability DNSSEC and eCrime -, on the
launching of new gTLDs; on IDNs for ccTLDs and gTLDs; on the transition from IPv4 to
IPv6, and on issues regarding the WHOIS system.
ICANN has been acting on several fronts but has pursued a set of stronger measures,
of which the following stand out: internationalisation of the management and technical
operations of the Internet, representation equity of all geographic areas, and the safety
and stability of the Internet’s core infrastructure.
5. Global challenges
The years between 1995 and 2000 confirmed the importance of the Internet as a tool
for
development. There was also a perception that, besides the global technical aspects
that ICANN had started to address, there were many others that needed to be debated,
in a world that was becoming increasingly global.
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WSIS World Summit on the Information Society - is a United Nations initiative
organised around two conferences that took place in 2003 (Geneva), and in 2005
(Tunis). The conferences aimed to overcome the digital divide between rich and poor
countries and discuss how the information society can be a core tool for development,
improved life standards, and sustained development.
The Declaration of the Principles of Geneva and the Action Plan (ITU website) were the
first documents that identified the major guidelines the world community saw as being
of relevance. The documents approved in Tunis The Tunis Compromise and,
particularly, the Tunis Agenda for the Information Society, defined a series of
objectives and ways to attain them. It is not possible, in the present paper, to describe
the diversity and scope of the identified objectives, given the cultural nature and
diversity of the communities involved. Some of them ended up as statements of good
will, rather than concrete measures that can be followed up on a global scale.
However, we would like to stress that there is a general awareness that we have
entered the age of the Information Society, and that this fact brings huge
opportunities, particularly for developing countries. It also brings to the foreground a
series of older challenges that need to be overcome, especially those related to
communication infrastructures and the training of individuals to fight the digital divide.
Particular emphasis is being given to the effort that needs to be made to include
traditionally excluded groups whenever there are paradigm breaks, such as women, the
elderly, migrants, the disabled, particularly because there is a perception that these
groups may benefit the most from the Information Society.
Among the Key Principles of the Tunis Agenda, the following stand out: investment in a
multi-stakeholder model for the development of the Information Society;
acknowledgement of the major role played by the private sector in making
infrastructures available and of the role of the media in a knowledge-based society;
raising awareness of the need for increased cooperation between public and private
bodies to address the fact that safety issues are global and critical to ensure users trust
the use of the Internet and information technologies.
This multi-stakeholder model relies on the collaboration, involvement, and sharing of
responsibility among governments, the private sector in its distinct forms, the civil
society where NGOs play a decisive role, and citizens.
Some of the numerous examples stipulated in the Tunis Agenda as factors in
development include access to information and knowledge, enabling people to benefit
from the information society, creation of safe and trustworthy environments, protection
of intellectual property rights, the need to invest in research and development, the
possibility of using ICT in new sectors such as health, even at a distance, maintaining
the Internet’s multicultural facet and using it to preserve cultural heritage.
After 2005, the Tunis Agenda has been followed up on a yearly basis by annual
meetings of the Internet Governance Forum - IGF
5
. So far meetings have taken place in
Athe
ns (2006), Rio de Janeiro (2007), Hyderabad (2008), Sharm-el-Sheik (2009), and
Vilnius (2010). Although IGF’s mandate comes to an end this year, it may continue its
agenda up to 2015, a decision the UN will make at the end of the year. However, the
work and reflections already carried out in, for instance, cybercrime, privacy, freedom
5
http://www.intgovforum.org/cms/
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of speech, and the most critical resources in the Internet must be underlined. Another
vital issue for many regions in the globe is access to the Information Society. Either
due to cost or lack of infrastructures, there are still millions of individuals worldwide
who are deprived from access to it. Accordingly, one of the areas where a lot of effort
has been made, but which is also one of the most difficult to resolve, is that involving
access to communication structures, which is closely connected to the next steps:
access to equipments (computers or similar) and digital world literacy.
On a European level, increased attention is being paid to the problems regarding
Internet governance. Europe is probably the region in the world where we find more
structured thoughts on the topic. EuroDIG
6
(European Dialogue on Internet
Gov
ernance), which is a forum for debating these issues, was created to discuss the
current and future challenges the Internet is bringing into the agenda of the European
society.
6. Legal issues of the global network
Awareness of the power and growth of the Internet led to the alleged need for its
governance. When talking about governance, the law is the first ruling instrument,
followed by crime police bodies and, in the last instance, the courts. On this issue,
there are two opposing views. One that defends that Internet governance is a safety
imperative, and that safety can only be guaranteed if there is regulation and sanctions’
control. The other position defends that governance is anti-natural and that, in its
most radical stance, it represents a tool for Internet censorship.
Among us, the prevailing view is for minimum governance combining individual
freedom with the necessary privacy, safety, and respect for rights, liberties, and
guarantees of each individual and people in general.
The protection of personal data, the defence of intellectual property and associated
rights, the fight against cybercrime, the protection of minors, who are considered to be
particularly vulnerable in their daily use of Web resources, particularly social networks,
the rights of consumers in general, the potential constraints in commercial access to
Internet services and corresponding regulation by the competent authorities in each
country, constitute a few of the touchstones when referring about the legal aspects of
the Internet.
Within the Internet, the borders become blurred or simply disappear, and international
law not always has the answers to the issues that arise. In addition, at a national level,
there is either no specific law or, when it exists; there may be doubts as to its
enforcement.
With regard to protection of personal data
7
, the National Committee for Data
Prote
ction, as the national entity for control of personal information, has launched
several awareness-raising campaigns to draw people’s attention to the dangers of
circulation of personal data on the Internet. The applicable legal system restrains the
6
http://www.eurodig.org
7
Law no 67/98 of 26 October – the Law for the Protection of Personal Data defines personal data as
foll
ows: any type of information, regardless of its nature and form it is presented, including sound and
image, pertaining to an identified or identifiable person («data holder»); anyone who can be directly or
indirectly identified, namely through reference to an identification number or one or more specific aspects
of his physical, physiological, psychic, economic, cultural or social features is considered to be identifiable;
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possibility of data processing to two specific situations: those resulting from the law,
and those stemming from the express free and informed consent of each individual.
Apart from these two situations, we have a muddy field that deserves and awaits legal
regulation. This is where vagueness arises, when, for instance, the applicable legal
system is that of a country where simply there may not be a law regulating personal
data protection. This is the case in the USA, for example, where the accountability
model prevails, in detriment of personal data protection, which we have in countries
like Portugal or Germany.
In 1991, the Computer Crime Law (LCI) was approved as per Law no. 109/91 of 17
August. This law followed the Recommendation 89/9 of the European Council and
adopted the non-compulsory list of crimes listed in the Recommendation, such as:
computer fraud; damage regarding data or computer programmes; computer
sabotage; illegal access; illegal interception and reproduction of protected programmes.
The penalties for basic crimes ranged from imprisonment up to 3 years, except in the
case of qualified crimes, when sentences could be up to 10 years imprisonment (in the
case of informatics sabotage). The Computer Crime Law also foresaw the criminal
responsibility of companies practising this type of crime (as well as several accessory
crimes), with managers and the actual companies being considered responsible. The
national legal system went even further, and the Criminal Code established the legal
system regarding computer fraud where, contrary to what happens with the LCI,
companies are not considered to be accountable.
Meanwhile, on 23 November 2001, Portugal joined the Cybercrime Convention, whose
main goal was to standardise the national legal systems of member states of the
European Union with regard this type of crime, as well as to make international
cooperation and crime investigation easier.
On 15 September 2009, Law no. 109/2009, also known as Cybercrime Law, was
published. This new law set out the material and procedural penal dispositions, and
those on international cooperation on crime matters, regarding cybercrime and the
collection of evidence in electronic format. It transposed into the Portuguese legal
system the Council Framework Decision no. 2005/222/JHA on attacks on information
systems, adapting internal law to the Convention on Cybercrime of the Council of
Europe. The Computer Crime Law, which had been in force for a long time, was, thus,
revoked. On the same day the Cybercrime Law was published, the Convention on
Cybercrime was also approved and ratified (eight years later), as well as the Additional
Protocol to The Convention on Cybercrime Concerning the Criminalisation of Acts of a
Racist and Xenophobic Nature Committed Through Computer Systems, adopted in
Strasbourg on 28 January 2003. This law implemented what Portugal committed to do
as part of the Cybercrime convention. It is an instrument for international cooperation
as it allows over 40 countries to adopt a similar legal system regarding Cybercrime and
electronic collection of evidence on matters of attack against information systems.
This new law brings a new element, in that it sets out types of new crimes that aim to
deal with new Internet paradigms, such as the crime of phishing. Now, the mere
propagation of computer viruses is punished. Even in the absence of computer
damages, Courts may rule the handing over of objects, equipments or devices to the
State, if they were used for the practice of crimes listed. This is a law applicable to
computers crimes, crimes committed by electronic means, or illicit acts whose evidence
is kept electronically. To further stress the points made in this paper, this law
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underlines and formalises, explicitly and unequivocally, the role of international
cooperation. This is set out over six articles that establish the ways and means the
competent national authorities cooperate with their international counterparts. It
further contemplates the preservation and quick release of computer data for purposes
of criminal investigation, with rigorous deadlines for their safekeeping. On this matter,
cooperation extends beyond law enforcement officers and includes providers of
electronic communications services. Lastly, as part of the general law applicable,
whenever it does not oppose the Cybercrime Law, crimes, procedural measures, and
cooperation shall be ruled by dispositions set out in the Criminal Code, the Criminal
Procedural Code and Law no. 144/99, of 31 August. The fact that treatment of personal
data must be regulated by the dispositions contained in Law 67/98, of 26 October, is
further strengthened.
In short, to state that the legislative body has its back turned on the Internet, is to
ignore current legal legislation. However, the slow pace of law enforcement continues
to be a major challenge.
As it is not possible to mention extensively the entire legal framework in this paper, we
shall mention just a few dispositions of the Fundamental Law: the Portuguese
Constitution. Examples include Article 35, no. 6, which states: access to public
computer networks is open to everyone (…)”. Article 37 establishes freedom of
expression and of information, and its wording states that everyone can freely express
his/her thoughts by any means without impediments or discrimination.
Given that, in general, legal norms may not prevail over the fundamental principles of
the democratic Rule of Law protected by the Constitution, the dichotomy
safety/freedom is easy to understand, as well as the need to balance out these values
when referring to Internet governance.
We have referred to the role of particular bodies regarding Internet governance,
stressing the importance of national registries in the management of each country’s
ccTLDs. We shall now briefly assess what has been done in Portugal on this matter.
Between 1991 and 1996, the registration of names under the domain .pt was based
exclusively on technical grounds. With the increase in the number of registrations, the
first rules on registration of .pt domains came about in 1996, still quite incipient and
adapted to the needs of the time, when the main concern was fighting cybersquatting.
The Resolution of the Council of Ministers no. 69/97 of 5 May clarified, within the
Portuguese legal system, the spread, and the terms of the responsibility and role of
FCNN, and conferred to the Ministry of Science and Technology the competences “to
settle all potential divergences between FCNN and those requesting or benefiting from
all Portuguese specific domains or sub-domains.”
The DNS Advisory Council of .pt was subsequently created, as a consultative body
formed by renowned entities in the areas of the Internet, intellectual and industrial
property, and telecommunications, which are asked to propose and give opinions on
any changes to the applicable regulations. This model is an example of what nowadays
is regarded as the basis of “good” Internet governance, as it has a multi-stakeholder
composition where entities such as INPI Instituto Nacional da Propriedade
Industrial/National Institute for Industrial Property, Associação Portuguesa para a
Defesa do Consumidor DECO/Portuguese Association for the Protection of
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Consumers; ANACOM Autoridade Nacional de Comunicações/National Authority for
Telecommunications, Direcção Geral do Consumidor/Consumers Directorate-General,
APREGI Associação de Prestadores de Registos de Domínios e
Alojamento/Association of Domains and Accommodation Sites Providers/APREGI are
represented, as well as highly reputable bodies in the field of the Internet.
When the impact of the Internet and the legal and economic value of domain names
became fully acknowledged at the end of the 1990s, FCCN, as a .pt Registry, published
a new regulation with the purpose of facilitating and accommodating .pt registrations
according to their activity and target audience. As a result, the following classifiers
were created: .org.pt, .publ.pt, .gov.pt, .net.pt, .name.pt, .int.pt, .edu.pt, .com.pt (the
latter had no registration restrictions, which made access to domain name registration
easier, which in fact did happen, making it the first choice in name registration,
immediately after the registration .pt.
The rules on .pt domain name registration were reviewed again in 2003. The most
important change was the introduction of an arbitration system for the resolution of
conflict in domain names, the abolition of some prohibitions, and a reduction on the
price of submitting and maintaining domains. These measures fostered an increase in
the number of registrations under TLD.PT. A new alteration in 2006 consolidated a set
of principles: the pursuit of a policy that aims to prevent speculative and abusive
registration of .pt domain names, in conformity with best practice, including World
Intellectual Property Organization WIPO recommendations, resorting to an extra-
judicial litigation solving policy arbitration process; the possibility of registering
domains/sub-domains with special characters of the Portuguese alphabet; the correct
configuration and operation of the prime server of the zone DNS PT, and the priority
assumption of safety in that operation, with the implementation of DNSSEC
extensions. The new regulation for the registrations of .pt domains has been in force
since 1 July 2010, characterised by increased flexibility of the sub-domains .com.pt and
.org.pt, increased safety for .pt, and the formal adoption of the arbitration centre
ARBITRARE
8
for resolution of conflicts in this field.
Final Notes
The dissemination of the digital society is one of flags of the Stra
tegy Europe 2010,
launched in March by the European Commission, which, on 19 May 2010, published a
Digital Agenda with one hundred measures and a calendar for implementation up to
2015. The Agenda is divided in seven priority areas, including the creation of a single
digital market, increased interoperability, and reinforcement of trust in the Internet and
its safety, and much quicker access to the Internet for all citizens.
The growing role the Internet is playing in our society has led to increasing involvement
of governments in the distinct areas of this network. Whereas some governments
express their concern regarding the economic and social impact of the network, and
defend its use as a tool for development and democraticity, others attempt to control it
to impair its use for political purposes that oppose their own interests. It is within this
huge and diverse world that Internet governance moves about, aiming to follow
8
http://www.arbitrare.pt. ARBITRARE is an institutional arbitration centre with authority to solve conflicts
on industrial property, companies and pt. domains denominations and names.
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innovative approaches that ensure a growing use of the network amidst safety,
stability, and universal span.
List of Acronyms
ICANN – Internet Corporation for Assigned Names and Numbers
gTLD – Generic Top-Level Domain
ccTLD – Country Code Top-Level Domain
ITU – International Telecommunications Union
ISOC – Internet Society
IGF – Internet Governance Forum
EuroDIG – European Dialogue on Internet Governance
IPv4 - Internet Protocol Version 4
IPv6 – Internet Protocol Version 6
OBSERVARE
Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 81-91
GLOBAL TELEVISIONS, A SINGLE HISTORY
Francisco Rui Cádima
Associated Professor with Aggregation at the Department of Communication Sciences (DCC) of
Faculdade
de Ciências Sociais e Humanas (FCSH), Universidade Nova de Lisboa.
Coordinator of the Master Degree in New Media and Web Practices, and of the Honours Degree,
and member of the Executive Committee of DCC-FCSH.
He is a researcher at Centro de Investigação Media e Jornalismo (CIMJ).
Abstract
We live in a complex and still blurred time of transition from systems of audiovisual
fragmentation, specific to cable and satellite, to web environment hyper-fragmented
systems. In the process, transnational televisions are experiencing some loss but for the
time being, they still hold powerful distribution channels in the main strategic areas of the
globe, with exception of zones where, for totalitarian or censorship reasons, they cannot
always penetrate. This is a model that has several limitations both at the onset and at the
point of arrival, which makes for a critical communication system whose subordination to
local and/or global interests affects its narrative diversity. Finally, it is a model that is
normally characterized by discursive regularities that are alien to political, cultural, and
geographic pluralism, and which is closer to what we may call “single history” than to an
open, pluralistic and participated system.
Keywords
Democracy; Geopolitics; Journalism; Local/Global; Transfronti
er Television
How to cite this article
Cádima, Francisco Rui (2010) "Global televisions, a single history". JANUS.NET e-journal of
International Relations, 1, Autumn 2010. Consulted [online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_art7
Article received in May 2010 and accepted for publication in September 2010
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Global televisions, a single history
Francisco Rui Cádima
82
GLOBAL TELEVISIONS, A SINGLE HISTORY
Francisco Rui Cádima
«(...) Because of writers like Chinua Achebe and Camara Laye I
we
nt through a mental shift in my perception of literature. I
realized that people like me, girls with skin the color of chocolate,
whose kinky hair could not form ponytails, could also exist in
literature. I started to write about things I recognized
Chimamanda Adichi
Like Chimamanda Adichi, who only started to have a vision that stood closer to her
native Nigeria when she started reading African literature namely Chinua Achebe and
Camara Laye – the Muslim world only started to have a better understanding of its own
television image and recent history following the launch of Qatar’s broadcasting
network, Al Jazeera. However, on this matter, one cannot say this is a diverse,
plethoric and definitive experience.
Al Jazeera, which in Arabic means “the island”, started broadcasting on 1 November
1996, with the aim of becoming a sort of CNN for the Islamic world. However, it was
only after September 11 that it started to be better known in the west, hardly ever for
good reasons by western standards. The new messenger reported facts in function of
the “other one”, which in the past was known as the “infidel”, and that was all it took
for the North to decide the death of that alien being. Bush and Blair agreed on this
matter, as Jeremy Scahill reported in The Nation.
1
The Qatar network thus
became the
voice of that “other one” and of “evil”.
It is equally true that Israel’s own strategic communication will not cease to occupy
that «demonized» space, whenever it has to. Thus, the «island» keeps living up to the
metaphor, which in this case consists of a whole set of discourses entirely surrounded
by message.
This message, or “massage”, as Marshall McLuhan preferred to call it, is there,
haughty, since the era of the fragmentation of the European and North-American
audiovisual model which is practically simultaneous and corresponds to the end of
classic generalist television and to the start of the satellite and cable channels multiple
1
Jeremy Scahill, «The War on Al Jazeera», The Nation online, December 1, 2005. Accessed on 2 May
2010: http://www.thenation.com/doc/20051219/scahill. This article appeared in the December 19, 2005
edition of The Nation.
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83
offers. But now, at the end of the first decade of the new century, this era of
fragmentation corresponds to a time of hyper-fragmentation of television systems,
which in Europe translates into 10 thousand television channels, be them generalist,
cable, satellite, local TV, mobile, or other. The issue here is that the diversity of the
offer and quality of contents does not grow in proportion to the exponential growth of
the number of channels and platforms. Quite the opposite: more channels tend to
mean a constant rebroadcasting of the same contents, or of contents that are identical
in everything. Above all, it means a continuing recycling of the message coming from
the centre to the periphery to pacify, standardize or, at least, bring consensus around a
general common plan. What will the major international channels, which were built
around common objectives, internationalization strategies, and language and cultural
dissemination, such as the BBC, RTPi, CNN and others, do to stand out to be different
and diverse? And what alternative at local/global level do these new “islands”, such as
Al-Jazeera and Al-Arabiya, or even BBC Arabic Television, represent to countries in
North Africa and the Middle East?
A report written by Deborah Horan
2
, as part of CIMA -
Center for International Media
Assistance - tells us that, generally speaking, the media in the Middle East and North
Africa presently enjoy more freedom than they did ten years ago.
With the outburst of channels in the first decade of this century, we saw the emergence
of Arabic channels, including in the specific area of information, which are very
attentive to their own reality.
Even in the field of entertainment, the new channels introduced significant changes
which, for most cases, led audiences to relegate official local channels to second place
in the light of the new transborder offer. Conversely, the truth is that we cannot speak
of major changes in that regard, given that the strong hand of power still controls the
local media system, despite all the “openingbrought about by transnational channels.
It is actually channels like Al-Jazeera and Al-Arabiya that hire the best local journalists,
clearly increasing the difference in the final product between satellite channels and
government controlled stations. In that light, only three Arabic countries were
classified as being ‘partially free’ by Freedom House in its 2009 Index on Freedom of
the Press, the rest staying ‘non-free’. Given that the majority of Arabic countries are
not democratic, even if the media coverage of a particular issue may encourage people
to change, there are few or even no political options to make the change happen.
Nonetheless, the higher the access to more trustworthy news, the higher the chance to
advance the cause of democracy (...)».
3
Local/Global
It is a fact that there can be no globalization without the media nor, obviously, without
the n
ew media and communication networks. Given that media systems are central to
the globalization process, it is equally true that a large part of theories in the area of
communication sciences and of theories critical of “cultural imperialism” have
2
Deborah Horan, Shift
ing Sands: The Impact of Satellite TV on Media in the Arab World. CIMA,
Washington, D.C., March 29, 2010. A Report to the Center for International Media Assistance at the
National Endowment for Democracy. http://cima.ned.org/wp-content/uploads/2010/03/CIMA-
Arab_Satellite_TV-Report.pdf
3
Deborah Horan, op. cit.: 4-6.
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attempted to see the phenomenon as a homogenization process. However, it is also
true that the issue cannot be reduced to polemics between sceptics and neo-liberals or
any other supporters of globalization. As Appadurai (2004: 32) put it, “globalization
does not necessarily mean, not even frequently, homogenization or Americanization”.
The issues are, naturally, more complex, and there are strong arguments advanced
both by critical theorists and by more favourable views, such as the theses that defend
cultural hybridism, audience and reception studies, cosmopolitan social democracy,
diversity and relocation (Movius, 2010: 6-18), constructivism, etc.
On a different and more anthropological stance, one could talk about the ambivalences
of new technologies and the topic of the digital divide, or about the multiple identities
and identity fantasies described by Appadurai - our own “others” emerging within the
new multicultural contexts, which also have their own roots in the new global processes
- and about global cultural flows, as it is true that new “mediascapes” have become
deterritorialized, disseminating information, events and images through the complex,
albeit centralized, global media system: These images of the world involve many
complicated inflections, depending on their mode (documentary or entertainment),
their hardware (electronic or pre-electronic), their audience (local, national or
transnational) and the interests of those who own and control them. What is most
important about these mediascapes is that they provide (…) large and complex
repertoires of images, narratives and 'ethnoscapes' to viewers throughout the world, in
which the world of commodities and the world of 'news' and politics are profoundly
mixed” (Appadurai, 2004: 53-54).
Although we support Appadurai’s view that the globalization of culture is not exactly the
same thing as its homogenization, it is a fact that the global cannot be built without
that negative pulsing, so to speak. This means that the main feature of today’s politics
at global level is "the politics of the mutual effort of sameness and difference to
cannibalize one another and thus to proclaim their successful hijacking of the twin
Enlightenment ideas of the triumphantly universal and the resiliently particular
(Appadurai, 2004: 63).
Others
prefer to sustain a critical interpretation of the current model, expressing
growing concern about the negative features of globalization. It is the case of Zygmunt
Bauman, who says that if, on the one hand, symbol makers and manipulators are
becoming increasingly more aggressive and extraterritorial”, on the other we see a
weakening of sovereignties that are locally circumscribed: We could prophesize that if
nothing refrains or dominates it, our negative globalization and its alternative way of
taking away security from those who are free, to offer security in the shape of lack of
freedom – makes catastrophe inescapable” (Bauman, 2007: 227).
The truth is that even among liberal thinkers standing on the opposite side, we find
strong critical arguments, as in the case of German Max Otte, who sees a prevailing
“economy of disinformation” in the current information age, a system of opacities, of
pseudo-events and of media noise. He describes it as a new feudal society subjugated
to predator capitalism, a hijacked democratic experience allied to a growing weakness
of political authorities subordinated to economic pressure groups: «Independent
journalism has fallen into an increasingly deeper crisis. Editors are thankful to receive
prefabricated opinions sent by the public relations departments of companies and
ministries, and so the circle of the driving forces of the society of disinformation comes
to a close (…) the media for some time seen as the critical (!) “fourth power”,
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85
together with the legislative, executive and judicial powers has become, like the
former, a clear multiplier of disinformation” (Otte, 2010: 39-40). Nothing new here…
were not the global media the ones responsible for the dramatic escalation of the
successive crises of the decade, such as the dot-com bubble, the lies about Iraq, the
real estate bubble, the easy credit, toxic products and so on? Not to forget other crises,
like the climate change crisis, the crisis of the paradigm of progress, the belief in the
consumer and abundance society etc. But over that decisive cultural fracture and the
much worn out models of deferred gratification, nowadays, in the new context of
instantaneous information on a global scale and under the spectrum of that “first
State”, where the impatient capital has become king, we indeed face a different crisis,
one of the “triumph of superficiality at work, schools and politics”. As Richard Sennett
(2006: 133) stated: Perhaps indeed, revolt against this enfeebled culture will
constitute our next fresh page”.
This superficiality affecting global information has long reached the actual cultural
dimension of the television phenomenon. The ultimate example is that provided by the
Iberian-American market, where the Portuguese example is depressing. The flow of
fiction in the Iberian-American space does not escape from the global model of a
certain cultural homogenization. According to Lorenzo Vilches, the standardization of
contents appears to be the rule in the television industry, and the fact is that this type
of specific production is not alien to the current globalization process, being
characterized by the following aspects: «i) standardization of contents by adapting
national and Iberian-American fiction formats; ii) confirmation that economics is the
guiding principle in the process; iii) once the decadence or weakness of the public
sector has been demonstrated (...) the market takes precedence in all the decisions
regarding formats and contents and iv) confirmation of the existence of a incipient and
unequal in magnitude globalizing philosophy in the whole of Iberian-American national
fiction industries towards international markets.” (Lopes and Vilches, 2008: 23-24). The
same study also refers that the differentiation in consumption and genres in the context
of the Iberian-American market is increasingly smaller, with a high concentration of
soaps and series at prime time, and there is equally little difference between public and
private offer in those markets. This empirical study is not dissimilar to what is
happening in Portugal (Cádima, 2009), which makes us reflect seriously about the
consequences of a typically third-world model in our television, which finds no parallel
in Europe: “Portugal is the country that offers premiere national fiction (soap operas)
during the primetime evening schedule”
4
. On this matter, we can also say that with
regar
d European regulations, we have a clear lack of monitoring of this type of
situations (Cádima, 2007).
RTP Internacional
In the beginning of 2010, socialist MP Paulo Pisco questioned in Parliament the utility of
the television’s public service, and presented a petition criticizing the programming of
RTPi and RTP Africa. In the case of RTPi, he believed there was not a journalism of and
4
Maria Immacolata Vassallo de Lopes and Lorenzo Vilches (Coords.), Anuár
io Obitel 2008 - Mercados
globais, histórias nacionais, Rio de Janeiro: GloboUniversidade, 2008: 35-36. This «national fiction» refers
mostly to soap operas, a negative sign considering that it is a study carried out mostly in Latin American
countries including: Argentina, Brazil, Chile, Colombia, Mexico, Peru, and also Spain and the USA
(television broadcasted in Castilian Spanish).
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for the communities, and that the promotion and recognition of the many values that
exist in the communities was not perceptible. In addition, the public channel failed to
attract the “interest of the new generations of Portuguese around the world”, and “the
fundamental civic and political dimensions for the affirmation of our communities”
5
was
missing. As for RTP Africa, he found there was still no «clear promotion of the
cooperation and historical and cultural ties” between Portugal and Portuguese speaking
African countries.
RTPi was launched in June 1992, aimed at Europe and broadcasting for just six hours a
day. RTP África was founded in 1997. Currently, RTPi is a global network present in
several digital systems, cable and other platforms, with an audience of about 20 million
viewers. It is constantly criticized for forgetting the vital rhythm of the actual
communities, for showing little Portuguese cultural heritage, which contradicts its
concession contract, and for showing difficulty in co-existing with countries where there
is a marked lack of pluralism. SIC Internacional emerged in 1998, and in 2010 the
Media Regulating Authority (ERC) approved the project TVI Internacional.
Following the major waves of the Portuguese diaspora up to the 1960s, the launch of
an international channel for Portuguese culture three decades later was, at the very
least, blatantly overdue. This explains why it was up to local means, often organized by
the Portuguese community themselves, namely in France, to take up the role that had
long been postponed by the Portuguese public operator. Examples include Jorge Reis’
radio broadcast in the public station Office de Radiodiffusion-Télévision Française
(ORTF) in 1966, the famous free radios, the programmes in Portuguese at Radio France
Internationale (RFI), the broadcasting of the Mosaïques television (FR3, 1976-1987),
etc. A bit closer to us stood the Portuguese Language Channel CLP TV (2006-2009), a
project developed by the Portuguese community which unfortunately went bust, and
also Lusopress.tv, a Web TV Project which, due to the fact it is less costly, may have its
future assured in the new model of communication in a digital environment.
The work Les Portugais de France face à leur télévision. Médias, migrations et enjeux
identitaires, by Manuel Antunes da Cunha
6
, focused on several of the topics mentioned
above
. This is a comprehensive study of the Portuguese diaspora and the media system
encompassing it, namely in France and particularly on RTPi which, as the author writes,
started by re-framing it, including from the perspective of identity within the diaspora
and in terms of participation and integration within a community that lived at a
distance from its origins and in that new social networ: «the programme’s grid, the
visual environment and the nature of its objectives attracted me in a way that the
Portuguese audiovisual medium failed to do (Cunha, 2009: 16).
In the end, the author describes very clearly what he believes to be the “discursive
identity of RTPi: Tradition and modernity, scholarly and popular culture shape the
enunciative tone of the chain of sovereignty. (…) The programmes about tourism,
nature, language, gastronomy and popular culture, amongst others, present a more
traditional representation of what is Portuguese. In this quest for origins, historical
fiction evokes the founding archetypes and tales, whereas the programmes on football,
5
«Deputado socialista questiona estratégia da RTPi e RTP África», Público online/Lusa, 6 January 2010.
Acces
sed on 25 May 2010: http://www.publico.pt/Media/deputado-socialista-questiona-estrategia-da-rtpi-
e-rtp-africa_1416566
6
Manuel Antunes da Cunha (2009). Les Portugais de France face à leur télévision. Médias, migrations et
enjeux identitaires, Rennes: Presses Universitaires de Rennes.
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fado and religion offer a more modern picture of the Portuguese way of being in the
world” (Cunha, 2009: 329).
However, as MP Paulo Pisco reminded us, there are other critical issues that must be
taken into account, such as the shortage of political and cultural pluralism, amongst
others, particularly in the context of programmes targeted at more complex geopolitical
areas, and, in our own case, especially at relations with Africa. One situation in
particular must be remembered, amongst many others concerning RTP África, which
had to close down its delegation in Bissau on 1 December 2002. The reason was a
dispatch issued by Guinea’s Secretary of State for Information suspending broadcasts,
which led to the expulsion of journalist João Pereira da Silva, RTP Africa’s delegate. This
situation was allegedly provoked by references made to Amnesty International, which
demanded an enquiry on the circumstances of the death of General Ansumane Mané on
30 November 2000.
With regard to Angola, Vicente Pinto de Andrade
7
clearly touched a sore spot: «(...
)
There is still a long way to go towards a full establishment of a democratic regime. The
governmentalization and partisanship of public media constitute the most negative
facet of the current political regime. It is not by chance that restrictions on widening
the bandwidth of Rádio Ecclésia (Catholic Broadcaster of Angola) continue. Angola is
the only country in Africa’s Portuguese speaking countries where the images and
sounds of RTP Africa and RDP Africa do not reach our homes “directly” (...)».
Another researcher has also referred to this deficit in his recent PhD thesis
8
, which
addresses the pulsing of diaspora communities and its almost total absence in RTP
Internacional. His research focused on the way the media builds and expands the
identity of a community of immigrants, their integration and identity ties. It analyses
the influence of the media and the role of RTP Internacional in building that reality and
identity. This poses various questions, starting with the fact that the pulsing and
experiences of those communities are not generally shown on international channels
and, in the case of RTPi, the Portuguese cultural, patrimonial and identity heritage is
equally forgotten. It is interesting to note that this work on the identity problem of that
community, and on the problem of the media and its interactions, focuses particularly
on the television as a medium, and on the majority of members of that community who
left Portugal in the 1950s and 1960s, including some who left even prior to the first
television broadcasts in Portugal.
RTPi is, thus, perceived as the privileged means to reinforce the identity link, both
within the community, and in its link to its origins. The effective contribution of the
media for strengthening identity is more difficult to define, although it is argued that
identity is a construction, a collective conscience and a common perception. Hence the
new social responsibility of the media and journalists.
Given the lack of synchronization between supply and demand in terms of global
television, the question of adapting programming to specific needs of particular
7
Vicente Pinto de Andrade, «A futura Constituição angolana», Correio do Patriota online, 5/8/2008:
http:
//www.correiodopatriota.com/index2.php?option=com_content&do_pdf=1&id=339 Accessed on 25
May 2010.
8
Fernando Carlos Moura (2010). «A Construção da identidade de uma comunidade imigrante portuguesa
na Ar
gentina (Escobar) e a Comunicação Social». PhD Dissertation in Communication Sciences.
Department of Communication Sciences - FCSH/UNL, May.
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communities makes even more sense, and so does the need to listen to those same
communities, and, accordingly, produce programmes locally. This would avoid the
tendency to show the official discourse, somehow hegemonic and uncharacteristic,
made for the “global” masses which public channels show in their international
broadcasting.
To that effect, interesting approaches can be made, such as rethinking global
televisions, with their somewhat ethnocentric and, to a lesser or greater extent, official
local/national realities or histories (from the origin). This is precisely the opposite of
what happens with local and regional media, as they tend to adopt national/global
editorial strategies. However, the fact that global televisions may have, generally
speaking, their single histories as a result of introverted editorial approaches becomes
even more complex, since they focus on the same topics and not on different ones
related to the experiences of the diaspora, and focus even less on fringe communities
and corresponding voices: those are the diaspora within the diaspora, who can only find
an alternative in those virtual neighbourhoods”. Appadurai (2006) talked about,
despite the fact that those fringes have earned new inclusion areas, mostly thanks to
the new media rather than traditional media. The production of locality and
deterritorialized cultural reproduction in the new ethnoscapes cannot be made, of
course, without contradictions and impasses, due to the disjuncture between these
processes and the discourse and practices that are mass-mediated by the mass media
(Appadurai, 2004: 263).
CNN
Currently CNN i
s spread over several CNNs, each focusing on specific geopolitical
regions of the world. An interesting way to start reflecting on the “massageconveyed
by CNN is to know the experience of former journalist Rebecca MacKinnon.
9
This
exper
ience became the naked image of the system, something that CBS journalist Lara
Logan described at an interview at Jon Stewart’s Daily Show in June 2008, when she
stated that if she had to watch the news about Iraq that are published in the USA, she
would “shoot herself on the head”…
Rebecca MacKinnon is currently a lecturer at the Journalism and Media Studies Centre
of the University of Hong Kong, and a co-founder of Global Voices. She joined CNN in
1992, and headed the Beijing delegation in 1997. In 2001 she became chief of the
Tokyo Bureau. In the preface of the essay we refer to later on and of which we
reproduce a large excerpt given its importance, MacKinnon clearly states her intentions,
and what she has to tell us is so clear cut that it leaves no room for doubt as to what
the CNN system” is about: «After working for CNN in Asia for over a decade, I stopped
to take stock. I asked myself: Did my job as a TV news correspondent remain
consistent with the reasons I went into journalism in the first place? My answer was
“no”» (MacKinnon, 2004: 1).
In the beginning of the 1990s, when she was still in her early twenties, Rebecca had all
the dreams in the world, and her idealism made her believe that there was a public-
service oriented journalism awaiting her…«I believed that a democratic nation such as
9
Rebecca MacKinnon (2004). «The World-Wide Conversation - Online participatory media and international
news». Shorenstein Center Working Paper Series, Spring. Accessed on 2 May 2010.
http://cyber.law.harvard.edu/blogs/gems/techjournalism/WORLDWIDECONVERSATION.pdf
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89
the United States could only have responsible foreign policies that truly served the
people’s interests and intentions if the public received quality, objective
international news. I wanted to make a difference. To say that I made no difference
covering China, Japan, Korea, and other parts of Asia to viewers in the United States
and around the world would be overly cynical. But by early 2004 I concluded that my
ability to make a difference on issues that I felt were important was diminishing. In
November 2003 I interviewed Japanese Prime Minister Junichiro Koizumi, focusing
primarily on his decision to send Japanese non-combat forces to Iraq despite
widespread public opposition. Despite being a close ally of U.S. President Bush, Koizumi
said Bush should be doing more to cooperate with the international community. While
this interview was broadcast repeatedly on CNN International, not a single sound-bite
ran on CNN USA» (MacKinnon, 2004: 2).
Editors at the CNN headquarters in Atlanta kept telling Rebecca there had been no time
to show the interview on the national broadcast. However, the truth is that it had been
an excessively quiet day for CNN in America. Editors’ top priority had not been Prime
Minister Koizumi, but rather Michael Jackson, Jessica Lynch, an interview with the then
Secretary of State Colin Powell, a legal decision on homosexual marriages, and so on.
As Rebecca MacKinnon put it: «I understood the CNN USA producers’ perspective: they
are not paid to serve the public policy interest. They are paid to boost the ratings of
their shows, and thus make choices every day in favor of news stories they feel will
keep viewers from changing the channel to competitors such as Fox News. (...) I was
told that the priority of all internationally-based correspondents should be to find ways
to get more stories aired on CNNUSA’s prime time shows. We needed to “serve their
needs” better in order to continue to justify our existence financially. I was told that the
main “problem” with my recent reporting was that my depth of knowledge about
Northeast Asia was “getting in the way” of doing the kind of stories that CNNUSA is
likely to run. It was after this conversation that I began to wonder whether I should
return to the job that was so generously being held for me. (...) I did not feel that the
job remained consistent with my reasons for becoming a journalist in the first place.
Nor were my concerns limited to CNN exclusively; in fact, most TV journalists I knew at
other U.S. networks harbored similar sentiments. Having no debt or dependents of any
kind, I was in a better position than most people to take risks. In March, I took a deep
breath and resigned. I have gone from being a well-compensated foreign
correspondent to being an independent writer, researcher, and blogger» (MacKinnon,
2004: 2).
Rebecca MacKinnon’s story is by all means enlightening, albeit for the opposite reason
of what is going on with transnational channels that attempt to spread their message to
the four corners of the world and which, in this specific case of CNN USDA, comes
alight in the fact that some messages edited in some “remote placein the world, only
with difficulty could be shown internally in the USA. This is because what matters at
national level is the preservation of the good image and “unblemished” politics. As
Sheldon Rampton put it: «Any serious contemplation of the process by which the
United States went to war in Iraq tells us that propaganda is still a powerful force in
shaping public opinion.»
10
Despite Obam
a and his new communication cycle, the truth
is that broadcasting continues to be, still today, the main communication medium,
10
Sheldon Rampton, «Has the Internet Changed the Propaganda Model?» Center for Media and Democracy
– PR Watch.org, 22/05/2007. Accessed on 24 May 2010: http://www.prwatch.org/node/6068.
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which also means that the old propaganda strategies of the decades of the great wars
remain alive in the regional wars of the beginning of the new century. This also means
that not even in the long term, in the longue durée; will the problems of “single
history” and of the new and old geopolitical ethnocentrisms find a solution.
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OBSERVARE
Universidade Autónoma de Lisboa
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 92-101
PUTTING PORTUGAL ON THE MAP
João Ferrão
PhD in geography by the Universidade de Lisboa and
Senior Researcher at the Instituto de Ciências Sociais of the Universidade de Lisboa.
Coordinator of several projects and research networks and consultant in the fields of economic
and social geography, territorial planning, and local and regional development.
He coordinates several studies on evaluation of public policies
for the Portuguese government and the European Commission.
He was a Secretary of State for Land and City Planning
during the 17
th
Constitutional Government.
Abstract
This p
aper argues the need to “put Portugal on the map” in a double sense: in a prospective
way, in order to place the country on the required map(s), something which entails strategic
vision and capacity for action; and in an analytical way to enable us to understand
Portugal from the map(s) it is part of, which presupposes a capacity to analyse and
understand the current state of affairs. By drawing inspiration from the polymorphic vision
on the spatialities of contemporary societies and economies defended by Jessop, Brenner
and Jones (2008), we propose the creation of a unifying reference framework to “put
Portugal on the map”, using a combination of five elements: territory as a geographic
location; territory as a unit of reference of the nation-state; places; geographic scales; and
networks. The polymorphic nature of the spatialities that characterize, or should
characterize, Portugal’s place in the world reflects several, and even contradictory, ethical
values, interests, preferences, and options. Accordingly, the supported polymorphic
spatialities ought to stir up controversy based on knowledge and arguments that are solid
from a theoretical and empirical stance, and should make explicit the objectives and values
they are based on.
Keywords
Geography; Geopolitics; Geoeconomics; Portugal; Territory;
Place; Geographic Scale;
Network
How to cite this article
Ferrão, João (2010) "Putting Portugal on the map". JANUS.NET e-journal of International
Relations, N.º 1, Autumn 2010. Consulted [online] on date of the last visit,
observare.
ual.pt/janus.net/en_vol1_n1_art8
Article received in July 2010 and accepted for publication in September 2010
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Putting Portugal on the map
João Ferrão
93
PUTTING PORTUGAL ON THE MAP
João Ferrão
Putting Portugal on the map: strategic vision and analyti
cal capacity
The idea behind putting a place, region or country on the map is generally associated
with the purpose of conferring it greater visibility, importance, and recognition.
Distinct initiatives, such as joining the European Union, economic diplomacy and
territorial marketing actions, the support given to the internationalisation of Portuguese
companies, participation in international football tournaments cups, tourism campaigns,
or encouragement to participate in science, creativity, and innovation networks, no
doubt contribute to putting Portugal (or parts of it) on the map (or on specific maps).
Albeit with very different results in terms of intensity and duration, all these initiatives
aim to reposition Portugal on various cognitive and power maps on a European, even
world, scale.
However, at the same time, Portugal is continuously being repositioned on those maps
by external agents and processes with exogenous origin and led from the outside: the
global financial crisis, changing international migration flows, pandemics, the relocation
of investment or climate change, to name just a few examples, may contribute to a
profound change of our position on maps marked by spatialities in constant
transformation. So, what does “putting Portugal on the map” mean? Which Portugal
and on which map(s)? And how? On our own initiative, through a proactive individual or
collaborative effort involving national and external players putting ourselves on the
map? Or as a result of an initiative by a third party – to be put on the map?
The expression “to put Portugal on the map” has, in fact, a double meaning: a
prospective one to place the country on the required map(s), which entails strategic
vision and capacity for action; and an analytical meaning to enable us to understand
our country from the map(s) it is part of, which presupposes capacity to analyse and
understand the current situation.
Efforts with a prospective purpose have, so far, been fragmented and, generally
speaking, unarticulated, as they are normally devised from a sectoral perspective to
address specific conjunctures as part of one-off initiatives, programmes, or events. On
the other hand, the multiplicity of used areas of reference, such as the European Union,
the whole of the Portuguese communities scattered all over the world, Portuguese
Speaking Countries, the Mediterranean, Macaronesia, the North Atlantic”, or Mercosul
countries, are almost always associated to specific topics and objectives. Prospective
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João Ferrão
94
exercises normally lack a comprehensive view of the whole that would ensure a more
systemic strategic stance about the country’s position on the world, and on the
envisaged outcome. However, broader perspectives can be found in official documents
(for example, in the Programa Nacional da Política de Ordenamento do Território, or in
the Estratégia Nacional de Desenvolvimento Sustentável ENDS 2015), or in the
interesting works on possible scenarios for the geoeconomics insertion of Portugal and
its regions, which are regularly prepared by the Departamento de Planeamento e
Prospectiva - DPP
1
.
Conversely, from an analytical perspective, we also find that fragmented stances
predominate, mirroring the conventional divisions among fields of scientific knowledge.
Areas as diverse as climatology, geography, political science, economics, or
international relations, attempt to understand the country from the physical, cognitive,
and power maps in which it is inserted, but they do so in an autonomous way, almost
always ignoring external contributions. It is, thus, paramount, that we develop a
broader analytical capacity that is able to scrutinize Portugal from its multiple insertions
within vaster spaces and domains.
A reflective approach to the country requires that we confer a broader meaning to the
expression “to put Portugal on the map”: to propose new futures (strategic vision)
implies understanding the present and, necessarily, the past (analytical capacity); and
to understand the present, both the one we have inherited and the emerging present
(analytical capacity) points to evolution dynamics which, depending on specific cases,
must be fought, inflected, replaced, enhanced or completed (strategic vision). We,
therefore, need a unifying reference framework to help us bring together strategic
vi
sion and analytical capacity. They are, after all, the two sides of the same coin.
1
See http://www.dpp.pt/pages/pub/estudos.php
Figure 1. Changing maps
Fig. 1a. Continental drift
The Economist 24May2010
Source:
http://www.economist.com
Fig. 1b. Europe/Climat changes
2071
Source:
http://www.nonformality.org
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Portugal on the map: a polymorphic view
Contrary to spatial metaphors announcing a “borderless world (Ohmae, 1991), the
“end o
f geography” (O´Brien, 1992), or a “flat world” (Friedmann, 2005
2
), we
increasingly live in a reality that Jessop, Brenner and Jones (2008) call polymorphic,
whereby territory, place, geographic scale and network connect together in a
contingent, sometimes volatile, but decisive manner for the development of
contemporary societies and economies. In fact, security walls alongside borders which
have either been built recently, are being built or whose construction is planned, in
such different regions as North America (Mexico/USA), the Near East (Israel/Cisjordan
and Israel/Egypt), or in Africa (Ceuta/Morocco; Botswana/Zimbabwe), remind us of the
unrealism of the aforementioned spatial metaphors.
By drawing inspiration from the polymorphic vision of the spatialities of contemporary
societies and economies defended by Jessop, Brenner and Jones (2008), we propose
the creation of a unifying reference framework to “put Portugal on the map”,
encomp
assing both strategic vision and analytical capacity, and that includes the
following elements:
i) Territory as a geographic location
Territory as a geographic location influences the development of countries.
The fact of being located in the southern area of the sea front of the European
continent, close to the Mediterranean and in a peripheral position regarding the
whole of Europe, means that Portugal’s territory is inevitably conditioned by its
location. However, that limitation is dynamic and varies along time.
Old Portugal, provincial and rural, that Orlando Ribeiro (1963) described and which
persists on a physical or subjective basis in so many aspects of our collective life,
was characterized by its significant dependence on factors directly connected to the
country’s geographic location. The growing modernization and tertiarization taking
place from the 1960s have contributed to reducing the country’s dependence on
those factors. However, recent changes of a very distinct nature remind us how
geographic location, even now, continues to be important.
2
See Carmo (2010) for a critique of this view.
Fig. 1a: several countries are repositioned in the map of Europe, so that they
can be closer to other countries with which they share common problems. The
United Kingdom, for instance, is placed between the Azores and mainland
Portugal, to be aligned with Southern European countries, due to the worrying
state of public finances affecting all of them.
Fig. 2a: several cities in Northern and Central Europe are repositioned in the
Iberian Peninsula (Stockholm, Oslo, London, and Paris) or even North Africa
(Barcelona, Berlin), becoming closer to locations which currently have the
temperatures forecasted (in a quite speculative way) for those cities in 2071,
according to climate change prospective scenarios.
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As an example, let us highlight the fact that Portugal became politically and
economically more “peripheral” with the expansion of the European Union to the
east, or how its location makes it particularly vulnerable to the effects of climate
change. It can be negatively affected both by the average sea level rise (location
by the sea), and by the intensification of extreme conditions, particularly heat and
draught (location in Southern Europe).
ii) Territory as a unit of reference of the nation-state
The territory as a unit of reference of the nation-state
is also a key element that is
undergoing change.
Portugal’s ancient and stable European border, allows us to clearly define its
internal and external spaces (with the exception of the one-off and irrelevant
episode of Olivença). Accordingly, for Portugal, its territory represents a solid and
unquestionable symbol of affirmation of national sovereignty and of differentiation
from other States. However, here, too, we find recent changes, of a distinct nature
but, nonetheless, significant.
Over the past years, the rigid land border, whose impermeability nurtured,
throughout history, well-known lively smuggling activities, has become porous and
inexistent, as a result of the free movement of people, goods, and capital within
the EU. This fact undermined the importance of our land border in favour of port
and airport infrastructures. Furthermore, it even fostered positive interactions on
the two sides of the border, which were initially encouraged by high investment,
made as part of cross-border European cooperation programmes and, more
recently, by the development of active reciprocated employment pools and flows of
equipment and services of a cross-border nature.
At the same time, the instability of the sea border increased. This is due to the
reduction of our coastal area, which, as a result of erosion and decrease in
sediment deposits on our beaches, may reach, in extreme cases, 20 metres per
year (MAOT, 2010). This value runs the risk of growing substantially if some of the
predictions on the rise of the average sea water level caused by climate change are
confirmed (Santos and Miranda (ed.), 2006).
From a “portulan chart“ perspective that is to say, looking at earth from the sea,
Portugal is actually shrinking…
Nevertheless, at the same time, the country may considerably expand its
jurisdiction over the current 1.7 million square metres of maritime Exclusive
Economic Zone.
The territory as a basic unit of the nation-state is, thus, undergoing change. In
some cases this is due to the functional change of its borders, in others this is
because this line is physically being redrawn.
iii) Places
People
’s everyday lives, as well as those of companies an
d organisations, take
place within the context of specific places.
However, the growing mobility stimulated by sub-urban growth enabled by mass
public transport and generalized use of private transport implies that current living
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spaces tend to be larger and polycentric, associated to areas of residence,
employment, study, consumption and leisure, often quite apart from each other.
Locations and even cities which, until recently, had a relatively compact geography
regarding their direct daily influence on population from neighbouring areas, are
being replaced by functional areas. These are large spaces or constellations of
places where living and proximity forms of socialization, which confer meaning to
the lives of individuals and groups, develop and get consolidated. Simultaneously,
other agglomerations with ageing populations, uncompetitive activities, and fragile
companies become more marginal, undergoing a process of spatial disintegration
that contradicts the physical geography that stubbornly keeps them in the same
space.
Places where everyday life takes place continue to be based on proximity.
However, that proximity increasingly presupposes the intensification and
diversification of forms of mobility, underpinned by a dynamic that reconstructs
centralities and peripheries, thus shaping a changing geography of winner and
looser places.
iv) Geographic scales
Perhap
s never so much as today geographic scales have played such a decisive
role in analysing dynamics, understanding behaviours, and identifying changes. In
this area too, distinct examples abound.
Let us recall, on the one hand, how local and global dynamics increasingly
intertwine, even leading to the emergence of the neologism “glocalization”, made
popular by Robertson (1995). Examples of this growing dialectics between global
and local dynamics, observable in several domains, include: globalisation of
investment and relocation of companies, fair trade of local products and world
markets, climate change and local adaptation strategies, ethnic neighbourhoods,
and globalisation of migrant flows.
But, equally, the forms of multi-scale governance, which are so important in the
context of the European Union, require that we pay attention to the “geographic
scale” component in which the various players international, European
community, national, regional, and local organize themselves and distribute or
share tasks and competences, decisions and initiatives, or use the scales, as
Charnock (2010) described it, to build new and successive forms of hegemony.
Unsurprisingly, Portugal cannot escape these two trends.
Thanks to the visibility it offers, enabling us to identify the analytical scale that is
more appropriate to each phenomenon through zoom-in exercises, the interactions
it allows to detect through multi-scale analysis, and the forms of organization it
permits, as pinpointed in the previous paragraph, the “geographic scale” dimension
and the reading and hierarchy exercises it permits, constitute a powerful source of
intelligibility and power with regard the present and the future of any territory.
v) Networks
We cur
rently live in an increasingly interactive and netw
orked world.
The globalisation of the most varied components of active life financial world,
economy, drug traffic, migration movements, terrorism, media, tourism, social
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98
activism, etc. presupposes an intensification of flows and mobility relying on
networks with extremely variable degrees of organization and duration, which
benefit enormously from the new information and communication technologies and
point to plans, strategies and practices that are increasingly conceived on a global
basis.
More recently, the expansion of services related to Web2.0 (blogs, wikis and social
network sites) enabled the exponential development of online communities,
transforming cyberspace into a huge communication platform involving many
thousands of networks and many millions of people and organizations.
Physical and virtual networks complement and strengthen one another, resting on
strategic connections and players who know how to take advantage of the
enormous potential offered by connective proximity, which may be accompanied,
or not, by the intensification of movement of people, capital and goods.
Our strategic understanding of the spatialities of today’s societies and economies
requires us to know how the several aforementioned components territory, place,
geographic scale and network – specifically combine in distinct contexts. This means we
need to decipher the polymorphic nature of those spatialities according to existing or
desired situations.
For example, the analysis and strategic management of cooperation networks involving
cities scattered around the various member States of the European Union with very
distinct hierarchal positioning within the European urban system mobilizes,
simultaneously, the territory, place, and geographic scale and network components.
The higher the capacity all the players involved have to understand and foster the
polymorphic nature of this complex relations network, the more productive and
powerful they will be.
“To put Portugal on the map” requires a systemic view on those various components
that is able to integrate the spatialities of distinct powers political, economic, and
social. These components are currently taken into account in areas such as geography,
modern and postcolonial geopolitics, and geoeconomics (Cowen and Smith, 2009). This
systemic view must, nevertheless, go beyond these domains and have, as a reference,
the “geographic” relational matrix advanced by Jessop, Brenner and Jones (2008).
This relational matrix involving the territory, place, geographic scale, and network
components has, however, a nature that is, above all, instrumental. It only makes
sense in the light of integrated versions, and is desirably developed from distinct
viewpoints that complement each other. Portugal, as perceived by local communities,
as a national project, as part of the European Union or in the context of global decisions
will mobilize, necessarily, distinct aspects and combinations of the four elements
mentioned above.
The scenario exercises developed as part of ESPON European Spatial Planning
Observation Network on Europe’s role in the world (ESPON 2007a) and on the future of
Europe’s territory by 2030 (ESPON 2007b) which obviously include Portugal
illustrate how important it is that we understand territorial dynamics better, and
consider territorial objectives in politics and policy agendas aiming at building visions
that favour a more promising future.
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Conferring intelligibility and meaning to Portugal by putting it on the
map(s)
The polymorphism underlined by Jessop, Brenner and Jones (2008) does not vary in
time and space only. It also changes according to the perspective and analysis adopted.
This point is particularly important, as it implies accepting that there is no such thing as
a “correct polymorphism” for Portugal, or any other country or area in the world,
associated to each historical and geographical context, able to be identified and
deciphered with precision and objectivity. On the contrary, there are several
combinations of the elements of reference referred to earlier, and these combinations
inevitably mirror distinct, even contradictory, ethical values, interests, preferences, and
choices, both from an analytical and a strategic stance, which means they are subject
to controversy and opposition.
The actual construction of global and contrasting projects in and for Portugal is
manifestly insufficient, reflecting aspects as diverse as the lack of a culture of
interdisciplinarity, the scant dialogue among the scientific, political, entrepreneurial
communities and civil society, and the total absence of stable and credible think-tanks.
The scientific community ought to give the first step by making available for public
scrutiny a research agenda aiming at the collective construction of more integrated and
prospective visions that allow putting Portugal on the map(s) which confer it
intelligibility and meaning.
These responsibility and ambition are inalienable. The use of the extensive collection of
the Janus Magazine and of the Observatory for External Relations that supports it can,
no doubt, help attain this goal.
Figure 2. Portugal on other people’s maps
Fig. 2c. Irrelevant
Portugal
Headquarters of
transnational companies
Source: ESPON 2007a, p. 28
Fig. 2b. Portugal at the
edge
World-map centred on
New Zealand
Source:
http://www.aucklandma
pcentre.co.nz
Fig. 2a. Portugal out of
place
Source: CNN
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100
References
APA (2008). Estratégia Nacional de Desenvolvimento Nacional, ENDS 2015, Lisboa:
Agência Portuguesa do Ambiente.
Carmo, R. M. do (2010). “O Mundo é Enrugado: as Cidades e os seus Múltiplos
Territórios”, Próximo Futuro, Lisboa: Fundação Calouste Gulbenkian, [Em linha],
Disponível em: http://www.proximofuturo.gulbenkian.pt/pdf/O_mundo_e_enrugado-
Renato_Carmo-rev.pdf
Charnock, G. (2010). “The Space of International Political Economy: On Scale and its
Limits”, Politics, 30 (2): 79-90.
Cowen, D. e Smith, N. (2009). “After Geopolitics? From the Geopolitical Social to
Geoeconomics”, Antipode, 41 (1): 22-48.
ESPON (2007a). Europe in the World. Territorial Evidence and Visions, ESPON Project
3.4, results by autumn 2007, Luxembourg: ESPON.
ESPON (2007b). Scenarios on the Territorial Future of Europe, ESPON Project 3.2,
Luxembourg: ESPON.
Friedman, T. L. (2005). The World is Flat: a Brief History of the Twenty-Century, New
York: Farrar, Straus & Giroux. Edição portuguesa: O Mundo é Plano: uma Breve
História do Século XXI, Lisboa: Actual Editora.
Jessop, B., Brenner, N. e Jones, M. (2008). “Theorizing sociospatial relations”,
Environment and Planning D: Society and Space, 26: 389-401.
MAOT (2010). Estratégia Nacional para a Gestão Integrada da Zona Costeira, Lisboa:
Ministério do Ambiente e do Ordenamento do Território.
MAOTDR (2007). Programa Nacional da Política de Ordenamento do Território, Lisboa:
Ministério do Ambiente, do Ordenamento do Território e do Desenvolvimento Regional.
O´Brien, R. (1992). Global Financial Integration: The End of Geography, London: The
Royal Institute of International Affairs.
Ohmae, K. (1991). Borderless World: Power and Strategy in the Interlinked Economy,
New York: McKinsey and Co.
Ribeiro, O. (1963). Portugal, o Mediterrâneo e o Atlântico: Esboço de Relações
Geográficas, Lisboa: Sá da Costa.
Robertson, R. (1995). "Glocalization: time-space and homogeneity-heterogeneity" in M.
Featherstone, S. Lash e R. Robertson (eds.) Global Modernities, London: Sage
Publications: 25-44.
Santos, F. D. e Miranda, P. (Ed) (2006). Alterações Climáticas em Portugal. Cenários,
Impactos e Medidas de Adaptação – Projecto SIAM II, Lisboa: Gradiva.
Sources for Figures: full references
Figura 1a.
http:
//www.economist.com/realarticleid.cfm?redirect_id=16003661
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101
Figura 1b.
http://www.nonformality.org/wp-content/uploads/2007/12/02-large.jpg
Figura 2a.
http://www.cnn.com
Figura 2b.
http://www.aucklandmapcentre.co.nz/assets/resized/img/sm/340/11/22-320-640-240-
480.jpg
Figura 2c.
http://www.espon.eu/export/sites/default/Documents/Publications/ESPON2006Publicati
ons/EuropeInTheWorld/EIW_light_25-3-25008.pdf (p.28)
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102
Notes and Reflections
THE CONCEPT OF INTERNATIONAL CONFIGURATION
THE CONCEPT OF INTERNATIONAL CONFIGURATIONTHE CONCEPT OF INTERNATIONAL CONFIGURATION
THE CONCEPT OF INTERNATIONAL CONFIGURATION
Luís Moita
Full Professor and Director of the Department of International Relations
of Uni
versidade Autónoma de Lisboa.
Director of OBSERVARE, Observatório de Relações Exteriores
and of JANUS.NET, e-journal of International Relations.
He was Deputy Vice-Chancellor of Universidade Autónoma de Lisboa between 1992 and 2009.
In their attempt to observe, understand, and interpret social realities, including,
obviously, internationalized realities per se and as they undergo change, sociologists
resort to more or less well-accepted conceptual tools.
One of these tools is the concept of structure, which is extensively used in everyday
language and in scientific discourse, particularly by the large majority of authors aptly
described as structuralists. The idea of structure appears to correspond to the
endeavour of searching for the framework that confers consistency to the social reality,
which is important to examine beyond its observable forms. This search presupposes
that, in the same way the skeleton supports the group of organs in living organisms; in
human societies we also have a network of relationships and a mesh of interactions
that sustain the social construction.
Let us recall a few examples. In linguistics, structuralists like Saussure were the
forerunners of this type of thought when they defended the concept of language as a
structure, a system of signs. In anthropology, Lévi-Strauss’ structuralism sees the web
of kinship relations as the support of ancient societies. Indeed, in its own way, Marxism
is also a form of structuralism, given that it understands social groups as lying on
relations of production. Several other sciences, such as mathematics or psychology,
resort to structuralist categories in their analyses. In the same fashion, structuralist
theories applied to international relations are also well-known, particularly those
advanced by Immanuel Wallerstein.
Generally speaking, the concept was studied in depth by Jean Piaget
1
, for whom the
idea
of structure comprises three elements: wholeness, transformation, and self-
1
See Piaget, Jean 1970 (1981) Structuralism (Portuguese translation by Fernanda Paiva Tomaz used here),
Lisbon: Moraes Editores: 10-20.
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103
regulation. Above all, a social structure is something singular which represents the
whole, where all the elements that constitute it form a set. This set has properties that
differ from its elements when considered individually. However, this wholeness is not
static, and its dynamism generates transformation processes, develops its own
potential, goes through stages of growth, consumes energy in the process, and,
ultimately, tends to disintegrate. Effectively, these transformation processes end up
causing inevitable disequilibria. This is due to the dissipation of energy (entropy) and
subsequent exhausting of the potentialities, which require the existence of
compensation devices capable of correcting disequilibria through self-regulation
mechanisms. According to Piaget, those three elements are vital to our understanding
of the idea of structure: the creation of a coherent whole, a capacity to adapt and
transform, and the existence of tools to readjust the whole.
The concept of system, very much present in distinct scientific fields, and at the core
of a vast number of theories, stands quite close to that of structure. In the field of
international relations, systemic analyses have become widely used, as well as the
expression “international system”, even in non-scholarly language. Systems theory has
been used in several interpretations of the internationalisation processes. As Morton
Kaplan earned fame for his inventory of possible international systems
2
, Kenneth Waltz
took
this theme to the sphere of “realist” classical thought by applying systemic
theories to the study of international relations, which granted him the classification of
“neorealist”
3
.
Returning to the concept of system per se, among other in-depth studies on the topic,
one can emphasize the work of Georges Lerbet
4
. In his view, system adds the notion of
interaction with the milieu to the idea of structure, which translates, basically, into the
exchange of energy between the structure and the environment surrounding it.
Between the dynamic wholeness in question and what surrounds it (the
“surroundings”), a regular exchange of interactions occurs, a two-way flow of energies
where we indeed find the idea of system that results from this new mixture of structure
plus network of interactions. Systems can be closed (like those in machines) or open
(such as those in living beings, either biological or social ones). In the case of the
latter, the exchange of energies can take up several forms, such as, for instance,
material flows or information flows. For some authors, the analysis of systemic
processes can be done according to the cybernetic model of input, output and
feedback, through an action and reaction complex.
The truth is that specialists almost imperceptibly slide from the concept of structure to
that of system in the vocabulary they use, as if the two concepts were synonyms.
Often, structure is given a predominantly static meaning, whereas system is presented
as an essentially dynamic meaning. One just has to read the book that is probably the
most complete work on the application of the concept of system to international
relations, authored by Michael Brecher
5
. He writes that “a system contains,
2
See Kaplan, Morton (1957). System and Process in International Politics. New York: John Wiley.
3
Waltz, Kenneth (2002). Theory of International Politics (translated from English into Portuguese by Maria
Luísa Felgueiras Gayo), Lisbon: Gradiva.
4
See Lerbet, Georges (1986). De la
structure au système: essai sur l’évolution des sciences humaines.
Éditions Universitaires: 18-21. See also, by the same author, Approche systémique et production de
savoir, Paris: L’Harmattan, 1993.
5
Brecher, Michael (1987) “Système et crise en politique internationale” in Korany, Bahgat (org) Analy
se
des relations internationales, Québec: Gaetan Morin Éditeur / Centre québécois de relations
internationales.
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104
simultaneously, static and dynamic elements. The structure refers to the manner
players are placed in relation to one another. The core variables are the number of
players, and the distribution of power among them. The process designates the
interaction networks that exist among players in a system. The core variables of the
interaction are type, identified with the continuum conflict/cooperation, and intensity,
which reflects the volume of interactions during a given period of time. There is, thus, a
link between structure and process: each structure has an interaction process; and a
structure creates and maintains regular interactions” (83)
6
.
Now that we have referred to these two concepts of structure and system, perhaps our
preference goes to a third one, developed by the German sociologist Norbert Elias: the
concept of configuration: Aiming at overcoming the dilemma presented by a sociology
anchored on human beings as individuals, versus a sociology that sees human beings
as societies, he advanced the word “configuration” to describe the situation where the
multiform relationship among individuals in a interdependence environment takes
place. This brings about a set of tensions, where not only minds but people interact as
a whole and where reciprocal actions and reactions occur
7
, regardless of the level of
relat
ionship.
When explaining the intellectual tool which the concept of configuration represents,
Elias provides detailed examples. To demonstrate his point, he presents the situation of
four men sitting at a table playing cards, precisely forming a configuration, given that
among them there is an obvious relation of interdependence: each person’s game
depends intrinsically on the game of the others. However, Elias then adds that the
word applies “both to relatively restrict groups, and to societies formed by thousands or
millions of interdependent beings”
8
. In this sense, a school class, a therapeutic group,
an urban conglomeration, a nation… represents configurations, thanks to the
interdependence networks which form them.
Accordingly, the word configuration is appropriate to describe very distinct realities,
ranging from the small group of card players to the international system.
As a side remark, one can mention that this proximity of ideas game,
internationalization brings to mind the application of game theory to the analysis of
international relations
9
, not to mention the metaphor of the “grand chessboard”
Brzez
inski chose as the title of his famed book
10
.
One of the merits of this concept developed by Norbert Elias is to remind us that large
social groups, obviously collective as they are, do not cease to be human. The
anonymity of multitudes must not make us forget that they are formed by individuals,
and in themselves represent a whole.
6
See also ibidem, page 82: “An international system is formed by a set of players who are placed in a
configuration of power (structure), involved in regular interaction networks (process), separated from
other units by a domain’s functional borders and whose behaviour is subjects to the internal (context) and
external (surroundings) constraints of the system”.
7
See Elias, Norbert (1986). Qu’est-ce que la sociologie? (translated from the German by Yasmin Hoffman),
Paris: Éditions de l’Aube: 154-161. ‘Individuals’ and ‘society’ are not two objects living separately, as the
current use given to the words may lead us to believe. In fact, they are distinct, yet inseparable, levels of
the human universe” (156).
8
Op. cit.: 1
58.
9
The work Rusconi, Gian Enrico (org.) (1989), Giochi e paradossi in politica, Torino: Einaudi, is particularly
interesting.
10
See Brzezinski, Zbigniew (1997) The Grand Chessboard: American Primacy And Its Geostrategic
Imperatives, New York: Basic Books.
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105
There is a field where this viewpoint is particularly clear: international relations. We are
accustomed to considering States as privileged, even exclusive, agents of those
relations. As we know only too well, we are now forced to add the roles of multiple
players. However, the role of individuals as global players must also be included in this
new inventory, as they interact powerfully with collective players. Let us recall
contemporary individuals like Mikhaïl Gorbatchev, Karol Woitila, or Nelson Mandela and
the influence they imparted in the development of world events. To counteract a
discourse so often exclusively centred on the game of “powers”, it is useful to
complement analysis with personal decisions and individual influences. By reinforcing
the importance of people as individuals, this perspective allows us to “humanise” our
observation of international relations.
Furthermore, the sociology of large human groups appears, thus, committed to
including the intersubjectivity dimension in its analyses. The concept of configuration
comprises this complex crossing of interdependences, where individuals-in-
interpersonal-relationships and societies attain consciousness.
By inc
luding multiple scales, the notion of configuration points to these manifolds
platforms of communication and interaction where social events take place, and where
the whole is greater than the sum of its parts. In the same way a concert performed by
an orchestra is not merely the superimposition of the various instruments that form it,
presupposing a common denominator where each element is integrated at a higher
level, in social configurations there is equally a surrounding wholeness that is delimited
by the dense network of interactions and capable of adding meaning to each of its
components.
In short, the concept of international configuration, perhaps even more than that of
structure or system, may be particularly appropriate, as a mode of representation, to
describe world reality in its various dimensions: a dynamic wholeness subject to major
transformations and able to balance its critical disequilibria by resorting to correcting
mechanisms; change and interaction processes expand within it, creating networks of
interdependence where individuals play relevant roles.
References
Brecher, Michael (1987). “Système et crise en politique internationale” em Korany,
Bahga
t (org) Analyse des relations internationales, Québec: Gaetan Morin Éditeur /
Centre québécois de relations internationales
Brzezinski, Zbigniew (1997). The Grand Chessboard: American Primacy And Its
Geostrategic Imperatives, New York: Basic Books
Elias, Norbert (1986). Qu’est-ce que la sociologie? (traduzido do alemão por Yasmin
Hoffman), Paris: Éditions de l’Aube
Kaplan, Morton (1957). System and Process in International Politics. New York: John
Wiley
Lerbet, Georges (1986). De la structure au système: essai sur l’évolution des sciences
humaines. Éditions Universitaires, nomeadamente: 18-21
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
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The concept of international configuration
Luís Moita
106
Lerbet, Georges (1993). Approche systémique et production de savoir, Paris:
L’Harmattan
Piaget, Jean (1981) O estruturalismo, (tradução portuguesa de Fernanda Paiva Tomaz),
Lisboa: Moraes Editores
Rusconi, Gian Enrico (org.) (1989), Giochi e paradossi in politica, Torino: Einaudi
Waltz, Kenneth (2002). Teoria das Relações Internacionais (traduzido do inglês por
Maria Luísa Felgueiras Gayo), Lisboa: Gradiva
How to cite this note
Moita,
Luís (2010). "The concept of international configuration". Notes and Reflections,
JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010. Consulted [online] on date
of last visit, observare.ual.pt/janus.net/en_vol1_n1_not1
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Notes and Reflections
THE ROLE OF PORTUGAL IN EURO-LATIN AMERICAN RELATIONS
Nancy
Elena Ferreira Gomes
PhD student in International Relations at Universidade Nova de Lisboa
and scholar of the Calouste Gulbenkian Foundation.
Lecturer at Universidade Autónoma de Lisboa.
The necessary “new international order” that everyone is calling for makes us reflect
about the role Europe may play in the post-crisis world and the strategy that needs to
be adopted to build that order.
Among the challenges that the “New Europe”
1
has to address, the crucial need to define
a Glob
al External Policy steps to the fore. As one of its objectives, this policy may
consider the establishment of a strategic partnership with Latin America anchored on
common values and on the sharing of common interests which, due to its non-
exclusivity, may act as an alternative axis. At the Sixth European Union-Latin American
and Caribbean Summit, which took place in Madrid this year
2
some steps were taken in
that direction.
Together with Spain, Portugal emerges as a legitimate intermediary, as it stands at
both ends. This fact implies the need to conciliate national interests with those of the
European Union.
Portugal and Latin America
The relationship between Portugal and the Americas was, for a long time and almost
exclusively, restricted to the United States in the north, and Brazil in the south.
The 1974 April Revolution and, later, the adhesion of Portugal to the European
cooperation/integration zone, led the democratic government to review its position
1
The Europe suggested by the Treaty of Lisbon.
2
In Madrid, the negotiations EU MERCOSUL were resumed with a view to creating a free trade zone; the
creation of the Eurolat was announced, and the creation of a Mechanism for Investment in Latin America
in the value of €125 million by 2013 was approved.
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108
regarding Latin America. In effect, the European participation in the peace process in
Central America in the 1980s, the establishing of regular European Union Rio Group
meetings and of Ibero-American summits, the joint meetings in the framework of the
United Nations General Assembly, and the development of privileged economic and
political relations between the EU and the Southern Common Market (MERCOSUL), led
to the creation, in little over a decade, of a strong network of exchanges and common
interests. Portugal, due to its condition as an Iberian country, its historical association
with the largest regional power in South America Brazil - and the weight of the
Portuguese community in Venezuela as the second largest in Latin America, could not,
for obvious reasons, stay out of this process.
On the other hand, the return to democracy of countries located mostly in the southern
part of Latin America fostered important advances in the area of political agreement
and regional cooperation and encouraged the region to diversify its relations with
Europe, Asia and Africa.
In the first instance, as mentioned earlier, it was historical and cultural links with Brazil
and Venezuela that determined the clear preferences of Portugal, mostly in economic
and political terms, in the region. Later on, Portuguese interests in the region extended
to other fields.
Presently, the relationship between Portugal and Latin America is going through a very
dynamic stage. Accordingly, in the economic and trade sectors, Portugal’s exports to
Latin America amounted to around 426 million Euros in 2008, whereas imports stood at
1.460 million Euros in the same year. The main destinations of exports are Brazil,
Mexico, Argentina, Chile, Venezuela and Cuba, while the main products are machines
and mechanical equipments, textiles, common metals, plastics, cork, chemical
products, medications, paper pulp, vehicles and other transport equipment, wine and
olive oil. As for Portugal’s imports, the majority of products, mostly foodstuffs and
fuels, come from Brazil, Mexico, Argentina, Colombia, Chile, Uruguay, Peru, Venezuela
and Cuba.
3
Still
in 2008, and according to data provided by the Ibero-American General Secretariat
(SEGIB), Portugal channelled to Latin America around 2.5 million Euros in cooperation
projects, and diversified the destination of that aid in an unprecedented manner,
making it reach ten new countries. As we can see, funds ceased to be channelled
exclusively to Brazil and were geographically spread over ten new receptor countries,
with Argentina, Venezuela and Uruguay receiving the largest share.
In the political sphere, Portugal’s various governments have been following attentively,
and with interest, the political reforms implemented over the last few years in the
various countries in the area, in addition to using the Ibero-American summits as a
means to strengthen bilateral relations with countries in the region, both in political and
other terms. One example, among several, was the signing of an agreement for
cooperation in the areas of tourism and air transport, including a memorandum of
political agreement between Portugal and Mexico in November 1996, on occasion of the
6
th
Summit in Chile.
3
According to data made available by IPDAL, and which is kept on file.
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The European Union and Latin America
Within the EU, it as positively accepted, right from the onset, that the accession of
Spain and Portugal implied, and still does, the increased attention of Europe towards
Latin America.
The point of departure was the Joint Declaration of Intentions (a Declaration Annexed
to the Treaty of Accession of 12 June 1985), a demonstration of political will which
confirmed the importance given to links with Latin American countries. The Declaration
reinstated the decision to strengthen economic, commercial and cooperation relations
and suggested some collaboration measures and the economic and commercial sectors
where it would be possible to intensify and reshape relations. Subsequently, the Council
of Ministers of Foreign Affairs of the European Community published a document titled
“European Union New Orientations for relations with Latin America”. The “new
orientations” established a new conceptual and juridical framework for relations
between the two regions, as well as the necessary mechanisms for strengthening them.
On 18 December 1990, the Council of Ministers of the European Community approved
the document titled “New orientations for cooperation with Latin America and Asia in
the 1990s”, which aimed to address the challenges facing relations between those two
regions, in the international scenario that had, meanwhile, emerged. Besides affirming
environmental issues as one of the objectives of that cooperation, the document set out
the so-called “democratic clause” as a general rule, a mechanism that confers the
European Community the possibility of restricting its cooperation to humanitarian
issues should a particular country fail to respect accepted rules of democracy or the
principles stated in the Universal Declaration of Human Rights (Gomes, 1999: 175).
Afterwards, as part of the 1994 strategy for Latin America of the Council of the
European Union, and the subsequent 1995 statement of the Commission, the idea that
it was necessary to built a relationship of “association” with Latin America was brought
forward, as a means to improve the quality of that relationship. These papers
underlined the political vision of the EU regarding the various challenges posed by Latin
America at the time, such as international economic insertion, impulse to integration,
state reforms and the need to take notice of basic social needs (FRERES and
SANAHUJA, 2006:49).
Presently, the European Union (EU) has bilateral or multilateral cooperation agreements
with all Latin American countries and groups, including Cuba.
4
Recent
ly, the EU has signed more ambitious agreements that envisage, over time, the
establishment of free trade zones (for instance, with the MERCOSUL, with Mexico and
Chile and, very recently, with Peru and Colombia, and with Central America as a
whole). There has been a permanent contact with the Rio Group since 1990.
In 1999, the First EU-Latin America and Caribbean Summit took place, establishing a
bi-regional strategic partnership which was further consolidated in the summits that
followed, the last of which took place in Madrid last May.
Despite disagreements between Europeans and Latin Americans with regard to an
increased opening of the latter to European industrial products, and the non-tariff
barriers imposed by the former towards their agricultural products, the EU is currently
4
The admittance of Cuba to the Rio Group was approved in 2008.
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110
the second largest commercial partner of Latin America, and the first commercial
partner of MERCOSUL and Chile. According to data published by the European
Commission, the volume of trade with Latin America has more than doubled since the
beginning of the decade. Accordingly, in 2009 the trade of goods with Latin America
amounted to 71 thousand million Euros with regard to imports, and to 63.4 thousand
million Euros in exports (6% of the EU’s total external trade). As for services trade,
imports amounted to 19 thousand million Euros and exports topped 28 thousand million
Euros, representing, respectively, 4.35% and 5.44% of the world’s trade exchanges.
The EU’s direct investment in Latin America was 275.4 thousand million Euros. The EU’s
trade balance is negative with respect to goods and shows a surplus in the case of
services.
The role of Portugal in Euro-Latin American relations
Regarding Latin America, and since its participation in the Conference of San Jose I in
1984,
Portugal was a de facto member of the European political cooperation in issues
related to Latin America. Accordingly, during the Portuguese presidency of the Council
of the European Union in 1992, a third generation agreement was signed (framework
cooperation agreement) between the European Union and Brazil. At the same time,
the meeting between the Community and the Rio Group took place in Santiago, Chile.
At the end of the Eighth San Jose meeting in Lisbon on 24-25 February 1992, the two
regions issued a political declaration that expressed the direct relationship between
democratization, economic development and social justice.
As part of the Portuguese presidency of the European Union in 2007, EU institutions
established an Agreement for Strategic Association with Brazil, thus acknowledging the
growing importance of that country at both regional and world level. The EU’s interest
for the “emerging power” appears to effectively conciliate Portugal’s national interests
with those of the EU.
In the post-crisis world, and as Latin America shows positive signs towards economic
development and democratic consolidation, the Europe growth challenge may
effectively find an answer in the diversification of its interests and decentralization of its
attention to all States in the region. This way, Portuguese investment in Latin American
countries and in projects, such as the creation of an Ibero-American Community of
Nations, is justified, not only due to the national interests of Portugal in the region, but
also due to the necessary strengthening of its negotiating clout in a Europe that may
include in its strategy the creation of a true partnership with Latin America. The role of
Portugal in Euro-Latin American relations appears to be that of facilitator of that
strategy
References
Comissão Europeia (26 Maio 2010). “Principais dados sobre o comércio entre a UE e a
Améric
a Latina”. In Comércio Newsletter [Em linha]. [Consultado em 26-05-2010].
Disponível em: http://trade.ec.europa.eu/eutn/psendmessage.htm?tranid=382
1
GOMES, Nancy (1999). “Europa e América Latina: a cooperação interblocos”. Revista
Portuguesa de Instituições Internacionais e Comunitária:161-198
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The role of Portugal in Euro-Latin American relations
Nancy Gomes
111
SEGIB (2009). Relatório da Cooperação Sul-Sul na Ibero-América. [Em linha].
[Consultado em 26-05-2010]. Disponível em: http://segib.org/programas/informe-
2/?lang=pt-pt
How to cite this note
Gomes, Nancy (2010) "The role of Portugal in Euro-Latin relations". Notes and Reflections,
JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010. Consulted [online] on date
of last visit, observare.
ual.pt/janus.net/en_vol1_n1_not2
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Vol. 1, n.º 1 (Autumn 2010), pp. 112-114
Notes and Reflections
HARD, SOFT OR SMAR
T POWER:
CONCEPTUAL DISCUSSION OR STRATEGIC DEFINITION?
Brígida Rocha Brito
PhD in African Studies by ISCTE-IUL,
Professor in the Department of International Relations of
at Universidade Autónoma de Lisboa (UAL), Deputy Director of JANUS.NET.
Researcher at OBSERVARE (UAL) and at Centro de Estudos Africanos (ISCTE-IUL)
The reflection presented here summarizes the discussions around conceptual
differences, advantages, and risks associated with strategies inherent to Hard Power
and Soft Power, as well as the emergent concept of Smart Power. The opportunity for
this reflection was provided by the participation in the conference “Hard Vs. Soft Power:
Foreign Policy Strategies in Contemporary International Relations” organised by the
Academy for Cultural Diplomacy, at Cambridge University, in June 2010.
The discussion around the concepts of Hard and Soft Power (Pamar et Cox, 2010) is not
a recent one and has been largely explored by the academic community in Thematic
Meetings in the scientific areas of international relations. There are several authors,
including the distinguished Professor Joseph Nye, Janice Bailly Mattern, and Judah
Grunstein, who have analysed these concepts in great detail based on real examples,
and using the United States of America as a common reference.
It appears to be generally agreed that Hard Power consists of the capacity, displayed
by a country, to reach specific objectives through the use of physical force or economic
influence, often recurring to military force, in an uncertain, though eventually effective
manner. On the contrary, Soft Power (Nye, 2007) anticipates action through mediation
and persuasion, which implies the adoption of strategic principles that combine
symbolic or cultural reference elements with political or ideological values that reinforce
leadership.
According to reference literature, the main difference between the two concepts
appears to lie on the appeal to responsible and liable intervention characteristic of Soft
Power, versus the simple imposition by force of Hard Power. Soft Power opens the way
to new negotiation perspectives according to new horizons: international relations tend
to improve from the merging of several factors presented in an interrelated manner by
JANUS.NET, e-journal of International Relations
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Hard, soft or smart power: conceptual discussion or strategic
Brígida Rocha Brito
113
Ambassador Pekka Huhtaniemi
1
who defines them as the "three Ds" in Hard Vs. Soft
Power: Foreign Policy Strategies in Contemporary International Relations”, a meeting
organized by the Academy for Cultural Diplomacy, held at Cambridge University in June
2010: Diplomacy; Defence; and Development. Soft Power, indeed, allows the merging
of the three as it promotes: diffusion of social and cultural values that are essential to
progress at the international level; the creation of social networks that facilitate
exponential increases in human contact and the development of communication at
world level; the empowerment of women, by recognizing their power to informally
promote peace, prosperity, and security; the activity of civilian organizations in the
mediation of conflicts and development of peace.
According to Philip Dodd
2
, Soft Power is
defined as a way of being tendencially free,
democratic, and open, which, naturally, has political and economic implications. This is
clearly expressed in Barack Obama's rhetoric. When one speaks of Soft and Hard
Power, the ideas of peace building and peacekeeping are implicit, which gives it a
strategic meaning for intervention, rather than a simple conceptual connotation. Jack
McConnell
3
approaches this topic establishing a difference between peacebuilding and
peacekeeping. He recognizes the former essentially as a national strategy, which may
be influenced by international forces, and associates the latter, from a methodological
perspective, with the involvement of civilian society in the search for stability, a task
accomplished by all actors rather than imposed by a few. In that context, Hard Power
may be, under certain circumstances, an unavoidable resource in peacebuilding
4
.
According to Hubertus Hoffman,
5
the building and keeping of peace follow their own
codes, which control the actions of the different players involved in these processes.
These codes imply: 1) defining of a cost-success relationship, primarily in situations of
tension and conflict; 2) focusing activity on the location, defining partnerships with
local players, and reinforcing autonomy; 3) conceiving double strategies, including
actions of Hard and Soft Power, diversifying possibilities through an approach that
Hoffman defines as intelligent, close to the idea of what is designated as Smart Power;
4) avoiding analysis radicalisation and recognizing prior mistakes as a step to prevent
them in the future; 5) opening the dialogue and debate in order to find more solutions
on the ground, mainly at the civilian level, of innovative and alternate nature in their
modus operandi; 6) promoting respect for human beings and valuing human rights
through tolerance and respect.
1
H. E. Ambassador Pekka Huhtaniemi, Finnish Ambassador in the U.K, conference participant who
presented “The Finnish Approach to Hard and Soft Power” at the “Hard Vs. Soft Power: Foreign Policy
Strategies in Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge
University, June 2010.
2
Professor Philip Dodd, a guest professor from the University of the Arts London, and a participant who
presented “A soft power constellation: China, US and India in the 21
st
century” at the Conference “Hard
Vs. Soft Power: Foreign Policy Strategies in Contemporary International Relations”, Academy for Cultural
Diplomacy (org), Cambridge University, June 2010.
3
Jack McConnell, former Prime Minister of Scotland, who presented the paper” Peacekeeping or
Peacebuilding: shifting the balance?” at the conference “Hard Vs. Soft Power: Foreign Policy Strategies in
Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge University,
June 2010.
4
Bill Paker, Professor at Kings College London, who presented “The role of military force in the modern
world” at the Conference “Hard Vs. Soft Power: Foreign Policy Strategies in Contemporary International
Relations”, Academy for Cultural Diplomacy (org), Cambridge University, June 2010.
5
Dr. Hubertus Hoffmann, President of The World Security Network, who presented “Codes of tolerance as
soft
factors of peace-making” at the Conference “Hard Vs. Soft Power: Foreign Policy Strategies in
Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge University,
June 2010.
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Hard, soft or smart power: conceptual discussion or strategic
Brígida Rocha Brito
114
It is in this sense that, in the conceptual discussion, mainly considering the advantages
and risks of the above mentioned concepts (Hard and Soft Power) when strategically
applied to specific cases, a new concept emerged: Smart Power which, not amounting
to the sum of those two prior ones, recognizes their potential, and combines human
and knowledge dimensions. This concept is usually identified with the Obama
Administration, which, contrary to the policies of the previous Bush administration,
clearly dominated by the principles of Hard Power, still attempts to reinforce the values
of Soft Power.
Smart Power, a concept developed in 2003 by Joseph Nye and later adopted by
politicians and academics, requires the adoption of intelligent policies which combine in
a harmonious, and often subtle, manner, elements of Hard Power with actions typical of
Soft Power, allowing for more effective and successful results (Nye, 2007). This new
concept values the importance of acting intelligently, determining action in function of
specific needs: national and international context; cultural characteristics, current
political system; economic influences. However, more than any other prior model, this
one includes a strategic dimension, as it is driven by action that involves all, forces the
shaping of partnerships at different levels of intervention, in the concept of global
partner, and values different participation. Following some of the principles of Soft
Power, Smart Power avoids some of the massive deployments of military forces and
follows a diplomatic approach to the resolution of conflicts. It creates conditions for the
development of new opportunities and the redefinition of integrated sustainable
strategies, as they generate autonomy. At the international level, the concept of Smart
Power appears to be gaining support and catching the attention of politicians,
academics, and strategists.
References
Bially Mattern, Janice (2007). «Why soft power isn’t so soft». In Berenskoetter et al
(ed), P
ower in World Politics. London: Routledge
Nye, Joseph (2007). “Smart Power”. In The Huffington Post [online]. [Accessed on 20
July 2010]. Available at http://www.huffingtonpost.com/joseph-nye/smart-
power_b_74725.html
Parmar, Inderjeet et Cox, Michael (ed) (2010). Soft power and US Foreign Policy.
Theoretical, historical and contemporary perspectives. London: Routledge
How to cite this note
Brito, Brígida (2010) " Hard, soft or smart power: conceptual discussion or strategic definition?".
Notes and Reflections, JANUS.NET e-journal of International Relations, N.º 1, Autumn 2010.
Consulted [online] on date of last visit,
observare.
ual.pt/janus.net/en_vol1_n1_not3
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Critical Review
Noya, Javier (2007) Diplom
acia Pública para el siglo XXI. La gestión
de la imagen exterior y la opinión pública internacional. Madrid: Ariel,
469 págs.
by Marco António Baptista Martins
PhD in International Relations by Instituto Superior de Ciências Sociais e Políticas.
Academic and Researcher in the field of International Relations.
The author of the book Diplomacia Pública para el siglo XXI, Javier Noya, is a
researcher at the Real Instituto Elcano in the fields of external image and public
opinion, in addition to being a Sociology Professor at Universidad Complutense and of
Public Diplomacy at Escola Diplomática (School of Diplomacy). The study undertaken by
Javier Noya is of major importance to all those who are analysing or following up the
changes that have been taken place in the international area, more precisely in the
area of diplomacy and of international relations. It must be pointed out that the issue
of public diplomacy had its origins back in 1965, thanks to diplomat Edmund Gullion,
dean of the Fletcher School of Law and Diplomacy of Tufts University, and to Edward
Murrow, a CBS journalist and head of the United States Information Agency during the
Kennedy administration.
Whereas, in the past public, diplomacy was a mere propaganda tool, currently it aims
to promote national interest, by understanding, inform about and influencing external
matters. In this sense, public diplomacy sums up all activities of external
communication targeted not only at the elites or opinion-leaders, but also at public
opinion at large, and which, in the long-term, aim to influence positively the image and
perception of a country. It must be stressed that the main goal of public diplomacy is to
indirectly influence the behaviour of an external government, exerting influence on the
attitudes of citizens through information, education, and culture.
Javier Noya chose to divide his book into six parts. The first refers to external image
and its management, interlinking the external image actions with the country brand as
an integral strategy that encompasses the economic, commercial, and tourist
dimensions, besides political aspects, and as if dealing with a product to be sold as a
reaction to the globalisation process.
In the second half, the author enters the theoretical and conceptual field of public
diplomacy, associating it with the soft power theory proposed by Joseph Nye. The latter
envisages two forms of public diplomacy; direct, and indirect. With regard to direct
public diplomacy, it adopts a three-dimensional approach, as it covers daily
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communication, strategic communication, and the development of relations in terms of
their durability. Concerning the indirect form, it must be understood as meaning the
role of live television, the positioning of the corporate fabric in the market, and
everything encompassing culture, ranging from the British Council and the Camões,
Cervantes, and Confúcio Institutes, to cinema, theatre, and literature.
In the third part of his book, titled “Estados Unidos, de la Guerra Fría a la Guerra de
Irak”, Javier Noya focuses his attention on the image portrayed by the United States
regarding Europe and the Arabic world, in particular the impact of the Bush
administration on the diplomatic front. In this part, the author studies the role of public
diplomacy in the fight against international terrorism after September 11, such as the
STARS strategy, which corresponds to the following:
- S: stimulate the awareness of relevant players in the USA about the anti-
Americanism issue and corresponding consequences;
- T: transform north-American attitudes that may be aggravating the problem;
- A: accentuate the positive qualities of the United States and its contribution to the
international community;
- R: recruit corporate leaders in world strategic markets so that they can establish
bridges based on mutual respect;
- S: stand as a link between the private sector and the North-American government’s
public diplomacy.
With regard to part four, Javier Noya examines European power, specifically the
examples of the United Kingdom, France, and Germany. In what concerns the United
Kingdom, the author analyses not only the impact of 9/11, but also focuses his
attention on the image of the country after the intervention in Iraq, presenting
examples of campaigns that act as stabilising instruments in image recovery among the
population. Besides, public diplomacy should serve the eight strategic objectives of the
Foreign Office, such as: (1) a world free of global terrorism and mass destruction
weapons; (2) protect the United Kingdom from illegal immigration, drugs trafficking,
and international crime; (3) promote an international system based on respect for the
rule of law; (4) build a safe and effective European Union; (5) foster economic interests
in an open and global economy; (6) encourage sustainable development anchored on
democracy; (7) guarantee security and energy supply; (8) secure the safety and good
government of British territories overseas.
As for France, the author stresses the elitist image as a synonym of luxury and
“liberating power” under the motto “liberty equality, fraternity”. According to the Legros
report, France should undertake the following path: (1) strengthen the knowledge of
foreign languages and cultures; (2) undertake an active policy in the exchange of
students and scientists; (3) change the attitudes of political and economic elites in
order to change the negative image. In the neighbouring country Germany, the public
diplomacy strategy consists, above all, in defending the following: (1) act as a booster
of the European Union; (2) compromise, at a global level, in finding solutions for
political, economic, and ecological crises; (3) open up to the world in the fight against
racism and xenophobia; (5) affirm itself as a land of ideas and research; (6) promote
history in terms of music and popular art, and foster sports and fashion: (7) stand out
as a land where life can be enjoyed.
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The fifth part focuses on European Union cases and on the soft power carried out by
transnational players, such as international organisations and Non-Governmental
Organisation (NGOs). It must be pointed out that the European Union does not have a
public diplomacy and that, according to specialists, its increased presence in the
international arena is necessary to improve its image. However, despite not having a
specific public diplomacy, it ends up exercising a series of public diplomacy activities,
such as having delegations in EU countries, the external actions carried out by the
Directorates-General for Education and Culture, the Euro-Mediterranean Conference,
and the intercultural dialogue programmes of the directorate-general for education and
culture. In the face of this, it is equally believed that the European Union unequivocally
needs a public diplomacy and a positioning strategy as a humanitarian power, since it
funds around 70% of all humanitarian aid, which, by analogy, should sell itself as a
“global alliance of democracies”, and take advantage of its capacity for regional
integration thorough the promotion of “region-building” and acceptance of its cultural
diversity, ranging from culture to politics. With regard to the soft power exercised by
transnational players, the role of the United Nations stands out, as it is viewed both as
a universal organisation, particularly with regard to its General Assembly, and as an
individual association, as illustrated by its Security Council. Besides the United Nations,
Javier Noya touches on the issue of the legitimacy of NATO and of its role, given that it
has a public diplomacy department set up in 1999 on the occasion of the Kosovo crisis.
This department includes: (1) an academic affairs unit; (2) television and radio studios;
(3) a network of officers in member countries; (4) information offices in Kiev and
Moscow; (5) an integrated data service; (6) programmes such as the Committee for
Modern Society Challenges; (7) publication of the NATO Review. In the specific case of
NGOs, their humanitarian stance through promotion and defence of universal values
among the public stands out.
Finally, the sixth and final part deals with the image of Spain abroad, in which the
author describes, for almost one hundred pages, the inclusion of Spain in Europe and in
the world, from Franco to current times. At the end, he delineates a public diplomacy
strategy for the country as part of the global objectives of defence of the Brand Spain,
with ten measures to implement such aspiration: (1) strengthen coordination among
inter-agencies; (2) set up information and strategic services within each agency with
analysis departments; (3) increase the culture of image mediation; (4) carry out
market segmentation and, in addition, identification of countries; (5) reset objectives;
(6) carry out training sessions in marketing and communication; (7) develop digital
marketing, such as the Internet and television; (8) conduct cultural actions externally;
(9) organise internal audience awareness raising sessions on public diplomacy; (10)
reinforce coordination among central administration sectors.
In effect, public diplomacy must be understood as follows: (1) short-term (hours or
days), when the management of news is done as a reaction to events, and in a way
that reaffirms strategic objectives. Events are not brought forward, rather, answers to
hypothetical scenarios are prepared in advance; (2) medium-term (weeks or months),
whose strategic communication intends to actively influence the information agenda, by
making things happen or by organising strategic activities to increase visibility and
improve the valorisation of a country. This has to do with the strengthening of
messages that affect perceptions; (3) long-term (years), in the context of building links
to create and nurture social and cultural relations between countries and among
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118
countries, and which are interesting from a strategic viewpoint and where our own
values are acknowledged. Precisely, the management of news requires government
communication professionals able to react, agile in their relations with the media, in the
face of smears campaigns. Strategic communication requires medium-term planning
with imaginative capacity to conceive and develop activities that can compete for public
opinion from the exterior. It resorts to a network of intermediaries who collaborate
without identifying themselves as participants. Relation building is built on by an entity
or institution that is far from the political sphere in order to increase the trust it may
generate. It requires the involvement of professionals with experience of the civil
society, corporate marketing, NGOs, political parties, and trade unions.
With effect, this is a book whose reading is strongly recommend, for its scientific and
academic quality, and for being a guide for implementing public diplomacy, as the latter
is presented as an instrument with an international dimension. One of the aspects that
perhaps Javier Noya failed to analyse is the growing role of public diplomacy combined
with the smart power exercised by the Popular Republic of China in a multilateral
perspective, particularly after September 11.
It must equally be noted that, in the case of Portugal, despite the fact it was not
analysed in this book, public diplomacy is still at an embryonic stage. This despite the
efforts of the Ministry of Foreign Affairs to implement it in the context of external policy
and corporate strategy abroad, in an attempt to identify niche markets with the
support, among others, of the Camões Institute and the Agência para o Investimento e
Comércio Externo de Portugal AICEP (Portugal’s Agency for Investment and External
Trade). In fact, public diplomacy is a vital strategic resource for states as actors in
international relations, and where public opinion relies on when it comes to influencing
or improving the image of a country, both internally and externally.
Finally, Javier Noya underlines the importance for Spain to develop a European public
diplomacy, and to carry out initiatives to brand the country in the context of a global
and competitive world such as the one we have today.
How to cite this Critical Review
Martins, Marco António (2010). Critical Review of Noya, Javier (2007). Diplom
acia
Pública para el siglo XXI. La gestión de la imagen exterior y la opinión blica
internacional. Madrid: Ariel: 469 pp., JANUS.NET e-journal of International
Relations, N.º 1, Autumn 2010. Consulted [online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_rec1
OBSERVARE
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Vol. 1, n.º 1 (Autumn 2010), pp. 119-120
Critical Review
Valladares, Rafael (2010). The conquest of Lisbon military violence
and political community in Portugal, 1578-1583. Lisboa: Texto Editores,
332 pp (ISBN 978-972-47-4111-6)
b
y João Maria Mendes
PhD in Communication Sciences by Universidade Nova de Lisboa. Guest Professor at Universidade
Autónoma de Lisboa and Professor at Escola Superior de Teatro e Cinema (ESTC), where he is
the president of the Cinema Technical and Scientific Committee, and coordinator of the Master
Degree in Developing Cinematographic Projects. He is a permanent researcher at Centro de
Investigação de Artes e Comunicação (CIAC) and a collaborator at OBSERVARE.
In this essay, Rafael Valladares, a researcher at Instituto de Historia del Consejo
Superior de Investigaciones Científicas (CSIC), analyses how, following the battle of
Alcácer-Quibir, Philip II prepared and accomplished the “Spanish-Portuguese dynastic
union” by simultaneously playing the political-diplomatic and the legal games, despite
never disregarding the use of military strength.
The command of the military force of 18.000 men was given to the Duke of Alba, and,
according to the author, the occupation campaign caused thousands of dead and
wounded. When referring to his three-year campaign (1580-1583) and the subsequent
annexation of Portugal, Philip II admitted: “I inherited it, I acquired it, and I conquered
it”.
Romero de Magalhães, quoted in Valladares, writes about Portugal’s erasure of that war
from its memory: “The remembrance of the violent occupation of the Kingdom (…) was
forgotten or attenuated.” Valladares generalizes on this topic, stating: “Any society
punished by military violence tends to omit, therefore, cross out, any reference to past
suffering”, refusing to narrate that period of history and denying it.
One of the sources Valladares quotes recurrently is the controversial Historia
dell’unione del Regno di Portogallo alla Corona de Castiglia, by Girolamo Franchi
Connestagio. The book was published in Genoa for the first time in 1585, and, at the
time, was successively translated into several European languages, becoming, as the
author puts it, a “sort of bible for the 1580 events”.
Connestagio’s book, frequently perceived as too favourable to the Habsburgs or the
“Austrias”, has, to date, never been translated into Portuguese or published in Portugal.
Another inevitable source Valladares uses is the Historia de Felipe II, Rey de España, by
Luis Cabrera de Córdoba, which was published in Madrid in 1619.
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However, Valladares’ research extended to Archivo General de Simancas (Spain’s
National Archive), the Casa de Alba Foundation, the historical archives of Spain’s
Ministry for External Affairs, the Collection of Original Documents for the History of
Spain, Archivium Romanum Societatis Iesus, the Vatican Apostolic Library, and, in
Lisbon, to the National Library (Biblioteca Nacional) and Ajuda Library.
This new contact with the collections of documents kept in these institutions, as well as
the crossing of information found there with existing literature on “Habsburg Portugal
confer Valladares’ research a deeper and more comprehensive stance on Philip II’s
campaign, the nature of the resistances he met, and the way he overcame them
The assault on Lisbon and the battle of Alcântara, the feeling of being orphan, the
abandon on the part of several social bodies, Philip II’s belief that the crumbling of the
political community would result in the Portuguese killing each other”, and the slow
resurgence of an opposition, particularly popular in nature, to the Philipine occupation,
gain a new dimension in Valladares’ essay, who is attentive to the slow rebuilding of a
community identity in the occupied country.
How to cite this Critical Review
Mendes, João Maria (2010). Critical Review of Valladares, Rafael (2010). A
conqu
ista de Lisboa Violência militar e comunidade política em Portugal, 1578-
1583. Lisboa: Texto Editores: 332 pp. ISBN 978-972-47-4111-6 (Translation:
Manuel Gonçalves), JANUS.NET e-journal of International Relations, N.º 1, Outono
2010. Consulted [online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_rec2
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Critical Review
SAVIANO, Roberto (2008). Gomor
ra. Infiltrado no Império Económico
da Máfia Napolitana, Caderno, 2008, Lisboa, 3ª. Ed.: 351 pp
by René Luis Tapia Ormazábal
He was born in Chile, and has Portuguese citizenship. PhD in Economics by the Jules Verne
University, Amiens, France, and specialist in Drugs Political Economics. He has published
extensively and been a speaker at several conferences in this field, and done research in offshore
businesses and corruption. Professor at the Universities of the Algarve, Coimbra, and Lisbon, and
his currently studying organized crime.
Organized crime is, currently, the number one threat on the planet. In Italy, the fourth
economic power in the EU, the amount of business from organized crime is only
surpassed by the total amount from public companies. According to the General
Confederation of Italian Commerce, two thirds of the wealth generated by underground
economy derives from criminal activities. Mafia interests control 20% of commercial
companies and 15% of manufacturing industries, which represents 15% of the GDP
(nearly 900 billion euros in 2000). The combined assets of the different mafias were in
excess of 5.5 billion euros, somewhere between 6% and 7% of the total Italian national
wealth available.
1
Count
less publications about "the mafias" followed the assassination of the Kennedy
brothers, who knew and fought organized crime. Some were well documented and/or
with many references, and others were the result of great courage.
2
These and other
qualities characterize the much-prized book by Robert Saviano, which we review in this
text. The author was born in 1979, in Naples, territory of the "Camorra", and Europe’s
criminal organization with the largest number of members.
3
Saviano has a degree in
philosophy and is a journalist and organized crime investigator specialized in the
Camorra. He is the son of a doctor who, during his youth, worked in ambulance service
in an area where, on average, five people die daily. In an unpretentious text, rich in
description, he shares documented facts, experienced and collected in the land of clans,
where the modern law theory was subverted, where no one can stand against the
1
FURET, F. (2003). “Economie de la Cosa Nostra”, Banc
Public, 116, January (http://www.bancpublic.be).
2
TAPIA, Re (2003). “Corrupção e crime organizado”. In Le Monde Diplomatique, Portuguese edition,
June: 2.
3
In the South American country where the author of these lines was born, slang borrows many words from
diffe
rent languages (the native language is expanded by words of different origins brought in by early
immigrants) and "camorra" means a heated argument. "Armar camorra" (cause camorra) means to
provoke a fight.
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122
camorra (275-76).
4
His memories of his father help us understand his moral
commitment, his need to understand the economic and financial mechanisms of clan
affirmation as an entrepreneurial organization that produces wealth through bloodshed
and grows through a philosophy of fear (350-51). It is a system where homicide is a
must (273).
His first memory, which he only later understood, is a dialogue he had with his father,
when the latter explained that between a doctor and a philosopher, it is the doctor who
may make decisions regarding peoples' lives, decide whether to save them or not, do
good when he has the opportunity to do bad. "True good is when we have the
opportunity to do bad, but choose to do good" (202). He only understood that
conversation when he heard the story in the second memory, which he was told many
times over: When an ambulance arrived and the wounded person was on the ground
but the police had not yet arrived at the scene, they could not move him because if the
news would spread, the killer
5
would come back, jump in the ambulance and finish the
job (
202). Once, his father found a young man dying and against his colleagues'
opinion ("Let's wait. They will show up, finish their job, and then we take him": 203),
transported him to the hospital where he was saved. That night the killer went to his
father's home and beat him up so badly that for a couple of months he could not go out
in public. "Maybe that is, in part, the reason why I graduated in philosophy, so I would
not have to decide in place of someone else" (id.).
The camorra is back in existence after years of silence (115). Under these
circumstances, Raufer had to learn "the trade of living" (185)
6
and decided to
understand how this criminal entrepreneurial system that "generates the majority of
the nation's economy" emerged in the "heart of Europe". With a multilevel
entrepreneurial design (226), it manages to turn 500% profits (79) and, from drug
trafficking alone, can generate five hundred thousand euros a day (137).
7
In chapters
of great objectivity, although not devoid of emotion, the author tells us about specific
circumstances in the region which combine with current historic circumstances of world
change and the emergence of new phenomena and processes, to determine these
“retrieval strategies".
First, there is the logistic network of the international commerce of haute couture
textiles (a worldwide commercial network, from the production to the outlet market
where drugs often circulate (53-58);
8
then, its connections with the other mafias which
work
as privileged intermediaries in the drug business;
9
next, the unpredictable 1980
earthquake, which provided it with an opportunity to get rich through the appropriation
of reconstruction funds,
10
such as the funds for the construction of a new highway;
these facts coincided with the fall of the eastern European regimes which the Camorra
4
In chilling pages, he tells how those who oppose the mafia’s designs, such as journalists who defy
pressures, mayors who oppose its control of public works or sanitation, and even clergymen who
denounce it, are vilified, assassinated, and even cut up so that their bodies will not be found. There is also
the case of a mafioso who contracted AIDS and is assassinated "so that he won't infect the daughters of
any Camorra families" (323).
5
Slang in Italic in the original.
6
“Three thousand and six hundred dead since I was born (1979). The camorra has killed more than the
Sicilian mafia, more than the ‘ndrangheta, more than the Russian mafia, more than the Albanian families,
more than the total numbers of deaths caused by the ETA in Spain and the IRA in Ireland, more than the
Red Brigades, more than the RAN (Revolutionary Armed Nuclei, radical right wing groups), and more than
all the victims of State that took place in Italy. Camorra has killed more than any other..." (145)
7
“There is not a single drug introduced in Europe than does not go through the Secondigliano market”
(83).
8
Near the beginning of the text he shares a moving episode of his visit to the home of a tailor, who worked
for t
he mafia for a salary of six hundred euros per month, when the tailor sees on the television an
American actress during the Oscars wearing an outfit sewn by him.
9
“In alliance with Nigerian and Albanian clans and Ukrainian Mafiosi "(226) "in a position to establish a
direc
t alliance with South-African cartels" (73)
10
The 1980 earthquake destroyed the Valle di Lauro and the flow of one hundred million lira for
reconstruction gave rise to an entrepreneurial Camorra bourgeoisie" (175).
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 121-124
Critical Review
by René Tapia Ormazábal
123
initially served as intermediary, later as praetorian guard, to finally take over their
arsenals.
11
It is an economic supremacy that does not derive directly from criminal activity, but
rather from the ability to balance illicit and legitimate capital (242) "... involving a
lower middle class removed from the mechanisms of crime but tired of entrusting its
wealth to the banking industry" (68),
12
which runs into chronic unemployment and a
total lack of social growth projects" (5) and work as employees in the organization that
protects them, though without knowing who directs them. We are shown an example of
the building of a mafia clan, with all its international, legal, and illicit criminal
limitations (228): By killing Mário Iovine in Cascais, Portugal, in 1991... Casale's
Camorra became a multipurpose enterprise... with conditions to participate in all
businesses (investing) the amount of illegally obtained capital... Concrete, drug
trafficking, racketeering, transportation, sanitation services, and the monopoly of
commerce and supplying by imposition". It is, we may add, "one of the most flourishing
intercontinental trafficking ventures that crime history has ever witnessed. From China,
the clans transport and distribute several products in Europe: digital photo and video
cameras, construction equipment and supplies, name brands like Bosch, Hammer,
Hilti..." (59). In short, it is "a violent and fierce bourgeoisie that finds in the clan its
most powerful and fierce forefront. (221).
13
11
As soon as the socialist curtain fell, the camorra met with the leaders of the dissolving communist
parties...Aware of their crisis, the clans informally acquired entire arsenals of weapons from eastern
States - Romania, Poland, former Yugoslavia - paying for many years the expenses of guards, security
personnel, and officers in charge of maintenance of military resources. In short, the clans secured part of
the defense of those countries. In the end, the best way to hide weapons is to keep them in the barracks.
So, for years, the bosses had as reference, not the weapons black market, but the complete arsenal of
eastern European armies at their disposal" (191). "The weapons issue remains hidden deep in the guts of
economy, locked in a pancreas of silence. Italy spends twenty seven million dollars. It is the 8th largest
budget in the world R.T.). This is more than Russia, twice as much as Israel (...) three thousand and
three hundred millions is the amount of weapons business in the hands of the Camorra, ‘ndrangheta,
Cosa Nostra, and Sacra Corona Unita (217).
12
The new Camorra bourgeoisie of Casale transformed the extortion business in a sort of additional service,
a participation in a racket initiated by the Camorra. Paying a monthly fee to the clan may entail
exclusively funding their businesses, but at the same time it may include receiving economic protection
with the bank sector, trucks being on time, or the service of respectable commercial agents. The racket
works as a purchase of imposed services" (60)
13
Investigations were increasingly leading to the repossession of the assets when Dante Passarelli was
found dead in November 2004. ... With his death, the assets that would have gone to the State were
returned to the family...Clans do not allow mistakes ” (246).
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 121-124
Critical Review
by René Tapia Ormazábal
124
Karl Max reduced the fundamental tools for acquisition of primitive capital to "money
and violence" (Book 1, chapter 24, paragraph 6 of "Capital". He was referring to the
State in the origins of capitalism. In this era of systemic crisis,
14
when "the old one has
yet not died and the new one is still unborn"(Gramsci), mafias do not replace the
governments, they run parallel to them and gather the tools necessary to the
"accumulation of great capital" (309)
15
where “ferocity is the real value of commerce:
renouncing it means losing everything" (30). These days, when we begin to witness
talk of corruption,
16
texts of great factual and analytical richness such as the one we
introduce, are both useful and necessary. To oppose barbarity requires more than the
"courage of truth" Hegel referred to. Robert Saviano lives in hiding, under police
protection.
How to cite this Critica Review
Ormazábal, René Tapia (2010). Critical Review of SAVIANO, Roberto (2008).
Gomorr
a. Infiltrado no Império Económico da Máfia Napolitana, Caderno, 2008,
Lisboa, 3ª. Ed.: 351 pp, JANUS.NET e-journal of International Relations, N.º 1,
Autumn 2010. Consulted [online] on date of last visit,
observare.ual.pt/janus.net/en_vol1_n1_rec3
14
Everything had changed in the past few years. Everything. Unexpectedly. Suddenly"(26).
15
The business volume managed by the Schiavone family amounts to five thousand million euros. The total
econom
ic power of the Casalesi family, including real estate, land, stocks, cash flow, construction
companies, sugar factories, cement industry, usury, and traffic of drugs and weapons, is about thirty
thousand million euros", 229).
16
The example of waste dumps and toxic waste management as a mafia business, and the mafia's
relati
onship with politicians, public service employees, the entrepreneur and unemployed graduates
serving as environmental experts, is a classic one.