
JANUS.NET, e-journal of International Relations
ISSN: 1647-7251
Vol. 1, n.º 1 (Autumn 2010), pp. 112-114
Hard, soft or smart power: conceptual discussion or strategic
Brígida Rocha Brito
113
Ambassador Pekka Huhtaniemi
1
who defines them as the "three Ds" in “Hard Vs. Soft
Power: Foreign Policy Strategies in Contemporary International Relations”, a meeting
organized by the Academy for Cultural Diplomacy, held at Cambridge University in June
2010: Diplomacy; Defence; and Development. Soft Power, indeed, allows the merging
of the three as it promotes: diffusion of social and cultural values that are essential to
progress at the international level; the creation of social networks that facilitate
exponential increases in human contact and the development of communication at
world level; the empowerment of women, by recognizing their power to informally
promote peace, prosperity, and security; the activity of civilian organizations in the
mediation of conflicts and development of peace.
According to Philip Dodd
2
, Soft Power is
defined as a way of being tendencially free,
democratic, and open, which, naturally, has political and economic implications. This is
clearly expressed in Barack Obama's rhetoric. When one speaks of Soft and Hard
Power, the ideas of peace building and peacekeeping are implicit, which gives it a
strategic meaning for intervention, rather than a simple conceptual connotation. Jack
McConnell
3
approaches this topic establishing a difference between peacebuilding and
peacekeeping. He recognizes the former essentially as a national strategy, which may
be influenced by international forces, and associates the latter, from a methodological
perspective, with the involvement of civilian society in the search for stability, a task
accomplished by all actors rather than imposed by a few. In that context, Hard Power
may be, under certain circumstances, an unavoidable resource in peacebuilding
4
.
According to Hubertus Hoffman,
5
the building and keeping of peace follow their own
codes, which control the actions of the different players involved in these processes.
These codes imply: 1) defining of a cost-success relationship, primarily in situations of
tension and conflict; 2) focusing activity on the location, defining partnerships with
local players, and reinforcing autonomy; 3) conceiving double strategies, including
actions of Hard and Soft Power, diversifying possibilities through an approach that
Hoffman defines as intelligent, close to the idea of what is designated as Smart Power;
4) avoiding analysis radicalisation and recognizing prior mistakes as a step to prevent
them in the future; 5) opening the dialogue and debate in order to find more solutions
on the ground, mainly at the civilian level, of innovative and alternate nature in their
modus operandi; 6) promoting respect for human beings and valuing human rights
through tolerance and respect.
1
H. E. Ambassador Pekka Huhtaniemi, Finnish Ambassador in the U.K, conference participant who
presented “The Finnish Approach to Hard and Soft Power” at the “Hard Vs. Soft Power: Foreign Policy
Strategies in Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge
University, June 2010.
2
Professor Philip Dodd, a guest professor from the University of the Arts London, and a participant who
presented “A soft power constellation: China, US and India in the 21
st
century” at the Conference “Hard
Vs. Soft Power: Foreign Policy Strategies in Contemporary International Relations”, Academy for Cultural
Diplomacy (org), Cambridge University, June 2010.
3
Jack McConnell, former Prime Minister of Scotland, who presented the paper” Peacekeeping or
Peacebuilding: shifting the balance?” at the conference “Hard Vs. Soft Power: Foreign Policy Strategies in
Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge University,
June 2010.
4
Bill Paker, Professor at Kings College London, who presented “The role of military force in the modern
world” at the Conference “Hard Vs. Soft Power: Foreign Policy Strategies in Contemporary International
Relations”, Academy for Cultural Diplomacy (org), Cambridge University, June 2010.
5
Dr. Hubertus Hoffmann, President of The World Security Network, who presented “Codes of tolerance as
soft
factors of peace-making” at the Conference “Hard Vs. Soft Power: Foreign Policy Strategies in
Contemporary International Relations”, Academy for Cultural Diplomacy (org), Cambridge University,
June 2010.